List of SAS Marketing Automation Customers
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Since 2010, our global team of researchers has been studying SAS Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAS Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAS Marketing Automation for Marketing Automation include: Samsung C&T, a South Korea based Professional Services organisation with 9492 employees and revenues of $29.12 billion, Scotiabank, a Canada based Banking and Financial Services organisation with 86746 employees and revenues of $24.55 billion, Rogers Communications, a Canada based Communications organisation with 24000 employees and revenues of $20.60 billion, Desjardins Group, a Canada based Banking and Financial Services organisation with 55290 employees and revenues of $10.63 billion, TDC Services A/S, a Denmark based Communications organisation with 8594 employees and revenues of $3.40 billion and many others.
Contact us if you need a completed and verified list of companies using SAS Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAS Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | SAS Institute | SAS Marketing Automation | Marketing Automation | 2006 | n/a |
In 2006, Alm. Brand A/S implemented SAS Marketing Automation, deploying a Marketing Automation capability across customer and bank-facing projects including Alm and Brand Bank. The engagement focused on operationalizing SAS data mining outputs into campaign workflows and establishing a steady cadence of management reporting.
SAS Marketing Automation was configured to support campaign management, loyalty program design and programming, and monthly management reporting. Project activities explicitly included data mining with SAS, campaign manager responsibilities, and producing monthly reports for management audiences.
Operational scope covered marketing, CRM, customer loyalty, and net banking support functions, with work performed across Alm and Brand Bank. The program included training new personnel in the CRM system and providing net banking support as part of ongoing operational tasks.
Implementation governance emphasized monthly reporting cycles and dedicated project management, including a project manager role on two optimization projects that translated analytics into campaign and service adjustments. SAS Marketing Automation served as the platform linking data mining, campaign orchestration, loyalty engineering, and routine management reporting.
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Desjardins Group | Banking and Financial Services | 55290 | $10.6B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2021 | n/a |
In 2021 Desjardins Group initiated an upgrade project for SAS Marketing Automation within its Desjardins Insurance business in Quebec City. The engagement is documented as an upgrade implementation of SAS Marketing Automation, positioned in the Marketing Automation category, with QA and BI resources assigned to campaign data and segmentation workflows.
A Quality Assurance Team Lead and Business Intelligence Developer performed a multi task role across 2021 to 2022 to deliver development and testing workstreams. Core SAS tooling used included Macro programming, SAS Enterprise Guide, SQL, and Information Map to author data extracts, segmentation logic, and reporting artifacts that support marketing automation functional flows.
Testing and release orchestration leveraged Query-Surge for data testing and reconciliation, Jira for defect and sprint tracking, and Agile methodology for iterative delivery. The technical environment referenced Windows 10 client endpoints, Citrix and VMWare virtualization for access and test environments, and MS Office for documentation and stakeholder reporting.
Operational coverage focused on marketing operations and business intelligence within Desjardins Insurance, with governance led by QA driven validation and sprint governance through Jira. The record describes an internally executed upgrade of SAS Marketing Automation in 2021 that integrated SAS development, automated data testing, and Agile QA controls, linking Desjardins Group, SAS Marketing Automation, Marketing Automation and marketing operations.
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Home Credit Vietnam | Banking and Financial Services | 6000 | $650M | Vietnam | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
In 2018, Home Credit Vietnam implemented SAS Marketing Automation. The deployment centered on SAS Campaign Management and RTDM as core components of the Marketing Automation solution, used to orchestrate customer communications and sales campaigns across channels and to support CRM driven lifecycle management.
Configuration work included campaign orchestration, real time decisioning rules, and support for multiple pricing and product changes, with online scoring and smart pricing used to adjust offers. The SAS Marketing Automation implementation enabled automated offer selection, segmentation and lead distribution workflows tied to campaign outcomes.
Operational coverage extended across CRM, telemarketing until May 2020, card and cash loan product lines, and digital channels including the mobile wallet and online origination, with online sales representing 18 percent of all sales. The deployment served as the business owner platform for cross-sell cash loan, all revolving products and acquisition cash loan, integrating campaign outputs with lead distribution and telemarketing operations.
Governance was led by the Head of CRM who acted as business owner and drove agile changes including reorganizing the card organization into a Card center. Outcomes explicitly reported after the SAS Marketing Automation deployment include an increase in cash loan sales volumes by 40 percent within five months and the launch of full online and omnichannel processes for cards and cash loans.
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Leisure and Hospitality | 21900 | $1.2B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2017 | n/a |
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Communications | 24000 | $20.6B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2015 | n/a |
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Professional Services | 9492 | $29.1B | South Korea | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
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Banking and Financial Services | 86746 | $24.5B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2015 | n/a |
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Insurance | 4900 | $2.9B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2016 | n/a |
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Communications | 8594 | $3.4B | Denmark | SAS Institute | SAS Marketing Automation | Marketing Automation | 2013 | n/a |
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Media | 5800 | $2.3B | United States | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
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Buyer Intent: Companies Evaluating SAS Marketing Automation
- Home Credit Vietnam, a Vietnam based Banking and Financial Services organization with 6000 Employees
- Crowe, a United States based Professional Services company with 6600 Employees
- NTT Data, a Japan based Professional Services organization with 197777 Employees
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