List of Selligent by Marigold Customers
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Since 2010, our global team of researchers has been studying Selligent by Marigold customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Selligent by Marigold for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Selligent by Marigold for Marketing Automation include: HEMA, a Netherlands based Retail organisation with 17000 employees and revenues of $4.25 billion, Hunkemöller, a Netherlands based Retail organisation with 7000 employees and revenues of $612.0 million, Vitacost.Com, a United States based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Selligent by Marigold, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Selligent by Marigold customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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HEMA | Retail | 17000 | $4.3B | Netherlands | Marigold | Selligent by Marigold | Marketing Automation | 2024 | Springbok | In 2024 HEMA implemented Selligent by Marigold as its Marketing Automation platform to build personalized lifecycle and reactivation campaigns for CRM and retention across the Netherlands and neighbouring markets, with system integrator Springbok supporting the deployment. The implementation focused on multi-channel campaign orchestration and data-driven journey orchestration tied to HEMA’s loyalty program. Selligent by Marigold was configured to execute lifecycle segmentation, reactivation workflows, and personalized creative delivery across campaign touchpoints, using behavioral and loyalty signals to inform messaging and timing. Functional capabilities emphasized audience segmentation, automated journey orchestration, creative personalization, and campaign performance tracking to support retention and win-back use cases. Integrations centered on linking loyalty program data and CRM records to the Marketing Automation environment to create unified customer profiles, enabling cross-channel activation across email, on-site and mobile channels. Operational coverage remained regional, focused on the Netherlands and adjacent markets, and included coordination between marketing, CRM, and loyalty teams for campaign execution and measurement. Governance established cross-functional campaign ownership and operational handoff supported by Springbok, with centralized templates and performance monitoring for rollout control. Per the vendor case study the program reactivated 24% of targeted customers and delivered approximately +17% online revenue while improving click through rates and lowering unsubscribe rates, outcomes tied to the Selligent by Marigold implementation and the loyalty-linked journey strategy. | |
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Hunkemöller | Retail | 7000 | $612M | Netherlands | Marigold | Selligent by Marigold | Marketing Automation | 2023 | Clever Strategy | In 2023 Hunkemöller implemented Selligent by Marigold as its email CRM platform within its Marketing Automation program across its pan European retail operations. The decision targeted centralized email campaign management and audience orchestration for marketing and eCommerce teams across multiple country markets. Selligent by Marigold was configured to leverage Smart Audiences and AI driven send time optimization, known as STO, to refine segmentation and automate individualized send time decisions. The implementation included email CRM workflows, Smart Audiences configuration for dynamic segmentation, and STO tuning to reduce message overlap and limit marketing fatigue while improving targeting precision. The rollout was delivered with agency partner Clever Strategy and was scoped to support pan European online performance objectives for orders and revenue. Operational coverage focused on marketing, CRM, and online merchandising teams, aligning campaign execution across regional markets and centralized campaign planning. According to vendor materials the initiative drove meaningful uplifts in orders and revenue, while improving open rates and campaign efficiency and reducing marketing fatigue through STO and Smart Audiences. Governance and operational ownership rested with Hunkemöller marketing leadership and the agency partner for ongoing audience modeling and send time refinement. | |
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Vitacost.Com | Retail | 10 | $1M | United States | Marigold | Selligent by Marigold | Marketing Automation | 2024 | n/a | In 2024 Vitacost.Com deployed Selligent by Marigold to support its email marketing and CRM efforts in the United States, using the platform as its Marketing Automation engine for customer-facing campaigns. The Kroger-owned health and wellness retailer implemented Selligent by Marigold to run interactive, kinetic email creative alongside loyalty-segmented messaging, positioning the application as the central tool for campaign orchestration and audience targeting within its marketing organization. The implementation centered on kinetic 'Mystery Sale' emails that revealed discount codes directly in-email, combined with loyalty-segmented messaging workflows to tailor offers by customer segment. Configuration emphasized campaign orchestration and automated segmentation capabilities typical of Marketing Automation platforms, with reusable templates and triggered workflows to support frequent promotional sends and loyalty program communications. According to the vendor case study, these interactive campaigns produced a 31% increase in revenue per email and a 53% increase in click-to-open rates versus prior approaches, outcomes that were used to validate the campaign design and ongoing campaign cadence. |
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