AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Salesforce Customer 360 Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Addison Lee Limited Transportation 1600 $281M United Kingdom Salesforce Salesforce Customer 360 Data Management Platform 2015 n/a
In 2015, Addison Lee Limited implemented Salesforce Customer 360 as a centralized Data Management Platform to unify sales, service, marketing, and community engagement channels. The deployment standardized customer records and interaction histories across Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud, and MuleSoft, enabling a single platform for customer acquisition, engagement, onboarding, and retention. Salesforce Customer 360 was configured to support Sales Cloud driven opportunity management and account planning, Service Cloud case and contact logging for multi-channel support, Marketing Cloud automated journeys and social listening, and Community Cloud lead generation and partner visibility for SME growth. The configuration included plans to layer Einstein for predictive signals and Salesforce DMP and Data Studio for in-moment audience engagement, reflecting a roadmap to extend analytics and audience orchestration on top of the Data Management Platform. Integration architecture relied on MuleSoft as the core API and integration layer, connecting the Addison Lee mobile booking app and third party systems to Salesforce to enable location based services, live chat, and enriched passenger experiences. Operational coverage extended from the UK contact centre, which manages about 120,000 queries per month, to global driver and affiliate networks in more than 80 countries, and high volume airport pickup flows such as 100,000 passengers to Terminal 5 per month. Governance and process changes centered on moving from a ride centric model to an experience driven operating model, shifting agent workflows to an individual centric view rather than traditional account centric structures. Automated onboarding journeys for business teams, standardized opportunity management for enterprise sales, and Service Cloud driven driver enablement workflows were instituted to support 24x7 multi-channel engagement and to streamline relationship management with drivers and corporate clients. Explicit outcomes cited include transformed customer query management, accelerated SME adoption and more than doubling growth rate in the SME sector, and positioning Addison Lee as an industry disruptor. The Salesforce Customer 360 deployment underpinned strategic initiatives such as Project Apollo, the companys autonomous ride sharing pilot awarded £20m, and operational sustainability efforts including a Greener Future Programme and a carbon neutral commitment.
ADP Professional Services 65200 $20.6B United States Salesforce Salesforce Customer 360 Data Management Platform 2019 n/a
In 2019, ADP implemented Salesforce Customer 360 as its Data Management Platform to centralize client data and support unified service experiences. The initial deployment was expanded publicly in 2023 when ADP and Salesforce announced further collaboration to reimagine ADP’s client experience, emphasizing AI powered capabilities and tighter alignment between HCM data and frontline service workflows. ADP configured Salesforce Customer 360 to leverage Data Cloud and embedded generative AI to surface enterprise insights and knowledge to service teams. The implementation emphasizes queryable knowledge management, enabling service agents to use generative AI to query thousands of ADP FAQ and knowledge articles and produce instant answers to client questions. Operational coverage centers on client service and support functions that serve more than one million ADP clients, uniting ADP’s HCM data, client records, and knowledge assets across the enterprise. Collaboration tools and Data Cloud capabilities are used to provide cross functional visibility and to orchestrate case handling and information flow between service, support, and client facing teams. Governance and rollout prioritized empowering service teams with timely, action oriented knowledge and streamlined workflows to provide real time responses to clients. According to ADP and Salesforce statements, Salesforce Customer 360 was intended to drive greater collaboration and make employees more productive and efficient by translating client data into operational knowledge.
AT&T Communications 146040 $122.4B United States Salesforce Salesforce Customer 360 Data Management Platform 2020 n/a
In 2020, AT&T implemented Salesforce Customer 360, a Data Management Platform. The deployment leverages Salesforce's portfolio including Sales Cloud and Service Cloud to provide retail associates with a 360-degree view of every customer interaction, and to centralize customer records for combined sales and service workflows. Salesforce Customer 360 was configured to include Sales Cloud for front line selling and Service Cloud for case management, with Tableau for analytics and Einstein for AI driven recommendations and case routing. MuleSoft was implemented to connect AT&T's various back end systems, enabling continuous data synchronization into the Customer 360 data layer, and professional services supported data modeling, profile consolidation, and workflow automation. Operational scope focused on retail associates and customer service teams, aligning sales, service, and analytics functions around a single customer profile. Tableau analytics were used to surface customer preferences and feed personalized engagement strategies, while Einstein operationalized recommendations and automated routing within Service Cloud, and MuleSoft orchestrated connectivity between billing, CRM, and support systems. Governance centered on a unified customer data layer within the Data Management Platform to support cross functional workflows and consistent customer experiences. The stated outcome is to accelerate AT&T's customer experience vision, empower retail associates with comprehensive customer context, and serve more intelligent and personalized recommendations and case routing through Salesforce Customer 360.
Professional Services 200 $40M United States Salesforce Salesforce Customer 360 Data Management Platform 2020 n/a
Manufacturing 6000 $3.0B United States Salesforce Salesforce Customer 360 Data Management Platform 2022 n/a
Banking and Financial Services 46254 $20.0B Spain Salesforce Salesforce Customer 360 Data Management Platform 2025 n/a
Banking and Financial Services 49824 $21.3B Canada Salesforce Salesforce Customer 360 Data Management Platform 2020 n/a
Banking and Financial Services 17398 $8.2B United States Salesforce Salesforce Customer 360 Data Management Platform 2022 n/a
Government 500 $74M Australia Salesforce Salesforce Customer 360 Data Management Platform 2016 n/a
Manufacturing 47000 $12.7B United States Salesforce Salesforce Customer 360 Data Management Platform 2021 n/a
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Buyer Intent: Companies Evaluating Salesforce Customer 360

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Customer 360. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Customer 360 for Data Management Platform include:

  1. Texas Christian University, a United States based Education organization with 3184 Employees
  2. Tavan Bogd Group, a Mongolia based Distribution company with 12000 Employees
  3. Baker McKenzie, a United States based Professional Services organization with 13000 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

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FAQ - APPS RUN THE WORLD Salesforce Customer 360 Coverage

Salesforce Customer 360 is a Data Management Platform solution from Salesforce.

Companies worldwide use Salesforce Customer 360, from small firms to large enterprises across 21+ industries.

Organizations such as Ford Motor Company, Mercedes Benz, Kroger and AT&T are recorded users of Salesforce Customer 360 for Data Management Platform.

Companies using Salesforce Customer 360 are most concentrated in Automotive, Retail and Communications, with adoption spanning over 21 industries.

Companies using Salesforce Customer 360 are most concentrated in United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Customer 360 across Americas, EMEA, and APAC.

Companies using Salesforce Customer 360 range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 18.42%, large organizations with 1,001-10,000 employees - 31.58%, and global enterprises with 10,000+ employees - 50%.

Customers of Salesforce Customer 360 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Salesforce Customer 360 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Management Platform.