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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of SocialSpark Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Carbonite, Inc. Professional Services 330 $60M United States IZEA Worldwide SocialSpark Campaign Management 2009 n/a
In 2009, Carbonite, Inc. had offers syndicated through IZEA Worldwide's SocialSpark network in the United States, recorded as activity in the Campaign Management category. Media reporting identified the distribution as occurring via affiliate channels and tied to performance and CPC campaign workflows, positioning SocialSpark as the third party used to amplify paid posting activity. The implementation signal centers on affiliate-driven offer syndication and performance marketing controls, consistent with Campaign Management capabilities such as offer distribution, CPC tracking, and publisher channel oversight. Reported activity involved pay per post tactics surfaced in publisher content, indicating use of affiliate publisher networks and content amplification routines rather than direct owned-channel publishing. Governance action was taken by Carbonite's marketing team, which reported cutting off the affiliate that was using pay per post tactics, and the activity was quickly removed after discovery. The case documents a rapid operational response to an external affiliate channel issue within SocialSpark based Campaign Management workflows, reflecting an incident-driven enforcement of marketing channel controls.
Farrah Gray Media 10 $1M United States IZEA Worldwide SocialSpark Campaign Management 2014 n/a
In 2014, Farrah Gray implemented SocialSpark as a Campaign Management application to run social campaigns directly on the company website. SocialSpark is embedded on https://www.farrahgray.com and is used to publish sponsored content, coordinate influencer placements, and orchestrate content distribution across social channels. The deployment reflects a lightweight web-hosted implementation suited to a small media firm. The implementation concentrates on campaign creation, content scheduling, influencer coordination, and basic campaign reporting and monitoring, functional capabilities aligned with Campaign Management workflows. Operational ownership sits with editorial and marketing activities where a compact team manages campaign configuration, creative approvals, and execution. Governance emphasizes editorial control and campaign workflow handoffs rather than complex enterprise IT orchestration.
Mommy Enterprises Media 10 $1M United States IZEA Worldwide SocialSpark Campaign Management 2012 n/a
In 2012, Mommy Enterprises implemented SocialSpark on their website. The deployment used SocialSpark as a Campaign Management application to orchestrate influencer-driven campaigns and content amplification for the company website and associated media properties. Implementation was scoped to support marketing and content monetization business functions within the small media team. SocialSpark was configured to manage campaign creation, influencer outreach, content publishing workflows, and campaign tracking consistent with Campaign Management functionality. Configuration included campaign briefs, editorial approval steps, content scheduling and the placement of promotional content within site pages, leveraging SocialSpark’s publisher and advertiser workflow capabilities. The company used SocialSpark to centralize campaign artifacts and to standardize basic tracking tags for attribution across published posts. Operational coverage focused on the marketing and editorial teams, with governance structured around content approval and synchronized publishing schedules. The integration was web-facing, embedding SocialSpark-managed influencer posts and campaign units directly into Mommy Enterprises’ website content. The implementation emphasized lightweight governance and site-level campaign orchestration appropriate for a 10-person media organization.
Priceline Professional Services 1930 $820M United States IZEA Worldwide SocialSpark Campaign Management 2009 n/a
In 2009 Priceline appeared in press coverage as one of several well known brands whose offers were being run through IZEA Worldwide's SocialSpark. The SocialSpark implementation used affiliate networks to execute CPC and CPA promotions in the United States, aligning with Campaign Management functions for sponsored placement orchestration and performance tracking. Public reporting indicates the activity was affiliate driven, with sponsored placements distributed through network partners and instrumented for cost per click and cost per action billing. This pattern highlights typical Campaign Management capabilities such as campaign orchestration, sponsored content distribution, tracking and reporting, and the need for disclosure and content labelling workflows when managing external publisher and affiliate channels. Reporting also states that the affiliate driven sponsored placements linked to Priceline were quickly removed after brands investigated, indicating an ad hoc governance intervention in response to media scrutiny. The signal underscores operational dependencies on affiliate network controls, publisher vetting, and campaign oversight when vendors operate sponsored placement programs through third party partners.
StubHub Professional Services 1500 $650M United States IZEA Worldwide SocialSpark Campaign Management 2009 n/a
In 2009 StubHub ran placements on IZEA Worldwide's SocialSpark, a Campaign Management application, as part of online marketing and affiliate activity in the United States. Campaign placements for StubHub appeared on the SocialSpark publisher network and were surfaced through Commission Junction affiliates, indicating use of sponsored content distribution and affiliate tracking workflows common to Campaign Management systems. These placements were reported as unintended by brands and were subsequently taken down once discovered. Operationally the implementation affected marketing and affiliate channels within the United States, aligning social sponsorship workflows with third party affiliate feeds rather than internal brand-managed content channels. Governance response centered on content takedown and affiliate network coordination, highlighting a gap between programmatic placement controls and brand oversight in the Campaign Management lifecycle. The record shows integration with Commission Junction as the distribution conduit and a reactive removal process once unintended placements were identified.
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FAQ - APPS RUN THE WORLD SocialSpark Coverage

SocialSpark is a Campaign Management solution from IZEA Worldwide.

Companies worldwide use SocialSpark, from small firms to large enterprises across 21+ industries.

Organizations such as Priceline, StubHub, Carbonite, Inc., Mommy Enterprises and Farrah Gray are recorded users of SocialSpark for Campaign Management.

Companies using SocialSpark are most concentrated in Professional Services and Media, with adoption spanning over 21 industries.

Companies using SocialSpark are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SocialSpark across Americas, EMEA, and APAC.

Companies using SocialSpark range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 0%.

Customers of SocialSpark include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SocialSpark customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Campaign Management.