List of Ruler Analytics Customers
Liverpool, L2 2DT,
United Kingdom
Since 2010, our global team of researchers has been studying Ruler Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ruler Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ruler Analytics for Marketing Analytics include: Element Materials Technology, a United Kingdom based Professional Services organisation with 9000 employees and revenues of $1.50 billion, Kestra Financial, a United States based Banking and Financial Services organisation with 300 employees and revenues of $858.0 million, Prologis Netherlands, a Netherlands based Construction and Real Estate organisation with 400 employees and revenues of $750.0 million, Peninsula Company, a United Kingdom based Professional Services organisation with 1000 employees and revenues of $300.0 million, Revenera, a United States based Professional Services organisation with 1300 employees and revenues of $280.0 million and many others.
Contact us if you need a completed and verified list of companies using Ruler Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ruler Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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848 Group | Professional Services | 57 | $6M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2015 | n/a |
In 2015, 848 Group implemented Ruler Analytics on its website. 848 Group uses Ruler Analytics as Marketing Analytics to capture web engagement and surface online lead signals for marketing and sales functions, linking site activity to campaign-level attribution and lead creation workflows.
The deployment is implemented as site-side instrumentation of Ruler Analytics, using standard Marketing Analytics capabilities such as session level tracking, form attribution, and call attribution to assemble multi-touch touchpoint records. Operational coverage is focused on the company website and the marketing team, with configuration and campaign tagging governed by marketing stakeholders to support lead routing and attribution reporting.
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Aaron & Partners | Professional Services | 116 | $15M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2020 | n/a |
In 2020, Aaron & Partners implemented Ruler Analytics as a Marketing Analytics capability on their corporate website. Ruler Analytics was embedded as the site-level analytics layer to capture visitor journeys, conversion events, and channel attribution for the firm's digital lead generation.
The implementation centered on web session tracking, form capture configuration, and attribution workflows consistent with Marketing Analytics practices. Configuration work included event tagging of contact and conversion points, session-level visitor stitching, and mapping conversions to acquisition touchpoints to support marketing reporting and lead qualification processes.
Operational scope was concentrated on the public website and marketing to sales handoff, supporting marketing and sales functions rather than broader IT systems. Governance emphasized standardized naming for conversion events and tagging rules to ensure consistent attribution and reporting across campaigns, and the rollout was limited to site instrumentation rather than cross-application integrations.
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Adacore | Professional Services | 18 | $2M | France | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2022 | n/a |
In 2022, Adacore implemented Ruler Analytics to instrument website-level Marketing Analytics. Ruler Analytics was deployed on the public website to capture session data, on-site form conversions, and channel attribution for inbound leads. The implementation leverages Marketing Analytics capabilities such as campaign source attribution, visitor sessionization, and conversion tagging to provide granular visibility into web-sourced activity.
Configuration work focused on embedding the Ruler Analytics tracking script, defining conversion goals tied to site forms, and establishing attribution rules and reporting views for marketing stakeholders. Operational scope centers on marketing and demand generation functions, supplying a centralized view of web-originated leads to support qualification and campaign reporting. Governance is managed through marketing-owned rule sets and reporting cadence, with analytics outputs used to inform marketing and sales workflows.
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Add People | Communications | 100 | $11M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2016 | n/a |
In 2016, Add People implemented Ruler Analytics on its UK website to address digital attribution and conversion measurement. The deployment used Ruler Analytics as a Marketing Analytics solution to instrument campaign touchpoints and capture visitor-to-lead journey data for the communications firm.
Configuration focused on attribution and conversion instrumentation typical of Marketing Analytics, including session-level tracking, multi-touch attribution, form tracking and call tracking capabilities. Ruler Analytics was configured to stitch anonymous browsing sessions to identified leads using UTM parameters and persistent assignment, and tagging was implemented through the website tag management layer to ensure consistent event capture.
Operational coverage was concentrated on the marketing function with outputs consumed by marketing and sales reporting and campaign analysis workflows. Governance work emphasized consistent UTM taxonomy, attribution window settings and data retention policies to standardize reporting and support ongoing campaign measurement using Ruler Analytics.
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Afg Law | Professional Services | 10 | $1M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2020 | n/a |
In 2020 Afg Law implemented Ruler Analytics on its website to establish Marketing Analytics capability for lead attribution and conversion tracking. The engagement centers on Ruler Analytics as the primary analytics application for the firm, aligning web session data with inbound contact events to support marketing reporting and lead qualification.
The deployment is a browser-based implementation of the Ruler Analytics tracking script embedded across site pages, configured to capture session-level attribution, form submission events, and phone inquiry markers. Configuration work focused on mapping conversion events to standardized naming conventions and correlating visitor source data with generated leads, consistent with Marketing Analytics functional workflows.
Operational scope is website-focused for this 10 employee professional services firm, with the tool operating within marketing and front-office processes to provide attribution data for campaign assessment and lead handling. Governance concentrated on event taxonomy, form-to-lead mapping, and ongoing data hygiene to maintain consistent attribution across the site.
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Utilities | 13 | $1M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2022 | n/a |
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Professional Services | 10 | $1M | Indonesia | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2022 | n/a |
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Professional Services | 10 | $1M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2020 | n/a |
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Professional Services | 20 | $2M | United Kingdom | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2022 | n/a |
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Professional Services | 6 | $1M | New Zealand | Ruler Analytics | Ruler Analytics | Marketing Analytics | 2020 | n/a |
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Buyer Intent: Companies Evaluating Ruler Analytics
- Morningstar, a United States based Banking and Financial Services organization with 11115 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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