List of Salesforce Genie Customers
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United States
Since 2010, our global team of researchers has been studying Salesforce Genie customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Genie for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Genie for Customer Data Platform include: Banco Inter, a Brazil based Banking and Financial Services organisation with 3800 employees and revenues of $3.56 billion, Formula 1, a United Kingdom based Leisure and Hospitality organisation with 5000 employees and revenues of $3.20 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Genie, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Genie customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Banco Inter | Banking and Financial Services | 3800 | $3.6B | Brazil | Salesforce | Salesforce Genie | Customer Data Platform | 2022 | n/a |
In 2022, Banco Inter implemented Salesforce Genie as its Customer Data Platform to unify customer behavior across its financial services verticals in Brazil. The deployment leverages Salesforce Genie alongside Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, Tableau, and Einstein to centralize profile and behavioral data across digital channels and business units.
Salesforce Genie was configured to build real time unified customer profiles, ingest event streams, and perform identity resolution that feeds personalization and orchestration rules in Marketing Cloud and Experience Cloud. Einstein and Tableau were used for AI driven predictive segmentation and cross channel analytics, while Sales Cloud and Service Cloud consume enriched profiles to enable personalized sales and support workflows.
Integrations were implemented natively within the Salesforce ecosystem, with Salesforce Genie exchanging canonical customer profiles and event data with Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, Tableau, and Einstein. Operational coverage focused on marketing, sales, customer service, and digital engagement teams across Banco Inter in Brazil.
Governance work established unified identity resolution, consent management and data access controls to support portfolio wide campaign orchestration and compliance. Banco Inter reported outcomes including a 20x ROI and a 35x marketing campaign conversion rate.
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Formula 1 | Leisure and Hospitality | 5000 | $3.2B | United Kingdom | Salesforce | Salesforce Genie | Customer Data Platform | 2022 | n/a |
In 2022, Formula 1 implemented Salesforce Genie, the Genie Customer Data Cloud, as its Customer Data Platform within Salesforce Customer 360 to unify fan data and support real-time personalized engagement. The deployment targeted global fan engagement operations based in the United Kingdom, with the explicit objective of creating a single, real-time source of truth to improve personalized experiences for fans across physical and digital channels.
The implementation delivered core Customer Data Platform capabilities, including real-time event ingestion, unified profile construction and identity resolution, and profile-level segmentation for personalized marketing. Salesforce Genie was configured to surface event-streamed fan signals into Customer 360 profiles, enabling orchestration-ready audience definitions and attribute-based personalization for campaign execution.
Operationally the deployment was scoped to CRM and marketing-led fan engagement functions, spanning ticketing touchpoints at physical events and digital channels for content and communications. Integration was centered on the Salesforce Customer 360 suite to ensure profile synchronization and to route real-time signals into downstream engagement processes, preserving a consistent fan identity for cross-channel interactions.
Governance focused on centralizing fan profile stewardship and establishing real-time profile update workflows to align marketing and fan engagement teams on a single data model. The stated outcome was a consolidated, real-time source of truth and improved personalized experiences for fans, delivered through Salesforce Genie as the Customer Data Platform within Formula 1's Customer 360 environment.
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