List of Streetbees SBX Customers
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Since 2010, our global team of researchers has been studying Streetbees SBX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Streetbees SBX for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Streetbees SBX for Customer Analytics include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, Mars, a United States based Consumer Packaged Goods organisation with 135000 employees and revenues of $47.00 billion and many others.
Contact us if you need a completed and verified list of companies using Streetbees SBX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Streetbees SBX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mars | Consumer Packaged Goods | 135000 | $47.0B | United States | Streetbees | Streetbees SBX | Customer Analytics | 2019 | n/a |
In 2019 Mars Petcare deployed Streetbees SBX to build PEGGY, an ongoing observational platform that captured pet-owner moments to inform product development and marketing. The engagement used Streetbees SBX within the Customer Analytics category as an insights and innovation use case for petcare and consumer products, launching in spring 2019 across the United Kingdom and Germany and gathering approximately 13,500 in-the-moment observations.
Streetbees SBX was configured to support continuous in-the-moment data capture and community-led reporting, with inferred module usage of SBX Community to manage contributors and curate observational submissions. The implementation emphasized behavioral signal capture, tagging and cohort segmentation, and synthesis of qualitative and quantitative findings to surface category and packaging insights, consistent with Customer Analytics functional workflows.
Operational coverage focused on the UK region with active collection in Germany, and business functions engaged included product development and marketing within Mars Petcare. Governance centered on an ongoing observational platform model, with sustained panel management and content moderation to support iterative insight delivery, and findings from the PEGGY platform directly informed category strategy, packaging decisions and product strategy.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Streetbees | Streetbees SBX | Customer Analytics | 2017 | n/a |
In 2017, PepsiCo implemented Streetbees SBX as a Customer Analytics solution to run fast conversational research across its beverage category and product innovation programs. Streetbees SBX supported a global marketing and insights use case, enabling PepsiCo’s marketing, insights, and product development teams to collect rapid qual+quant signals across multiple markets to inform concept testing and market positioning.
PepsiCo’s deployment incorporated the SBX Product Development module inferred from vendor case examples, using conversational research workflows to capture open-text consumer experience, structured micro-surveys, and behavior-in-context reporting. The implementation emphasized rapid data collection and synthesis, producing combined qualitative and quantitative evidence to feed concept iteration, positioning hypothesis testing, and early-stage product decisioning.
Operationally the Streetbees SBX rollout targeted global beverage markets and was embedded into concept testing and product development workflows, with governance focused on cross-functional consumption by marketing, insights, and product teams. The engagement delivered rapid qual+quant insights to inform concept testing and market positioning, aligning Streetbees SBX as a Customer Analytics layer within PepsiCo’s innovation and go-to-market processes.
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Streetbees | Streetbees SBX | Customer Analytics | 2017 | n/a |
In 2017, Unilever implemented Streetbees SBX as a Customer Analytics platform to deliver rapid qualitative and quantitative consumer research supporting innovation, marketing, and category strategy across multiple markets. Streetbees SBX was adopted to provide consumer and brand insights that accelerate product and communications decisions and to serve as a centralized source of research for market teams.
The deployment emphasized the SBX for Innovation module functionality, combining short form qualitative journaling and structured quantitative polling to support product concept testing and campaign creative evaluation. Implementation scope covered marketing, innovation, and category management functions across multiple markets, with configuration oriented to market level insight collection and centralized analytics consumption. Governance focused on aligning research inputs to product and communications roadmaps and embedding Customer Analytics outputs into innovation and marketing planning cycles. Streetbees SBX functioned as the operational Customer Analytics layer for iterative consumer research, instrumenting continuous feedback loops rather than a single study model.
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