List of Shoelace Platform Customers
Shoelace
2 Carlton St,
Toronto, M5B 1J3, ON,
Canada
Toronto, M5B 1J3, ON,
Canada
1 438-794-9549
Professional Services
46
$5M
Since 2010, our global team of researchers has been studying Shoelace Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Shoelace Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Shoelace Platform for Marketing Automation include: Character, a United Kingdom based Retail organisation with 120 employees and revenues of $76.0 million, One Tree Planted, a United States based Non Profit organisation with 61 employees and revenues of $58.0 million, Miss Amara Australia, a Australia based Retail organisation with 90 employees and revenues of $30.0 million, L*Space, a United States based Retail organisation with 50 employees and revenues of $25.0 million, Candle Shack, a United Kingdom based Retail organisation with 77 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Shoelace Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Shoelace Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aqua Design | Retail | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
In 2018, Aqua Design implemented the Shoelace Platform as its Marketing Automation solution on its public website. The Shoelace Platform was embedded at the site level to enable behavior-driven ad delivery and campaign orchestration tied to on-site events and customer journeys.
The implementation leveraged core Marketing Automation capabilities including audience segmentation based on browsing and cart behavior, automated retargeting, dynamic creative assembly, and campaign scheduling. Shoelace Platform was configured to instrument site events and translate them into audience signals for programmatic ad delivery and personalized creative variants.
Operational ownership rested with Aqua Design's marketing and e-commerce functions, with internal staff configuring segments, creative templates, and campaign workflows. Deployment followed a site-centric approach, scaled through iterative page-level tagging and configuration, and governance emphasized campaign workflow, creative versioning, and audience hygiene rather than a formal enterprise IT program.
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Atoms | Retail | 30 | $15M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
In 2019, Atoms implemented Shoelace Platform on their website as a Marketing Automation solution to centralize audience targeting and campaign orchestration for their direct to consumer retail operations. The Shoelace Platform implementation was executed for a compact organization of 30 employees, focusing on site‑embedded campaign controls and a centralized campaign management console to drive prospecting and retargeting activity across web storefront touch points.
Configuration work emphasized Marketing Automation modules common to the category, including audience segmentation, dynamic retargeting and ad sequencing, creative template management, campaign scheduling, and automated workflow orchestration. The Shoelace Platform was configured to manage creative sequencing and rule based audience flows, enabling marketing teams to build and operate multi step engagement journeys from a single UI.
Operational responsibility landed with marketing and e commerce functions, with the implementation scoped to website pages and commerce event triggers such as product views and checkout steps to feed audience criteria. Governance introduced campaign approval workflows and an asset library to standardize creative, while analytics instrumentation was embedded to feed measurement and optimization workflows used by the marketing team.
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Azura Runway | Retail | 30 | $8M | Australia | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
In 2019, Azura Runway deployed the Shoelace Platform on its website, adopting a Marketing Automation solution to support digital merchandising and customer re-engagement. The Shoelace Platform was implemented as a site embedded marketing tag and a centralized campaign management console accessible to the retailer's small marketing team, with instrumentation installed across product and checkout pages to capture behavioral signals.
Implementation emphasized core Marketing Automation capabilities, including audience segmentation, retargeting campaign orchestration, dynamic creative delivery, and on-site personalization workflows. Operational coverage focused on the marketing and e-commerce functions, with platform configuration handling campaign taxonomies, audience rules, creative feed mappings, and console-based scheduling, while governance centered on standardized campaign naming and segmentation policies to enable repeatable campaign operations.
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Candle Shack | Retail | 77 | $20M | United Kingdom | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
In 2018, Candle Shack deployed the Shoelace Platform to support on-site marketing workflows. The Shoelace Platform is used as a Marketing Automation solution on their website to orchestrate audience-driven campaign flows and maintain customer engagement across the online storefront.
Implementation focuses on core Marketing Automation capabilities including behavioral tagging and pixel-based tracking, audience segmentation, automated campaign orchestration, and creative sequencing for retargeting and conversion funnel management. Shoelace Platform configuration emphasizes event-driven rules and time-based sequencing to map anonymous browsing behavior into targeted ad and email flows, aligning site events with campaign triggers and suppression lists.
Integration scope centers on the Candle Shack website, where site tagging captures product view and cart activity to feed Shoelace Platform audiences and workflows. Collected behavioral signals are used to populate segments for paid social and display campaign execution and to drive on-site messaging and cart recovery sequences, supporting marketing and e-commerce functions.
Operational ownership rests with Candle Shack marketing and e-commerce teams, with governance oriented around campaign lifecycle controls, creative approval, and tag management best practices. Deployment management includes maintaining consent and tracking configurations on the site, monitoring audience hygiene, and iterating campaign rules within the Shoelace Platform to sustain ongoing automation.
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Character | Retail | 120 | $76M | United Kingdom | Shoelace | Shoelace Platform | Marketing Automation | 2021 | n/a |
In 2021, Character deployed the Shoelace Platform on their website to support Marketing Automation. The UK retail company implemented Shoelace Platform to centralize campaign orchestration for marketing and e-commerce functions across its digital storefront.
The implementation emphasized Marketing Automation capabilities including audience segmentation, automated campaign workflows, dynamic creative personalization, and on-site retargeting triggers. Shoelace Platform was configured to execute sequence-based campaigns driven by behavioral signals and to capture interaction data for attribution-ready analysis.
Operational scope focused on marketing and e-commerce teams, with phased activation across product pages and checkout funnels to validate campaign logic. Governance centered on centralized campaign ownership, standardized segment naming and testing protocols to manage campaign lifecycles within Shoelace Platform, and ongoing operational monitoring and iterative adjustments to campaign sequences and creative rules.
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Retail | 63 | $5M | Germany | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
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Retail | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
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Retail | 120 | $3M | India | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
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Retail | 50 | $25M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2017 | n/a |
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Manufacturing | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2020 | n/a |
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Showing 1 to 10 of 26 entries
Buyer Intent: Companies Evaluating Shoelace Platform
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Shoelace Platform Coverage
Shoelace Platform is a Marketing Automation solution from Shoelace.
Companies worldwide use Shoelace Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Character, One Tree Planted, Miss Amara Australia, L*Space and Candle Shack are recorded users of
Shoelace Platform for Marketing Automation.
Companies using Shoelace Platform are most concentrated in Retail and Non Profit, with adoption spanning over 21 industries.
Companies using Shoelace Platform are most concentrated in United Kingdom, United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Shoelace Platform across Americas, EMEA, and APAC.
Companies using Shoelace Platform range from small businesses with 0-100 employees - 88.46%, to mid-sized firms with 101-1,000 employees - 11.54%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of Shoelace Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Shoelace Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.