List of Simon Data CDP Customers
New York, 10038, NY,
United States
Since 2010, our global team of researchers has been studying Simon Data CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Simon Data CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Simon Data CDP for Customer Data Platform include: JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, ASOS, a United Kingdom based Retail organisation with 3027 employees and revenues of $3.97 billion, Travel + Leisure Co., a United States based Leisure and Hospitality organisation with 19000 employees and revenues of $3.86 billion and many others.
Contact us if you need a completed and verified list of companies using Simon Data CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Simon Data CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ASOS | Retail | 3027 | $4.0B | United Kingdom | Simon Data | Simon Data CDP | Customer Data Platform | 2021 | n/a |
In 2021, ASOS implemented Simon Data CDP as a Customer Data Platform to build a unified customer 360 and to power cross-channel CRM and personalization across its global and UK operations. The Simon Data CDP implementation updated approximately 50M customer profiles daily and the engagement programs attributed $77.5M in incremental revenue.
The deployment used Simon Data CDP capabilities for real-time recommendation, push and in-app triggering, and orchestration to drive abandoned browse and cart recovery workflows and personalized product recommendations. Configuration focused on persistent unified profiles, event-level ingestion, audience segmentation, and decisioning logic to populate marketing audiences and recommendation inputs.
Operational coverage spanned ASOS marketing and CRM functions across UK and international teams, connecting high-velocity profile updates to email, mobile push, in-app, and onsite personalization channels. The architecture emphasized real-time ingestion and profile writes to enable immediate trigger evaluation and recommendation serving.
Governance concentrated on a single customer record to align segmentation, campaign orchestration, and recovery workflows, with cross-functional teams standardizing trigger rules and personalization taxonomies during rollout. The narrative positions Simon Data CDP as the central Customer Data Platform that orchestrated CRM and personalization operations for ASOS’s global and UK marketing programs.
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JetBlue | Transportation | 23000 | $9.3B | United States | Simon Data | Simon Data CDP | Customer Data Platform | 2022 | n/a |
In 2022, JetBlue implemented Simon Data CDP as a Customer Data Platform on top of Snowflake to unlock customer data for segmented, hyper-personalized cross-channel campaigns. The deployment targeted CRM and loyalty marketing teams in the United States, with onboarding completed rapidly and the first campaign launched in 12 days.
The implementation concentrated on core Customer Data Platform capabilities, including audience segmentation, orchestration for cross-channel activation, and low-latency personalization to support retargeting of browsers and ancillary revenue offers. Simon Data CDP was configured to support CRM and loyalty marketing workflows, enabling hyper-personalized messages and segmented campaign logic consistent with enterprise CDP patterns.
Architecturally the Simon Data deployment was layered on Snowflake, using Snowflake as the central customer data store and Simon Data as the activation and orchestration layer. Integrations emphasized data ingestion from Snowflake and real-time activation to digital and messaging channels, enabling low-latency personalized messages across channels while keeping data residency and analytics within Snowflake.
Governance and rollout followed a rapid, campaign-driven approach, with the initial 12 day launch demonstrating an operational path for iterative campaign rollouts and audience governance between marketing and loyalty teams. The initiative focused on unlocking customer data for CRM and loyalty marketing, supporting retargeting, and driving ancillary revenue through personalized cross-channel orchestration.
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Travel + Leisure Co. | Leisure and Hospitality | 19000 | $3.9B | United States | Simon Data | Simon Data CDP | Customer Data Platform | 2022 | n/a |
In 2022, Travel + Leisure Co. implemented Simon Data CDP, a Customer Data Platform, to centralize marketing and CRM data across channels and business functions. The deployment framed Simon Data CDP as the central orchestration layer for customer data, emphasizing unified customer profiles and standardized data ingestion across inbound digital and offline sources.
Configuration work focused on identity resolution and profile stitching, segmentation and campaign orchestration, and inference-driven personalization and next best action and recommendation models as the CDP’s operational capabilities. These functional modules were configured to enable targeted audience activation, automated orchestration of messaging, and persistent profile enrichment to support marketing and CRM workflows.
The implementation integrated website events, email systems, paid advertising signals, call center interactions, and direct mail inputs, establishing cross-channel activation across Travel + Leisure Co. business functions. Operational scope was concentrated in the United States, with the CDP supporting marketing, CRM, contact center, and direct marketing operations through a single source of customer truth.
Governance changes included centralized data controls and campaign orchestration processes to reduce duplication and improve campaign consistency. The case study reports explicit outcomes of $350K incremental revenue per year, a 2x boost in productivity, and a 30% reduction in technology costs in the United States following the Simon Data CDP rollout.
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Buyer Intent: Companies Evaluating Simon Data CDP
- United Wholesale Mortgage, a United States based Banking and Financial Services organization with 6700 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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