List of Simon AI Customers
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United States
Since 2010, our global team of researchers has been studying Simon AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Simon AI for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Simon AI for Marketing Automation include: ASOS UK, a United Kingdom based Retail organisation with 1390 employees and revenues of $1.76 billion, Bark & Co., a United States based Retail organisation with 940 employees and revenues of $535.0 million, SeatGeek, a United States based Professional Services organisation with 800 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Simon AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Simon AI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ASOS UK | Retail | 1390 | $1.8B | United Kingdom | Simon AI | Simon AI | Marketing Automation | 2019 | n/a |
In 2019, ASOS UK deployed Simon AI as part of a Marketing Automation program for its e-commerce operations in the United Kingdom. The deployment targeted cross-channel personalization across e-commerce and retail touchpoints, enabling responsive push, email, and in-app messaging to be coordinated from a unified profile layer. The program operated at a national operational scope within the UK and processed updates to tens of millions of customer profiles on a daily basis. Marketing and customer engagement functions were the primary business areas impacted by the rollout.
The implementation relied on the Simon CDP module to create unified customer profiles and to drive segmentation, journey orchestration, and triggered messaging. Simon AI was configured to ingest behavioral events at scale, refresh customer profiles daily, and execute real-time decisioning for cross-channel campaigns. Functional capabilities implemented included audience segmentation, campaign orchestration, and channel-specific message delivery for push, email, and in-app messaging, consistent with Marketing Automation platform workflows.
Governance was organized around centralized profile management and campaign orchestration to maintain cross-channel consistency and to embed triggered personalization into marketing workflows. The case study reports that the program generated roughly $77.5M in incremental revenue from cross-channel personalized campaigns, this outcome is cited as the measured business result in the vendor documentation. No implementation partner was specified in the source materials.
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Bark & Co. | Retail | 940 | $535M | United States | Simon AI | Simon AI | Marketing Automation | 2019 | n/a |
In 2019, Bark & Co. implemented Simon AI as part of a Marketing Automation initiative to centralize customer profiles and personalize lifecycle communications. The deployment focused on using Simon AI's Simon CDP to unify customer data and to run personalized email, SMS, and Add-to-Box programs for the companys retail and subscription operations in the United States.
Simon CDP was configured to ingest and reconcile cross-channel customer identifiers, enabling segmented audiences and behaviorally triggered campaigns. The implementation leveraged the platform's personalization and orchestration capabilities to automate lifecycle flows and Add-to-Box decisioning, reducing manual campaign setup and enabling template-driven message personalization.
Operational coverage included marketing and lifecycle teams responsible for subscription retention and ecommerce merchandising, with single customer views feeding segmentation and campaign execution. Data from commerce and subscription touchpoints was centralized in the Simon CDP to support audience creation, sequential messaging, and offer qualification for Add-to-Box functionality.
The rollout delivered explicit outcomes reported in the case study, saving approximately 2.5 hours per email and driving Add-to-Box revenue from $1.1M to approximately $40.8M between 2019 and 2023. Email and SMS channels grew to represent 20 percent of Bark & Co.s revenue, demonstrating the impact of Simon AI and Simon CDP on lifecycle marketing and segmentation.
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SeatGeek | Professional Services | 800 | $200M | United States | Simon AI | Simon AI | Marketing Automation | 2024 | n/a |
In 2024, SeatGeek deployed Simon AI as its Marketing Automation application to support audience marketing and CRM/marketing engagement in the United States. The engagement centered on the audience marketing team building AI agents that match millions of fans to thousands of live events, with emphasis on improving targeting for long-tail Tier 2 events.
SeatGeek configured Simon AI agents to ingest fan signals, generate propensity scores, and produce ranked match lists that drive audience selection workflows. Functional capabilities implemented include automated propensity scoring, AI-driven audience segmentation, and orchestration of audience activation into downstream channels. The deployment centralized model inference and activation logic within the Marketing Automation layer to enable repeatable, event-level targeting.
Operational scope covered CRM and marketing teams across US test markets, where activation pipelines fed downstream channels for execution. Governance and process changes introduced automated scoring governance, rules for audience eligibility, and a phased rollout from test markets to broader activation. The Simon AI engagement produced a 70% lift in gross transaction value per contact in test markets and automated the end to end path from propensity scoring to audience activation.
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