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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

List of SmartMessage Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bilim Kahramanlari Dernegi Non Profit 100 $25M Turkey SmartMessage SmartMessage Platform Marketing Automation 2019 n/a
In 2019, Bilim Kahramanlari Dernegi engaged SmartMessage to deploy the SmartMessage Platform for Marketing Automation to centralize volunteer, supporter and public awareness messaging in Turkey. The engagement positions the SmartMessage Platform as the primary Marketing Automation application supporting the NGO's marketing and communications function, with a mix of pro‑bono and paid support from SmartMessage since 2019. The implementation focuses on campaign orchestration and audience segmentation to manage outreach to volunteers, donors and the general public, using template-driven message creation, scheduled multiwave delivery and built-in reporting typical of Marketing Automation solutions. Configuration emphasized segmented recipient lists and automated messaging workflows to support recurring program communications and public awareness campaigns, while keeping configurations aligned with nonprofit outreach cycles. Operational coverage spans the communications and program teams within Bilim Kahramanlari Dernegi across Turkey, with the partnership scoped around marketing and communications process areas to increase campaign reach and program impact. Governance has been collaborative, with SmartMessage providing both pro‑bono and paid services to iterate messaging workflows and campaign processes, and the arrangement is framed as an ongoing communication support partnership rather than a point implementation.
Borusan Cat Kazakhstan Distribution 230 $81M Kazakhstan SmartMessage SmartMessage Platform Marketing Automation 2021 n/a
In 2021 Borusan Cat Kazakhstan onboarded the SmartMessage Platform as its Marketing Automation solution to extend omnichannel customer communications across its Kazakhstan operations and Central Asia footprint. The engagement marked SmartMessage's international expansion into Borusan Cat's distribution network and established the SmartMessage Platform as the core marketing automation layer for regional customer engagement. The SmartMessage Platform implementation focused on campaign orchestration and audience management, reflecting Campaign Manager and Audience Manager module usage to enable segmentation, automated campaign workflows, scheduling, and multi-channel message templates. Configuration work centered on building reusable automation workflows, audience segments tied to customer attributes, and campaign lifecycle controls to support marketing and customer service communications. Operational coverage targeted Borusan Cat Kazakhstan's marketing, sales enablement, and customer support functions, with the SmartMessage Platform orchestrating email, SMS, and other omnichannel touchpoints for the region. The deployment emphasized centralized campaign governance, role based access controls, and approval workflows to manage message compliance and campaign cadence across Central Asia operations. Governance and process changes included establishing campaign approval gates, standardized audience hygiene practices, and operational handoffs between marketing and customer service teams using the SmartMessage Platform. The implementation narrative positions SmartMessage Platform Marketing Automation as the enterprise marketing orchestration backbone for Borusan Cat Kazakhstan's regional customer engagement strategy.
Khan Bank Banking and Financial Services 1000 $250M Mongolia SmartMessage SmartMessage Platform Marketing Automation 2020 n/a
In 2020, Khan Bank deployed the SmartMessage Platform to support omnichannel marketing and customer communications. The SmartMessage Platform is a Marketing Automation solution implemented in the bank's banking and CRM area in Mongolia to scale customer engagement and marketing communications. Implementation emphasized configurable campaign orchestration, template management, and delivery channel controls to support both scheduled campaigns and triggered communications. Based on SmartMessage platform capabilities, channel usage is inferred to include SMS, email, and OTP messaging, with automation for segmentation, scheduling, and delivery orchestration. Operational integration focused on the bank's CRM and customer data stores to align contact profiles, consent signals, and messaging preferences across channels, and the deployment supported marketing and customer engagement functions across Khan Bank's Mongolian operations. Governance and rollout practices aligned around message approval workflows and communications compliance to control campaign publication and transactional messaging.
Banking and Financial Services 20329 $6.9B Turkey SmartMessage SmartMessage Platform Marketing Automation 2019 n/a
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FAQ - APPS RUN THE WORLD SmartMessage Platform Coverage

SmartMessage Platform is a Marketing Automation solution from SmartMessage.

Companies worldwide use SmartMessage Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Turkish is Bank, Khan Bank, Borusan Cat Kazakhstan and Bilim Kahramanlari Dernegi are recorded users of SmartMessage Platform for Marketing Automation.

Companies using SmartMessage Platform are most concentrated in Banking and Financial Services, Distribution and Non Profit, with adoption spanning over 21 industries.

Companies using SmartMessage Platform are most concentrated in Turkey, Mongolia and Kazakhstan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SmartMessage Platform across Americas, EMEA, and APAC.

Companies using SmartMessage Platform range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 25%.

Customers of SmartMessage Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SmartMessage Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.