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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Smartech InTrack Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bestseller India Retail 3000 $180M India Smartech Smartech InTrack Marketing Automation 2020 n/a
In 2020, Bestseller India deployed Smartech InTrack on its website to centralize on-site marketing and customer engagement. Smartech InTrack is being used as a Marketing Automation layer to instrument visitor tracking and to drive personalized engagement across the ecommerce storefront. Implementation work focused on configuring Smartech InTrack modules for behavioral tracking, customer segmentation, campaign orchestration, on-site personalization, and analytics, consistent with Marketing Automation capabilities. The deployment emphasized real time event capture from the website, tag management configuration, and rule-based orchestration to trigger targeted messaging and personalization flows. Operational ownership sits with marketing and ecommerce teams, with implementation scoped to the veromoda.in website and adjacent customer engagement workflows. Governance instituted campaign approval and segmentation policies, and operational processes were adjusted to centralize on-site campaign creation, audience definition, and measurement through Smartech InTrack, aligning the application with marketing and customer engagement functions.
Bfl Group United Arab Emirates Retail 1200 $300M United Arab Emirates Smartech Smartech InTrack Marketing Automation 2019 n/a
In 2019, Bfl Group United Arab Emirates implemented Smartech InTrack as its Marketing Automation platform on its customer-facing website. Smartech InTrack is used to capture onsite behavioral signals and to orchestrate automated campaigns and audience segmentation across owned digital channels. The deployment is centered on web-based tagging and event collection driving modules for audience segmentation, real-time personalization, automated email and SMS workflows, and lead lifecycle tracking. Operational scope is focused on Brands For Less online commerce and marketing teams in the United Arab Emirates, with governance routed through centralized marketing operations to manage segmentation rules, campaign automation, and onsite personalization configuration.
Digikala Retail 8200 $200M Iran Smartech Smartech InTrack Marketing Automation 2021 n/a
In 2021, Digikala implemented Smartech InTrack to run eCRM and Marketing Automation in Iran. The implementation focused on deploying Smartech InTrack to centralize customer segmentation, personalization, and large-scale campaign automation across the retailer's online channels. Configuration emphasized audience segmentation and dynamic personalization capabilities, including persistent customer profiles, rule-based and event-triggered workflows, and automated campaign orchestration to support lifecycle marketing. The Smartech InTrack setup was designed to support multichannel message sequencing and high-volume campaign execution while enabling marketers to assemble and activate segments for targeted outreach. Operational coverage centers on Digikala's marketing and CRM teams in Iran, with the platform used to drive campaign targeting and ongoing customer engagement. Vendor materials cite Digikala as a major Smartech InTrack customer, and the implementation start and go-live timing are described as vendor-informed estimates within a multi-year relationship. Reported outcomes include improving campaign targeting and customer engagement through enhanced segmentation and personalization enabled by Smartech InTrack. Governance and rollout followed staged campaign onboarding and eCRM workflow standardization to align marketing operations with the new platform.
EBCOM Iran Communications 150 $8M Iran Smartech Smartech InTrack Marketing Automation 2022 n/a
In 2022 EBCOM Iran implemented Smartech InTrack in a Marketing Automation capacity, the vendor lists EBCOM as a featured customer and the year is a vendor inferred go live estimate. The implementation is reported as supporting CRM and marketing automation use cases to enable targeted communications within Iran, aligning the company name EBCOM Iran, the application Smartech InTrack, and the Marketing Automation category. The Smartech InTrack deployment focuses on common Marketing Automation functional modules, including campaign management, customer segmentation and profiling, automated engagement workflows for lead nurturing, multichannel messaging and template management, and built in reporting and analytics. Configuration work emphasized segmentation rules, message templates, contact record management and automated orchestration of engagement flows, consistent with standard Marketing Automation workflows supported by Smartech InTrack. Operational scope centers on marketing and sales functions across EBCOM Iran with implementation activities oriented to centralized account and campaign governance. Governance measures reported or implied by the vendor association include campaign approval controls and consent oriented contact management to support targeted communications in the regional market. The vendor listing is the primary source for the customer association and the 2022 placement is presented as a vendor inferred estimate.
Fidibo Media 100 $12M Iran Smartech Smartech InTrack Marketing Automation 2024 n/a
In 2024, Fidibo implemented Smartech InTrack to support marketing automation and personalized customer engagement across its mobile app and website in Iran. The Smartech InTrack deployment targeted campaign orchestration and messaging, and the vendor product page includes a Fidibo testimonial which records timing that points to a 2024 go live. The implementation emphasized Marketing Automation capabilities including audience segmentation, automated campaign workflows, event triggered messaging, real time personalization, and campaign analytics. Configuration work focused on multichannel message templates and behavioral segmentation tied to app and web signals to enable targeted promotional and retention campaigns. The Smartech InTrack setup centralized campaign orchestration logic and instrumented reporting for iterative campaign adjustments. Operational coverage spans Fidibo's digital channels in Iran, using in-app and website engagement events to feed the Marketing Automation orchestration layer. Integrations concentrated on ingesting app and site event streams and enriching user profiles to support personalized messaging and dynamic audience definitions. The deployment routed message delivery and orchestration through Smartech InTrack while leaving downstream channel rendering to Fidibo's existing web and app delivery stacks. Governance introduced centralized campaign approval and orchestration controls to coordinate marketing, product, and customer success execution. The stated outcome from the implementation was improved campaign orchestration and messaging and enhanced personalized customer engagement across Fidibo's app and web channels.
Retail 600 $26M India Smartech Smartech InTrack Marketing Automation 2023 n/a
Consumer Packaged Goods 35 $5M India Smartech Smartech InTrack Marketing Automation 2021 n/a
Retail 700 $50M Nigeria Smartech Smartech InTrack Marketing Automation 2025 n/a
Consumer Packaged Goods 125 $20M Malaysia Smartech Smartech InTrack Marketing Automation 2018 n/a
Education 150 $10M India Smartech Smartech InTrack Marketing Automation 2023 n/a
Showing 1 to 10 of 20 entries

Buyer Intent: Companies Evaluating Smartech InTrack

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FAQ - APPS RUN THE WORLD Smartech InTrack Coverage

Smartech InTrack is a Marketing Automation solution from Smartech.

Companies worldwide use Smartech InTrack, from small firms to large enterprises across 21+ industries.

Organizations such as Life Pharmacy, Vietjet Air Thailand, Bfl Group United Arab Emirates, Saint-Gobain Gyproc India and Digikala are recorded users of Smartech InTrack for Marketing Automation.

Companies using Smartech InTrack are most concentrated in Retail, Transportation and Manufacturing, with adoption spanning over 21 industries.

Companies using Smartech InTrack are most concentrated in United Arab Emirates, Thailand and India, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Smartech InTrack across Americas, EMEA, and APAC.

Companies using Smartech InTrack range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 30%, and global enterprises with 10,000+ employees - 0%.

Customers of Smartech InTrack include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Smartech InTrack customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.