List of Smeetz Customers
Renens, 1020,
Switzerland
Since 2010, our global team of researchers has been studying Smeetz customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Smeetz for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Smeetz for Sales Automation include: Styrassic Park, a Austria based Leisure and Hospitality organisation with 650 employees and revenues of $163.0 million, Lichthalle MAAG, a Switzerland based Leisure and Hospitality organisation with 180 employees and revenues of $45.0 million, Museum of Illusions, a Croatia based Leisure and Hospitality organisation with 92 employees and revenues of $23.0 million, Grimmland France, a France based Leisure and Hospitality organisation with 30 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Smeetz, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Smeetz customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Grimmland France | Leisure and Hospitality | 30 | $2M | France | Smeetz | Smeetz | Sales Automation | 2024 | n/a |
In 2024 Grimmland France implemented Smeetz on its website as a Sales Automation application. The Smeetz deployment centralizes online booking and ticket sales workflows for Grimmland France by embedding booking widgets and checkout flows directly into the public site, and it captures customer contact data for follow up. The implementation is scoped for a 30 person leisure and hospitality operator and targets guest reservations and inbound customer acquisition on the French site.
Smeetz is configured to manage functional modules common to Sales Automation, including embedded booking widgets, order management, automated confirmation emails, and basic sales reporting, with the full application name Smeetz used across admin and customer touchpoints. Integrations are limited to website embedding and front end checkout flows on the corporate site, and operational ownership is split between front desk operations and marketing for content, pricing, and fulfillment updates. Governance centers on in-application configuration of offerings, pricing rules, and fulfillment logic, with ongoing configuration and content edits managed through the Smeetz web admin console.
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Lichthalle MAAG | Leisure and Hospitality | 180 | $45M | Switzerland | Smeetz | Smeetz | Sales Automation | 2025 | n/a |
In 2025, Lichthalle MAAG implemented Smeetz to centralize ticketing and commercial workflows. Smeetz was deployed as the venue's Sales Automation platform to streamline event setup, improve online and kiosk sales channels, and enable Flex rebooking for customer-facing ticket options at the Lichthalle MAAG in Zurich, Switzerland.
The implementation configured Smeetz modules for dynamic pricing, self-service kiosk sales, and an AI booking and chatbot interface, aligning event inventory, pricing rules, and Flex add-on controls within a single ticketing catalog. Configuration emphasized event templates and automated setup flows to reduce manual preparation for recurring and one-off events, with category-aligned automation for checkout orchestration and add-on merchandising.
Operational integration focused on unifying the online storefront, on-site kiosk transactions, and box office workflows so sales and operations teams share a single commerce record. The deployment spanned box office and events operations teams, and updated front-end purchase flows to surface Flex rebooking options and dynamic price tiers without bespoke middleware, using the Smeetz platform as the centralized commerce engine.
Governance and rollout followed a phased approach across channels, with process changes to booking, rebooking, and pricing approvals to operationalize Flex policies and dynamic price controls. The vendor case study reports measurable time savings per event in setup and additional revenue from Flex add-ons, outcomes that were captured as part of the Smeetz Sales Automation deployment at Lichthalle MAAG.
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Museum of Illusions | Leisure and Hospitality | 92 | $23M | Croatia | Smeetz | Smeetz | Sales Automation | 2025 | n/a |
In 2025, Museum of Illusions implemented Smeetz to power Museum of Illusions Malta at Mercury Towers for online ticketing, OTA channel management and guest communications. The deployment uses Smeetz as the Sales Automation application to manage direct sales, channel sales and customer messaging for the brand's first Malta location.
Smeetz was configured to activate channel manager functionality alongside gift-card and booking features, supporting inventory control, timed-entry ticketing and automated guest communication workflows. The configuration centralized booking configuration and gift-card fulfillment within the Smeetz platform while exposing booking availability to external channels through the channel manager.
Operational coverage is focused on the Malta venue, where Smeetz supports front-of-house ticketing, ticket sales operations and guest engagement teams. The implementation increased venue autonomy over OTA integrations by enabling local operations to control channel connections and booking rules through the Smeetz interface.
Governance shifted ownership of OTA connection management and gift-card configuration to venue-level teams, with Smeetz serving as the operational system for booking and guest communications. The rollout delivered improved booking and guest engagement for the Malta location, reflecting the platform capabilities of Smeetz within the Sales Automation category.
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Leisure and Hospitality | 650 | $163M | Austria | Smeetz | Smeetz | Sales Automation | 2023 | n/a |
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