List of Sabre NDC Customers
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Since 2010, our global team of researchers has been studying Sabre NDC customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre NDC for Travel Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre NDC for Travel Management include: Air Canada, a Canada based Transportation organisation with 37200 employees and revenues of $16.24 billion, LATAM Airlines, a Chile based Transportation organisation with 35568 employees and revenues of $11.80 billion, WestJet Airlines, a Canada based Transportation organisation with 15000 employees and revenues of $2.20 billion and many others.
Contact us if you need a completed and verified list of companies using Sabre NDC, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre NDC customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Canada | Transportation | 37200 | $16.2B | Canada | SABRE | Sabre NDC | Travel Management | 2024 | n/a |
In 2024 Air Canada deployed Sabre NDC within Sabre's travel marketplace as a Travel Management implementation that publishes Air Canada full content via NDC to agency channels. The deployment went live for travel agents and travel sellers on July 17, 2024 and initially targeted Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United Kingdom and the United States.
The Sabre NDC implementation exposes Air Canada offers through Sabre Offer and Order APIs and through Sabre's agency booking solution, Sabre Red 360, and the GetThere online booking tool, enabling agencies to shop, book and service NDC offers alongside traditional EDIFACT content and low cost and ancillary XML options. Functional capabilities delivered include offer and order based retailing, access to Air Canada pricing and bundled offerings, comprehensive booking management and agent workflow support aimed at preserving workflow integrity and scalability.
Operational coverage spans more than 30,000 Sabre connected travel agencies across more than 150 countries, and the implementation extends NDC access to third party booking applications including Atriis, SAP Concur, Serko and Wooba. The integration approach maintains parallel servicing of NDC and non NDC content, allowing corporate travel management companies, independent agencies and online travel sellers to use familiar shopping and booking flows while consuming expanded NDC services.
Air Canada and Sabre have structured the rollout to activate additional markets based on demand and committed to collaborative transition governance with trade partners to minimize disruption. Stated outcomes from the launch include enabling more personalized traveler experiences, improving operational efficiency for agencies and maximizing access to Air Canada content across channels.
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LATAM Airlines | Transportation | 35568 | $11.8B | Chile | SABRE | Sabre NDC | Travel Management | 2025 | n/a |
In 2025, LATAM Airlines integrated Sabre NDC as a Travel Management implementation to publish LATAM’s New Distribution Capability offers into Sabre’s global travel marketplace. The deployment covers six of LATAM’s passenger carriers across multiple countries and enables travel agencies and travel buyers worldwide to access LATAM’s full content in real time.
The Sabre NDC integration centers on real time NDC content distribution, content retailing and booking workflows, and the delivery of ancillary offers and fulfillment instructions into agency retail systems. Configuration focused on enabling multi source content access and interoperability, with Sabre NDC providing scalability and flexibility for varied agency workflow models while preserving airline control over product and customer experience.
Operationally the implementation links LATAM’s carrier offers directly into Sabre’s travel marketplace, allowing agency point of sale and buyer procurement workflows to consume NDC offers alongside other sources without bespoke channel changes. The integration has a clear scope across distribution, sales and revenue management functions, and sits within a Travel Management topology that centralizes NDC content delivery for agencies and buyers.
This addition further expands Sabre’s marketplace, joining 34 airlines with NDC integrations, and advances multi source content access by making LATAM’s live offers available to global travel sellers and travel buyers through Sabre NDC.
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WestJet Airlines | Transportation | 15000 | $2.2B | Canada | SABRE | Sabre NDC | Travel Management | 2024 | n/a |
In 2024, WestJet Airlines expanded its distribution agreement with Sabre to include planned deployment of Sabre NDC within its Travel Management footprint. The renewed multi-year agreement preserves Sabre-connected agencies' access to WestJet content and explicitly positions Sabre NDC to deliver New Distribution Capability offers alongside WestJet's EDIFACT content.
Sabre NDC will be surfaced through Sabre's Offer and Order APIs, the Sabre Red 360 agency point-of-sale solution, and the GetThere corporate booking tool, enabling travel agents to shop, book and service NDC offers through existing agency channels. The implementation narrative centers on distribution and retailing workflows, aligning Offer and Order API driven orchestration with agency point-of-sale and corporate booking flows, and details about the rollout and operational governance will be shared closer to the launch. The agreement frames these capabilities to provide a richer array of travel choices, support more personalized and transparent travel retailing, and allow WestJet to better differentiate its offerings while offering travelers greater flexibility and customization.
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