List of SAP Business One CRM Module Customers
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Since 2010, our global team of researchers has been studying SAP Business One CRM Module customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Business One CRM Module for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Business One CRM Module for CRM include: Comestibles Ricos SA, a Colombia based Consumer Packaged Goods organisation with 700 employees and revenues of $73.0 million, Miguel Caballero, a Colombia based Consumer Packaged Goods organisation with 470 employees and revenues of $50.0 million, Fuller Mantenimiento s.a, a Colombia based Professional Services organisation with 120 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP Business One CRM Module, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAP Business One CRM Module customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Comestibles Ricos SA | Consumer Packaged Goods | 700 | $73M | Colombia | SAP | SAP Business One CRM Module | CRM | 2013 | n/a |
In 2013, Comestibles Ricos SA implemented SAP Business One CRM Module, deploying a CRM capability across its Colombian consumer packaged goods operations. The company employs 700 and reported revenue of 73,000,000, positioning the implementation to support sales, marketing, and customer service functions within its SAP Business One landscape.
The SAP Business One CRM Module was configured to provide contact and account management, opportunity and pipeline tracking, activity and task management, and quotation management tied to sales workflows. Standard CRM capabilities were leveraged to establish a centralized customer master, an opportunity lifecycle, and activity histories to support field sales and inside sales teams.
The CRM Module was implemented as part of a broader SAP Business One ecosystem and leveraged surrounding value added applications such as BI and SCM to provide reporting and operational inventory visibility. Integrations linked CRM records to order and inventory functions in the SAP Business One core, enabling alignment between customer-facing teams and supply chain planning.
Governance emphasized a centralized data model with role based access and standardized sales processes to support distributor and retail account management common in CPG operations. Rollout focused on sales, marketing, and customer service teams in Colombia, with process standardization for customer master data, activity logging, and opportunity handoffs.
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Fuller Mantenimiento s.a | Professional Services | 120 | $5M | Colombia | SAP | SAP Business One CRM Module | CRM | 2015 | n/a |
In 2015, Fuller Mantenimiento s.a implemented SAP Business One CRM Module. The CRM deployment was executed as part of a broader SAP Business One ERP program that included administration and support of all functional modules, implementation of IFRS aligned financial setups, administration of Query functionality, and general ERP administration to improve processes across the organization.
The SAP Business One CRM Module was configured to support standard CRM capabilities, including account and contact management, opportunity and pipeline workflows, activity scheduling, and a consolidated customer interaction history, while Query administration was formalized to provide ad hoc reporting and operational queries. Financial module configuration reflected the IFRS implementation requirement, creating alignment between CRM-driven commercial activities and IFRS-compliant revenue and billing processes. System configuration emphasized role based access and module level administration to separate sales, finance, and operations responsibilities.
Operational coverage extended across the company and touched core business functions, with the CRM supporting commercial teams and the ERP administration servicing finance, operations, and service functions. Ongoing administration and support responsibilities were established for Query maintenance, user provisioning, and functional module support, indicating a centralized ERP operations model. The implementation scope was company wide rather than limited to a single site, reflecting its intent to harmonize processes across different areas of the organization.
Governance was structured around centralized ERP administration and sustained functional support, with process ownership assigned to finance for IFRS compliance and to commercial leadership for CRM workflows. Change activities included configuration management and user support procedures to maintain system integrity and data quality. The primary stated outcome of the SAP Business One CRM Module and the accompanying ERP administration was process improvement across the organization.
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Miguel Caballero | Consumer Packaged Goods | 470 | $50M | Colombia | SAP | SAP Business One CRM Module | CRM | 2017 | n/a |
In 2017, Miguel Caballero implemented the SAP Business One CRM Module to centralize corporate CRM management and to consolidate customer information at the corporate level. The deployment positioned SAP Business One CRM Module as the system of record for customer databases and contact information, establishing a single source for customer master data and account consolidation.
Configuration work focused on customer tracking, assignment of accounts to respective sales units, and the instrumenting of commercial management indicators. The implementation included contact and opportunity tracking workflows, sales performance reporting and KPI views to support evaluation and fulfillment of goals, and configuration to surface customer status to front line sales teams.
Operational scope spanned corporate commercial management and the company sales units, with the CRM serving as the primary intake point for customer records and inquiries. Corporate CRM training was delivered to align sales teams and commercial management on new processes, and the system supported development of loyalty strategies and structured customer follow up.
Governance was organized around centralized data reception, standardized customer tracking processes, and the use of commercial indicators for ongoing evaluation. Leadership in the project drove rollout sequencing and training, and the CRM implementation provided the foundation for coordinated customer lifecycle management and loyalty program development.
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