List of Talon Ada DPM Customers
London, W1D 5EU,
United Kingdom
Since 2010, our global team of researchers has been studying Talon Ada DPM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Talon Ada DPM for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Talon Ada DPM for Data Management Platform include: McDonald's (UK), a United Kingdom based Leisure and Hospitality organisation with 120000 employees and revenues of $5.00 billion, Google UK Ltd., a United Kingdom based Professional Services organisation with 6400 employees and revenues of $2.37 billion, PepsiCo International UK, a United Kingdom based Consumer Packaged Goods organisation with 2435 employees and revenues of $650.0 million and many others.
Contact us if you need a completed and verified list of companies using Talon Ada DPM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Google UK Ltd. | Professional Services | 6400 | $2.4B | United Kingdom | Talon Outdoor | Talon Ada DPM | Data Management Platform | 2019 | n/a |
In 2019, Google UK Ltd. deployed Talon Ada DPM as a Data Management Platform to support out-of-home audience insights and measurement across the United Kingdom. Talon states Google as a recurring Ada user, with the application embedded into marketing and advertising planning and performance evaluation workflows for UK OOH campaigns.
Implementation emphasized use of Ada-derived audience and footfall data to inform schedule optimization and visitation measurement. Talon Ada DPM was applied for audience segmentation and footfall analytics, feeding planning decisions and enabling campaign-level measurement of visit outcomes and consideration lifts versus standard OOH approaches.
Operational coverage focused on Google UK Ltd. marketing and advertising teams managing OOH inventory and campaign performance in the United Kingdom. The deployment supported ongoing campaign optimization cycles, with Ada outputs consumed by planning and measurement functions to refine OOH schedules and evaluate visitation outcomes.
Talon Ada DPM is cited as a recurring data source in Google UK Ltd. OOH activity, with Ada-driven projects reported to show higher consideration versus standard OOH, and with data used continuously to adjust scheduling and measurement practices.
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McDonald's (UK) | Leisure and Hospitality | 120000 | $5.0B | United Kingdom | Talon Outdoor | Talon Ada DPM | Data Management Platform | 2018 | n/a |
In 2018 McDonald's (UK) deployed Talon Ada DPM, a Data Management Platform, to measure footfall and audience behaviour for out of home advertising campaigns across the United Kingdom. The deployment targeted marketing and advertising measurement use cases, instrumenting OOH creative and schedules to capture visitation and audience response signals tied to specific media flights.
Talon Ada DPM was used to deliver audience measurement, footfall analytics and visitation attribution, and to optimise campaign schedules based on measured visitation outcomes. Implementation work emphasized campaign-level instrumentation and data layering to link outdoor media placements to store visit behaviour, enabling the marketing organization to treat OOH as an accountable channel within media planning workflows.
Operational governance centred on marketing and media planning teams in the United Kingdom, with processes adjusted to incorporate Ada-derived visitation metrics into campaign optimisation cycles. Outcomes reported by Talon include quantifiable ROI for Ada-enabled campaigns, with a cited Ada project showing a 53% uplift in consideration versus standard OOH, and McDonald's used Talon Ada DPM to optimise schedules and measure visitation outcomes for its activity.
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PepsiCo International UK | Consumer Packaged Goods | 2435 | $650M | United Kingdom | Talon Outdoor | Talon Ada DPM | Data Management Platform | 2019 | n/a |
In 2019 PepsiCo International UK is associated with Talon Outdoor's Talon Ada DPM as a Data Management Platform based on Talon published client references. Talon lists PepsiCo among its marquee clients and Talon states that Ada powers audience-first planning for its biggest clients, therefore Ada usage for PepsiCo is inferred from those vendor statements rather than explicitly documented in the cited sources.
The inferred implementation aligns with Out of Home campaign workflows in the United Kingdom, including large public-space takeovers focused on marketing and audience reach, where a Data Management Platform like Talon Ada DPM would commonly provide audience segmentation, location and context based audience modeling, programmatic planning inputs, and campaign tagging for measurement. Talon Ada DPM is described by the vendor as supporting audience-first planning, which implies configuration of audience segments, mapping of OOH inventory to audience targets, and orchestration of planning data into media buy decisions.
Operational scope for the inferred deployment is PepsiCo International UK marketing and advertising activities for OOH campaigns, with marketing and media planning teams consuming audience models and planning outputs from Talon Ada DPM. Governance and workflow implications are inferred to include centralized audience definitions, handoffs between media planning and outdoor operations, and structured measurement reporting, while specific technical integrations and deployment topology for PepsiCo are not explicitly documented in the source.
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