List of Roy Morgan Live Search Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Live Search customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Live Search for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Live Search for Analytics and BI include: Simonds Group, a Australia based Construction and Real Estate organisation with 1200 employees and revenues of $722.0 million, Churches of Christ in Queensland, a Australia based Non Profit organisation with 3883 employees and revenues of $256.0 million, Bank Australia Australia, a Australia based Banking and Financial Services organisation with 900 employees and revenues of $142.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Live Search, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Australia Australia | Banking and Financial Services | 900 | $142M | Australia | Roy Morgan | Roy Morgan Live Search | Analytics and BI | 2015 | n/a |
In 2015, Bank Australia implemented Roy Morgan Live Search in the Analytics and BI category to supply persona level audience intelligence for marketing and customer acquisition. The deployment leveraged Roy Morgan Helix Personas within the Roy Morgan Live product family to profile socially aware Helix Communities, drive segmentation, and produce Live Audience targeting lists for campaign planning and customer analytics.
The implementation focused on marketing and customer acquisition functions across Bank Australia in Australia, aligning persona based segmentation workflows with campaign execution. Governance introduced persona stewardship and campaign targeting processes to convert Helix Personas into operational outreach lists, and the audience intelligence informed strategic decisions including the 2016 Intech Bank acquisition. The initiative delivered a 4.6% increase in new customers from targeted segments, reflecting outcomes tied to segmentation driven growth.
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Churches of Christ in Queensland | Non Profit | 3883 | $256M | Australia | Roy Morgan | Roy Morgan Live Search | Analytics and BI | 2019 | n/a |
In 2019, Churches of Christ in Queensland implemented Roy Morgan Live Search, leveraging the Roy Morgan Live platform to operationalize Helix Personas. Roy Morgan Live Search was used as an Analytics and BI application to code the organisation's customer database and to surface persona-led opportunities.
The implementation focused on a regional aged care and customer insight project spanning Queensland and Victoria, centring on Helix Personas, Live Mapping and Live Audience capabilities to build persona profiles and geographic overlays. Functional configuration emphasized persona mapping, audience segmentation and profile enrichment workflows within Roy Morgan Live Search. The deployment encoded existing customer records with persona attributes to support service planning and targeting for lifestyle focused offerings.
Operationally the project connected Roy Morgan Live Search outputs into service design and delivery processes for aged care and community services, informing program development and launch decisions. The system fed persona-coded datasets to teams responsible for lifestyle focused aged care and regional community programs, aligning marketing, service planning and delivery functions. Governance and operating practices were adjusted to use the persona taxonomy as the primary insight and targeting logic.
Outcomes from the 2019 deployment included the development and launch of new lifestyle focused aged care and community services across Queensland and Victoria, enabled by persona led opportunities identified through the platform. The work positioned Roy Morgan Live Search as an operational Analytics and BI asset for ongoing customer insight and service design.
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan Live Search | Analytics and BI | 2025 | n/a |
In 2025, Simonds Group deployed Roy Morgan Live Search as part of an Analytics and BI initiative to power psychographic-led customer acquisition for Simonds Homes in Australia. The deployment targeted marketing and CRM functions and was positioned to centralize audience intelligence and campaign activation within the Roy Morgan Live suite.
The implementation used Roy Morgan Helix Personas and Roy Morgan WorkSpace, and the case signals inferred use of Live Mapping and Live Audience capabilities to build and operationalize persona-driven segments. Roy Morgan Live Search was configured to surface behavioral and attitudinal segments, enable live audience definitions, and support mapping of demand against geographic and media targets, aligning analytics with campaign orchestration workflows.
Operationally the project ran as a centralized Roy Morgan Live workspace supporting marketing and CRM teams at Simonds Homes in Australia, enabling reuse of persona assets and consistent audience governance across digital acquisition campaigns. Integration patterns focused on exporting live audiences and segment definitions into advertising and CRM activation channels, with governance applied to persona taxonomy and segmentation rules to maintain consistency across campaigns.
The Roy Morgan Live Search implementation contributed directly to measurable acquisition outcomes reported by the vendor, delivering approximately 2.3x higher Google conversion rates and around 40 percent lower cost per lead for Simonds Homes, illustrating the role of Helix Personas and Live Audience tooling in improving campaign efficiency.
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