List of Shoelace Platform Customers
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Since 2010, our global team of researchers has been studying Shoelace Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Shoelace Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Shoelace Platform for Marketing Automation include: Character, a United Kingdom based Retail organisation with 120 employees and revenues of $76.0 million, One Tree Planted, a United States based Non Profit organisation with 61 employees and revenues of $58.0 million, Miss Amara Australia, a Australia based Retail organisation with 90 employees and revenues of $30.0 million, L*Space, a United States based Retail organisation with 50 employees and revenues of $25.0 million, Distacart Germany, a Germany based Retail organisation with 63 employees and revenues of $22.0 million and many others.
Contact us if you need a completed and verified list of companies using Shoelace Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Shoelace Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aqua Design | Retail | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
In 2018, Aqua Design implemented the Shoelace Platform as its Marketing Automation solution on its public website. The Shoelace Platform was embedded at the site level to enable behavior-driven ad delivery and campaign orchestration tied to on-site events and customer journeys.
The implementation leveraged core Marketing Automation capabilities including audience segmentation based on browsing and cart behavior, automated retargeting, dynamic creative assembly, and campaign scheduling. Shoelace Platform was configured to instrument site events and translate them into audience signals for programmatic ad delivery and personalized creative variants.
Operational ownership rested with Aqua Design's marketing and e-commerce functions, with internal staff configuring segments, creative templates, and campaign workflows. Deployment followed a site-centric approach, scaled through iterative page-level tagging and configuration, and governance emphasized campaign workflow, creative versioning, and audience hygiene rather than a formal enterprise IT program.
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Atoms | Retail | 30 | $15M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
In 2019, Atoms implemented Shoelace Platform on their website as a Marketing Automation solution to centralize audience targeting and campaign orchestration for their direct to consumer retail operations. The Shoelace Platform implementation was executed for a compact organization of 30 employees, focusing on site‑embedded campaign controls and a centralized campaign management console to drive prospecting and retargeting activity across web storefront touch points.
Configuration work emphasized Marketing Automation modules common to the category, including audience segmentation, dynamic retargeting and ad sequencing, creative template management, campaign scheduling, and automated workflow orchestration. The Shoelace Platform was configured to manage creative sequencing and rule based audience flows, enabling marketing teams to build and operate multi step engagement journeys from a single UI.
Operational responsibility landed with marketing and e commerce functions, with the implementation scoped to website pages and commerce event triggers such as product views and checkout steps to feed audience criteria. Governance introduced campaign approval workflows and an asset library to standardize creative, while analytics instrumentation was embedded to feed measurement and optimization workflows used by the marketing team.
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Azura Runway | Retail | 30 | $8M | Australia | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
In 2019, Azura Runway deployed the Shoelace Platform on its website, adopting a Marketing Automation solution to support digital merchandising and customer re-engagement. The Shoelace Platform was implemented as a site embedded marketing tag and a centralized campaign management console accessible to the retailer's small marketing team, with instrumentation installed across product and checkout pages to capture behavioral signals.
Implementation emphasized core Marketing Automation capabilities, including audience segmentation, retargeting campaign orchestration, dynamic creative delivery, and on-site personalization workflows. Operational coverage focused on the marketing and e-commerce functions, with platform configuration handling campaign taxonomies, audience rules, creative feed mappings, and console-based scheduling, while governance centered on standardized campaign naming and segmentation policies to enable repeatable campaign operations.
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Retail | 77 | $20M | United Kingdom | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
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Retail | 120 | $76M | United Kingdom | Shoelace | Shoelace Platform | Marketing Automation | 2021 | n/a |
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Retail | 63 | $22M | Germany | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
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Retail | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2018 | n/a |
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Retail | 120 | $3M | India | Shoelace | Shoelace Platform | Marketing Automation | 2019 | n/a |
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Retail | 50 | $25M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2017 | n/a |
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Manufacturing | 10 | $1M | United States | Shoelace | Shoelace Platform | Marketing Automation | 2020 | n/a |
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Buyer Intent: Companies Evaluating Shoelace Platform
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