List of SAP Emarsys Personalization Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Emarsys Personalization customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Emarsys Personalization for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Emarsys Personalization for Personalization and Product Recommendations include: British Airways United Kingdom, a United Kingdom based Transportation organisation with 40521 employees and revenues of $17.81 billion, British Airways United Kingdom, a United Kingdom based Transportation organisation with 37401 employees and revenues of $17.76 billion, Telcel, a Mexico based Communications organisation with 15000 employees and revenues of $13.20 billion, DP World, a United Arab Emirates based Distribution organisation with 97000 employees and revenues of $10.78 billion, Netto Denmark, a Denmark based Retail organisation with 6000 employees and revenues of $7.87 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Emarsys Personalization, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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11Teamsports | Retail | 800 | $200M | Germany | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2015 | n/a |
In 2015, 11Teamsports Germany implemented SAP Emarsys Personalization to deliver Personalization and Product Recommendations on its e-commerce website. The initiative centered on using SAP Emarsys Personalization to power product recommendation widgets, behavioral targeting, personalized content blocks, and campaign-driven content variations on the public storefront.
The technical approach followed category-standard patterns, with client-side event capture and personalization tags feeding a cloud-hosted recommendation service and real-time recommendation APIs that populate product placements and content swaps on product and category pages. Operational scope included e-commerce, digital marketing, merchandising, and customer experience teams, with governance implemented through campaign management, audience segmentation rules, and iterative A/B testing workflows to control personalization logic and rollout cadence.
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11Teamsports | Retail | 800 | $200M | Germany | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2018 | n/a |
In 2018, 11Teamsports deployed SAP Emarsys Personalization on its website. The implementation used SAP Emarsys Personalization to deliver Personalization and Product Recommendations across the online retail channel, targeting product detail pages, category listings, and basket pages to surface contextual product suggestions and targeted content.
Configuration emphasized the recommendation engine, behavioral segmentation, real-time personalization rules, and campaign orchestration to align merchandising and marketing activities. SAP Emarsys Personalization was integrated into the customer-facing site to render personalized modules and to capture click and impression events for ongoing tuning, with operational ownership by e-commerce, digital marketing, and merchandising teams and governance focused on campaign and content approval workflows.
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5.11 Tactical | Professional Services | 1000 | $300M | United States | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2019 | n/a |
In 2019, 5.11 Tactical deployed SAP Emarsys Personalization on its website to enable on-site personalization and product recommendation capabilities, aligning the implementation with the Personalization and Product Recommendations category. This deployment targeted e-commerce merchandising and marketing functions while operating on the company public storefront.
SAP Emarsys Personalization was configured to deliver real-time product recommendations, rule-driven content targeting, and audience segmentation for on-site campaigns. Configuration work emphasized recommendation logic, personalization rules, and template-driven content injection to populate dynamic product tiles and targeted merchandising slots.
The implementation integrates with the website through client-side delivery and server-side APIs to surface recommendations within product detail pages and category listings, and to capture browsing signals for profile enrichment. Operational coverage centers on e-commerce, digital merchandising, and marketing campaign orchestration within 5.11 Tactical's online retail environment.
Governance was organized around marketing operations and merchandising teams responsible for managing personalization rules, audience definitions, and campaign schedules, supported by testing workflows for iterative tuning. Rollout followed a phased adoption of front-end templates and campaign-level activation to control exposure and maintain site performance.
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Ableton | Professional Services | 45 | $5M | Germany | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2016 | n/a |
In 2016, Ableton deployed SAP Emarsys Personalization to deliver targeted experiences on its public website, using the solution within the Personalization and Product Recommendations category. Ableton implemented SAP Emarsys Personalization to support site-level product recommendations and content personalization tied to its online product catalog and visitor engagement strategies.
The implementation followed a cloud SaaS model and was integrated into the website through client-side personalization tags and real-time recommendation API calls, enabling session profiling and on-page content targeting. Functional capabilities implemented included a recommendation engine for product suggestions, segmentation and content targeting, user profile management for anonymous and known visitors, and campaign orchestration to sequence personalized onsite experiences. Operational ownership mapped to marketing and e-commerce workflows, with editorial governance and segmentation rules used to control creative variants and recommendation logic during phased rollout across the site.
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Acme Tools | Retail | 600 | $150M | United States | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2022 | n/a |
In 2022, Acme Tools deployed SAP Emarsys Personalization on its website. Acme Tools implemented SAP Emarsys Personalization to support Personalization and Product Recommendations for ecommerce merchandising and customer engagement functions.
The deployment centers on onsite personalization and automated product recommendations, leveraging SAP Emarsys Personalization capabilities typical for the category, including real-time visitor profiling, a mix of rule-based and algorithmic recommendation engines, and campaign orchestration to tailor product assortments and promotional content. Configuration work emphasized personalization rules, segment definitions, and recommendation templates to drive content variations across catalog, category, and product detail pages.
Operationally the solution is surfaced through the public website front-end and is governed by the ecommerce and marketing teams, who manage segment definitions, recommendation logic, and campaign schedules within the Emarsys interface. The implementation affects online merchandising, customer experience, and digital marketing workflows, with governance focused on ongoing rule management and content cadence for onsite personalization.
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Leisure and Hospitality | 29 | $5M | Australia | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2019 | n/a |
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Distribution | 183 | $221M | South Korea | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2022 | n/a |
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Retail | 445 | $51M | Israel | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2020 | n/a |
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Retail | 150 | $130M | Australia | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2015 | n/a |
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Leisure and Hospitality | 780 | $70M | Brazil | SAP | SAP Emarsys Personalization | Personalization and Product Recommendations | 2023 | n/a |
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Buyer Intent: Companies Evaluating SAP Emarsys Personalization
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP Emarsys Personalization Coverage
SAP Emarsys Personalization is a Personalization and Product Recommendations solution from SAP.
Companies worldwide use SAP Emarsys Personalization, from small firms to large enterprises across 21+ industries.
Organizations such as British Airways United Kingdom, Telcel, DP World and Netto Denmark are recorded users of
SAP Emarsys Personalization for Personalization and Product Recommendations.
Companies using SAP Emarsys Personalization are most concentrated in Transportation, Communications and Distribution, with adoption spanning over 21 industries.
Companies using SAP Emarsys Personalization are most concentrated in United Kingdom, Mexico and United Arab Emirates, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Emarsys Personalization across Americas, EMEA, and APAC.
Companies using SAP Emarsys Personalization range from small businesses with 0-100 employees - 40.68%, to mid-sized firms with 101-1,000 employees - 38.03%, large organizations with 1,001-10,000 employees - 17.62%, and global enterprises with 10,000+ employees - 3.67%.
Customers of SAP Emarsys Personalization include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Emarsys Personalization customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Personalization and Product Recommendations.