List of Smaily Customers
Smaily
Paldiski mnt 29,
Tallinn, 10612,
Estonia
Tallinn, 10612,
Estonia
372 666 7666
Professional Services
20
$2M
Since 2010, our global team of researchers has been studying Smaily customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Smaily for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Smaily for Marketing Automation include: Pohja Eesti Regionaalhaigla, a Estonia based Healthcare organisation with 4800 employees and revenues of $1.20 billion, Tallinna Kaubamaja Grupp AS, a Estonia based Retail organisation with 4700 employees and revenues of $876.0 million, Ragn-Sells, a Sweden based Professional Services organisation with 2477 employees and revenues of $822.0 million, Maxima Eesti, a Estonia based Retail organisation with 3763 employees and revenues of $554.0 million, Coop Eesti KeskUhistu, a Estonia based Retail organisation with 741 employees and revenues of $477.0 million and many others.
Contact us if you need a completed and verified list of companies using Smaily, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Smaily customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Agr Holdco Ltd. | Professional Services | 50 | $15M | Australia | Smaily | Smaily | Marketing Automation | 2020 | n/a |
In 2020, Agr Holdco Ltd. implemented Smaily as its core Marketing Automation application. Smaily is deployed on the company website and is being used to drive email marketing and on-site list building for this Australian professional services firm.
The implementation configures Smaily for standard marketing automation capabilities including email campaign management, contact segmentation, responsive templates, automated workflows, and reporting dashboards. On-site integration is implemented through embedded subscription forms and tracking scripts to capture leads and synchronize contact lists with Smaily.
Operational scope centers on the marketing and client engagement functions, with Smaily controlling subscriber consent workflows, list hygiene processes, and scheduled campaign orchestration. Configuration emphasizes content approval, segmentation rules, and analytics monitoring to support recurring client communications and lead nurture flows.
Governance for the Smaily deployment includes role based access for marketing users, defined campaign approval steps, and documented segmentation policies to standardize outbound messaging. The deployment is oriented around web driven capture and email orchestration, with Smaily serving as the primary Marketing Automation tool for Agr Holdco Ltd.
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Ally Scandic Estonia | Retail | 10 | $1M | Estonia | Smaily | Smaily | Marketing Automation | 2023 | n/a |
In 2023, Ally Scandic Estonia implemented Smaily as its Marketing Automation application on the company website. The initial deployment emphasized embedding Smaily subscription forms and newsletter delivery to capture online customers and centralize email marketing workflows for the retail business. Configuration work focused on contact list management, templated email campaigns, segmentation rules, and automation sequences consistent with Marketing Automation capabilities, aligning Smaily with the retailer’s marketing function for campaign creation and scheduling.
Deployment used Smaily’s web integration on allyscandic.ee, indicating a SaaS-hosted architecture integrated at the site level to capture subscribers and execute sends. Operational scope is concentrated within the small company marketing function, covering newsletter management, promotional email execution, subscriber preference handling, and consent capture. Governance activity addressed subscription form configuration and campaign approval workflows to coordinate outbound customer communications through the Smaily platform.
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Amserv Grupi | Automotive | 50 | $5M | Estonia | Smaily | Smaily | Marketing Automation | 2020 | n/a |
In 2020, Amserv Grupi deployed Smaily on their website. Smaily is used as the Marketing Automation platform to centralize email campaign management and website-driven subscriber capture for Amserv Grupi, aligning the company name, Smaily, and Marketing Automation with the marketing business function.
The implementation uses Smaily as a hosted SaaS application embedded on the corporate website through form widgets and tracking scripts, enabling common Marketing Automation capabilities such as email campaign creation, template-driven newsletters, list segmentation, automated workflows triggered by site sign-ups, and built-in campaign reporting. Operational ownership is concentrated within the marketing team and site-level customer engagement touchpoints, with governance oriented toward marketing-managed templates and subscription controls consistent with a 50 employee automotive organization using a single-vendor Marketing Automation solution.
