List of Sprinklr Modern Research Customers
New York, 10001, NY,
United States
Since 2010, our global team of researchers has been studying Sprinklr Modern Research customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sprinklr Modern Research for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sprinklr Modern Research for Customer Experience include: McDonald’s, a United States based Leisure and Hospitality organisation with 150000 employees and revenues of $25.92 billion, Chick-fil-A, a United States based Leisure and Hospitality organisation with 35574 employees and revenues of $7.89 billion, TSB Bank, a United Kingdom based Banking and Financial Services organisation with 5592 employees and revenues of $1.38 billion, Drybar, a United States based Retail organisation with 1500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Sprinklr Modern Research, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sprinklr Modern Research customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Chick-fil-A | Leisure and Hospitality | 35574 | $7.9B | United States | Sprinklr | Sprinklr Modern Research | Customer Experience | 2018 | n/a |
In 2018 Chick-fil-A deployed Sprinklr Modern Research, using the Sprinklr Modern Research application to centralize customer and market research capabilities within its Customer Experience tooling. The implementation positioned Sprinklr Modern Research as a centralized research workspace for social and survey analysis, aligning research outputs to marketing and customer experience business functions.
The implementation scope emphasized functional modules common to Customer Experience platforms, including social listening and signal capture, text analytics and AI-assisted insight extraction, survey orchestration and response aggregation, and unified dashboarding and reporting. Configuration work focused on taxonomy management, data labeling, and role-based access controls to support repeatable research workflows and insight handoff to operational teams.
Operational coverage targeted Chick-fil-A research, marketing, and customer experience teams, consolidating disparate social and survey sources into a single repository for cross-functional analysis. The deployment followed an enterprise SaaS architecture pattern with a centralized workspace model for governed insight production, enabling consistent attribution of insights to business functions without naming specific integrations.
Governance and process changes centered on standardized research taxonomies, review and approval workflows for published insights, and permissioned access to dashboards and datasets. These governance controls were implemented to formalize insight stewardship across research and CX teams and to support ongoing operational use of Sprinklr Modern Research within Chick-fil-A’s Customer Experience practice.
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Drybar | Retail | 1500 | $100M | United States | Sprinklr | Sprinklr Modern Research | Customer Experience | 2020 | n/a |
In 2020 Drybar implemented Sprinklr Modern Research to centralize Customer Experience research across its United States retail operations. The deployment addressed the needs of marketing, store operations, and product teams within the 1,500-employee retail organization, aligning research outputs with merchandising, promotional planning, and customer engagement workflows.
The implementation leveraged Sprinklr Modern Research capabilities including social listening and unstructured data mining, thematic clustering and sentiment analysis, and AI-assisted insight extraction to produce dashboards and reusable research artifacts. Configuration work emphasized taxonomy design, topic tagging, dashboard templates for thematic tracking, and scheduled reporting to business stakeholders.
The solution was provisioned as a cloud SaaS research platform and was positioned as the single source of consumer signal for customer-facing teams. Operational coverage included retail stores and centralized marketing functions, with research outputs consumed by store operations, marketing campaign planners, and product managers.
Governance focused on standardized tagging, role-based access, and a staged rollout with training for cross-functional users to embed research into existing decision workflows. The narrative centers on Drybar Sprinklr Modern Research Customer Experience implementations that formalized insight workflows and centralized consumer signal management for retail business functions.
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McDonald’s | Leisure and Hospitality | 150000 | $25.9B | United States | Sprinklr | Sprinklr Modern Research | Customer Experience | 2018 | n/a |
In 2018 McDonalds deployed Sprinklr Modern Research to support Customer Experience initiatives, establishing a structured platform for social listening and research across brand conversations. The implementation focused on long‑range digital conversation analysis to inform consumer insights and social engagement rather than point solutions for advertising or CRM.
Sprinklr Modern Research was configured with core modules for listening, publishing, and visual media analysis. McDonalds used Sprinklr’s listening capabilities to comb through thousands of customers’ digital conversations dating back to 2008, Sprinklr’s publishing capabilities to support the All Day Breakfast launch and to engage individuals who mentioned All Day Breakfast historically, and Sprinklr Visual Insights to analyze and aggregate photographic mentions that would otherwise be difficult to track.
Operational coverage centered on marketing, consumer insights, and social engagement teams, with archival data ingestion enabling trend analysis across a decade of mentions. The implementation supported campaign orchestration workflows and continuous social monitoring, positioning research outputs for direct handoff to publishing and community response processes.
Governance emphasized research-driven campaign decisioning and social engagement workflow controls, including rules for identifying and responding to relevant mentions and processes for surfacing visual media insights to product and marketing stakeholders. Sprinklr Modern Research provided a unified Customer Experience research layer that linked historical social evidence to active publishing and engagement workflows.
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Banking and Financial Services | 5592 | $1.4B | United Kingdom | Sprinklr | Sprinklr Modern Research | Customer Experience | 2021 | n/a |
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Buyer Intent: Companies Evaluating Sprinklr Modern Research
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