List of SAP Event Ticketing Customers
Walldorf, 69190,
Germany
Since 2010, our global team of researchers has been studying SAP Event Ticketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Event Ticketing for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Event Ticketing for Event Management include: Australia Post, a Australia based Transportation organisation with 64000 employees and revenues of $6.02 billion, SAP Garden, a Germany based Leisure and Hospitality organisation with 5800 employees and revenues of $1.27 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Event Ticketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Event Ticketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Australia Post | Transportation | 64000 | $6.0B | Australia | SAP | SAP Event Ticketing | Event Management | 2010 | n/a | In 2010 Australia Post implemented SAP Event Ticketing to establish enterprise capabilities in Event Management. The deployment introduced SAP Event Ticketing as the primary application for ticketing, attendee registration, and event orchestration within Australia Post's corporate event and sales enablement activities. The implementation concentrated on core Event Management capabilities, including centralized event configuration, multi‑type ticketing and admission control, attendee registration and check in, configurable pricing and ticket types, seating and capacity controls, and operational reporting and event dashboards. SAP Event Ticketing was configured to support role based administration, event owner workflows, and financial reconciliation workflows that align with internal purchase order and goods receipting practices observed in the Sales Enablement and Service Delivery environment. Operational scope covered Sales Enablement & Service Delivery teams and on site event activity at 111 Bourke Street Post Office HQ, extending to internal workshops, corporate meetings, and customer events coordinated by administrative staff. Governance emphasis included defined event approval routing, centralized ticket inventory management, and process changes to booking and catering procurement to align event planning with existing corporate travel and facilities procedures. Australia Post SAP Event Ticketing Event Management supports event planning, ticketing operations, and administrative workflows for internal and customer facing events. | |
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SAP Garden | Leisure and Hospitality | 5800 | $1.3B | Germany | SAP | SAP Event Ticketing | Event Management | 2024 | n/a | In 2024 SAP Garden implemented SAP Event Ticketing as the core ticketing capability within its Event Management environment to support the new Munich Olympic Park arena and a fan capacity of up to 11,500. The deployment is positioned as the primary system for ticket sales and access control at the venue and is explicitly tied to the venue experience for Red Bull Munich and FC Bayern Basketball events. SAP Event Ticketing was configured to deliver streamlined ticket purchasing, mobile tickets with transfer capabilities, and 3D seating maps that display sightlines from any seat. The implementation also supports mobile ordering, cashless payments, and real-time stock updates for in-venue commerce, and links ticketing activity to the Red Bull Munich loyalty program CheckBack which is managed in SAP Customer Checkout. Architecturally the solution is integrated into SAP Garden’s broader SAP landscape, running alongside SAP Business Technology Platform which unifies data, analytics, and application services. SAP Integration Suite is used to enable data flow between ticketing and enterprise systems such as SAP S/4HANA, while SAP Analytics Cloud provides dashboards for sales, merchandise, catering, and matchday performance analysis, with participation in a beta program for SAP Analytics Cloud with Joule and a pilot for video data stories. Governance and rollout were influenced by collaborative design thinking workshops with SAP, Red Bull Munich, FC Bayern Basketball, and the Digital Product School by UnternehmerTUM, producing a unified digital platform spanning ticketing, authentication, and in-arena commerce. SAP Customer Identity and Access Management is implemented for real-time authentication and consent management across digital touchpoints, delivering a seamless fan experience from ticket purchase to in-arena transactions as described by project stakeholders. |
Buyer Intent: Companies Evaluating SAP Event Ticketing
- White Label Ecommerce, a Germany based Professional Services organization with 40 Employees
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