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Apollo Kino | Leisure and Hospitality | 267 | $31M | Estonia | Smaily | Smaily | Marketing Automation | 2023 | n/a |
In 2023 Apollo Kino deployed Smaily as its Marketing Automation solution. The Estonia based cinema operator uses Smaily on their website to centralize email communications and manage permission based subscription flows for its marketing function.
The implementation emphasized web integration, with Smaily configured for embedded subscription forms, list management, template driven email campaigns, campaign scheduling, segmentation, and basic delivery and engagement reporting. Operational coverage is focused on the marketing and customer engagement teams, with governance oriented around consent management, list hygiene, and campaign approval workflows, ensuring marketing automation aligns with website driven customer interactions.
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Apotheka | Life Sciences | 500 | $100M | Latvia | Smaily | Smaily | Marketing Automation | 2020 | n/a |
In 2020, Apotheka implemented Smaily. The company uses Smaily as a Marketing Automation application on their website to manage email campaigns and subscription flows and to centralize customer engagement tooling for its online presence.
Smaily was configured to support core marketing automation capabilities including email campaign management, reusable template libraries, contact list management, segmentation, automated lifecycle workflows, and basic analytics. Apotheka leveraged Smaily features to create and schedule promotional and informational email sequences, and to manage subscription preferences through templated communications.
The implementation is integrated directly with Apotheka's website via embedded signup forms and client-side tracking scripts, enabling captured leads and newsletter opt-ins to flow into Smaily contact lists. Operational ownership sits with the marketing and e-commerce functions, who use Smaily for customer outreach and retention activities across Apotheka's Latvia-facing digital channels.
Governance for the Smaily deployment emphasizes list hygiene and consent management, with role-based access for campaign creation and segmented audience targeting. Configuration focused on standard Marketing Automation workflows, content approval gates, and centralized template management to standardize outbound messaging and reduce manual campaign assembly.
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Transportation | 1100 | $400M | Estonia | Smaily | Smaily | Marketing Automation | 2020 | n/a |
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Consumer Packaged Goods | 154 | $20M | Estonia | Smaily | Smaily | Marketing Automation | 2020 | n/a |
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Consumer Packaged Goods | 45 | $5M | Estonia | Smaily | Smaily | Marketing Automation | 2021 | n/a |
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Automotive | 10 | $1M | Latvia | Smaily | Smaily | Marketing Automation | 2021 | n/a |
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Retail | 500 | $100M | Estonia | Smaily | Smaily | Marketing Automation | 2021 | n/a |
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Showing 1 to 10 of 89 entries
Buyer Intent: Companies Evaluating Smaily
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Smaily. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Smaily for Marketing Automation include:
- Riigi Infosüsteemi Amet, a Estonia based Government organization with 200 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Riigi Infosüsteemi Amet | Government | 200 | $30M | Estonia | 2025-05-28 |
FAQ - APPS RUN THE WORLD Smaily Coverage
Smaily is a Marketing Automation solution from Smaily.
Companies worldwide use Smaily, from small firms to large enterprises across 21+ industries.
Organizations such as Pohja Eesti Regionaalhaigla, Tallinna Kaubamaja Grupp AS, Ragn-Sells, Maxima Eesti and Coop Eesti KeskUhistu are recorded users of
Smaily for Marketing Automation.
Companies using Smaily are most concentrated in Healthcare, Retail and Professional Services, with adoption spanning over 21 industries.
Companies using Smaily are most concentrated in Estonia and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Smaily across Americas, EMEA, and APAC.
Companies using Smaily range from small businesses with 0-100 employees - 44.94%, to mid-sized firms with 101-1,000 employees - 44.94%, large organizations with 1,001-10,000 employees - 10.11%, and global enterprises with 10,000+ employees - 0%.
Customers of Smaily include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Smaily customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.