List of Social Media Listening & Monitoring Customers
Panaji, 403001,
India
Since 2010, our global team of researchers has been studying Social Media Listening & Monitoring customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Social Media Listening & Monitoring for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Social Media Listening & Monitoring for Social Media Management include: ICICI Prudential Life Insurance, a India based Insurance organisation with 19975 employees and revenues of $8.26 billion, Godrej & Boyce, a India based Manufacturing organisation with 14000 employees and revenues of $1.55 billion, Marico, a India based Consumer Packaged Goods organisation with 1772 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using Social Media Listening & Monitoring, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Social Media Listening & Monitoring customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Godrej & Boyce | Manufacturing | 14000 | $1.6B | India | Germinait Solutions | Social Media Listening & Monitoring | Social Media Management | 2014 | n/a |
In 2014, Godrej & Boyce deployed Germin8's Social Media Listening & Monitoring solution to support online reputation management and corporate communications in India. The Social Media Listening & Monitoring implementation is classified under Social Media Management and focused on continuous social intelligence use cases including brand mention detection, sentiment tracking, and emerging issue identification across public social channels. The deployment emphasized configurable dashboards, real-time alerting, and analyst workspaces to surface priority events for communications stakeholders.
Functional modules implemented included social listening and online reputation monitoring, with category-aligned capabilities such as sentiment analysis, trend detection, Boolean keyword monitoring, and scheduled reporting configured for India-specific sources. Operational scope covered corporate communications and public affairs teams, with monitoring outputs fed into existing communications workflows and escalation processes for issue triage and response. This account is grounded in Germin8 press materials that list Godrej among clients and describe these product capabilities.
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ICICI Prudential Life Insurance | Insurance | 19975 | $8.3B | India | Germinait Solutions | Social Media Listening & Monitoring | Social Media Management | 2014 | n/a |
In 2014, ICICI Prudential Life Insurance implemented the Social Media Listening & Monitoring application from Germin8 as part of its Social Media Management tooling. The Social Media Listening & Monitoring deployment was used to monitor customer conversations and support marketing and customer-care teams in India.
Implementation centered on social listening and monitoring capabilities, including real-time mention tracking, sentiment monitoring, and CRM-focused alerting to surface customer issues to relevant teams. Germin8's platform was configured to provide dashboards and reporting for marketing and customer-care workflows, aligning social signal capture with operational response processes.
Operational coverage targeted marketing and customer-care functions across ICICI Prudential in India, with role-based access and workflow routing to ensure social signals reached campaign managers and service operations. Governance emphasized structured alerting and handoff into existing customer-care workflows to enable timely response to customer conversations on social channels.
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Marico | Consumer Packaged Goods | 1772 | $1.2B | India | Germinait Solutions | Social Media Listening & Monitoring | Social Media Management | 2014 | n/a |
In 2014, Marico engaged Germin8 to deploy Social Media Listening & Monitoring in the Social Media Management category to support marketing and campaign analytics for its consumer products in India. The program targeted continuous monitoring of brand sentiment, measurement of campaign performance and identification of brand advocates across the Indian market.
The Social Media Listening & Monitoring implementation used core social listening capabilities, sentiment analysis, campaign analytics and advocate identification modules, with consolidated dashboards and role based reporting configured for marketing and brand teams. Data tagging and automated alerting workflows were used to surface campaign signals and reputational issues to campaign managers and digital marketing stakeholders.
Operational coverage centered on Marico marketing, brand and digital teams in India, where the Social Media Listening & Monitoring capability was embedded into campaign planning and measurement workflows. Governance and rollout emphasized centralized monitoring, access controls and a regular reporting cadence to align campaign analytics with marketing decision making.
Marico used the Social Media Listening & Monitoring deployment within Social Media Management to track brand sentiment, assess campaign performance and build brand advocates, aligning actionable social intelligence with its consumer products marketing function in India.
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