List of Sabre Air Price IQ Customers
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Since 2010, our global team of researchers has been studying Sabre Air Price IQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre Air Price IQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre Air Price IQ for Configure Price Quote (CPQ) include: LATAM Airlines, a Chile based Transportation organisation with 35568 employees and revenues of $11.80 billion, Virgin Australia, a Australia based Transportation organisation with 6920 employees and revenues of $5.00 billion and many others.
Contact us if you need a completed and verified list of companies using Sabre Air Price IQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre Air Price IQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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LATAM Airlines | Transportation | 35568 | $11.8B | Chile | SABRE | Sabre Air Price IQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, LATAM Airlines implemented Sabre Air Price IQ, a Configure Price Quote (CPQ) solution to operationalize dynamic airfare pricing and offer generation across its commercial organization. The deployment positions Sabre Air Price IQ as a pricing and retailing engine for LATAM Airlines, supporting pricing, revenue management and customer and commercial solutions business functions.
Sabre Air Price IQ was configured to analyze LATAM’s shopping and revenue management data in real time using Sabre Travel AI and advanced machine learning, enabling the carrier to bring its own pricing models, define business rules and set boundaries for airfare pricing within the application. Functional capabilities implemented include real-time price optimization, propensity-based offer generation, customer segmentation-aware pricing and the ability to test and iterate pricing strategies under controlled business rules.
The solution is cloud-native and architected to scale with seasonal and time-of-day shopping volume, with implementation work aligned to integrate Sabre Travel AI workflows and AI tooling provided in partnership with Google Cloud to sense, analyze and predict consumer behavior. Operational coverage targets LATAM’s revenue management, pricing and digital retailing channels to deliver more relevant offers across distribution touchpoints and channel fragmentation.
Governance for the rollout centers on in-application business rule configuration and iterative strategy testing, enabling controlled experimentation of dynamic price strategies while preserving pricing boundaries. LATAM and Sabre cite expected outcomes including optimized air prices to help drive higher conversion rates and improved returns by delivering more relevant offers across channels, with the implementation focused on analytics-driven pricing precision rather than predefined performance thresholds.
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Virgin Australia | Transportation | 6920 | $5.0B | Australia | SABRE | Sabre Air Price IQ | Configure Price Quote (CPQ) | 2023 | n/a |
In 2023, Virgin Australia deployed Sabre Air Price IQ as part of an expanded, long-term agreement with Sabre to introduce AI-driven retailing capabilities. Sabre Air Price IQ, classified in the Configure Price Quote (CPQ) category, was implemented alongside Sabre Ancillary IQ and the Retail Intelligence suite to move pricing and offer creation from static rule sets to intelligent, real-time airfare and ancillary offers.
The implementation centered on CPQ-aligned pricing and offer management capabilities, including dynamic airfare optimization, ancillary offer configuration, and machine-learning driven continuous pricing models powered by Sabre Travel AI. Configuration work focused on creating fare and offer templates, real-time decisioning logic, and rule orchestration to enable personalized offers and automated price adjustments based on market and flight-level signals.
Architecturally the deployment was integrated into Virgin Australia’s existing Sabre technology footprint, aligning Sabre Air Price IQ with Sabre Passenger Service Solution, Fares Manager, the airline e-commerce platform, Network Planning, Revenue Optimizer and Dynamic Availability. The agreement included a renewed Sabre distribution arrangement to ensure Sabre-connected travel agencies can shop, book and service Virgin Australia air and ancillary offers, and the Sabre Travel AI capability leverages Google machine-learning technology as part of the Retail Intelligence stack.
Operational ownership for the solution sits with commercial and revenue management functions, with downstream impacts on e-commerce, distribution and ancillary sales workflows. Governance shifted from static pricing rules toward model governance and offer lifecycle processes to support continuous pricing, and the carrier cited expected outcomes including improved traveler satisfaction, enhanced revenue management optimization and more targeted access to the right travel buyers and travelers.
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Buyer Intent: Companies Evaluating Sabre Air Price IQ
- Innovation Science And Economic Development Canada, a Canada based Government organization with 10 Employees
- Sabre, a United States based Professional Services company with 6253 Employees
- Columbia University, a United States based Education organization with 21489 Employees
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