List of Tealium EventStream Customers
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Since 2010, our global team of researchers has been studying Tealium EventStream customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tealium EventStream for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tealium EventStream for Event Management include: USAA (United Services Automobile Association), a United States based Insurance organisation with 38000 employees and revenues of $48.60 billion, TUI Germany, a Germany based Leisure and Hospitality organisation with 66845 employees and revenues of $25.02 billion, Cambia Health, a United States based Healthcare organisation with 4600 employees and revenues of $1.90 billion, Kindred, a Malta based Leisure and Hospitality organisation with 2086 employees and revenues of $1.56 billion and many others.
Contact us if you need a completed and verified list of companies using Tealium EventStream, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tealium EventStream customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cambia Health | Healthcare | 4600 | $1.9B | United States | Tealium | Tealium EventStream | Event Management | 2019 | n/a |
In 2019, Cambia Health implemented Tealium EventStream in a Tealium Private Cloud to centralize and secure clickstream and customer data across its family of healthcare brands. Tealium EventStream, deployed as an Event Management solution, was configured to enable HIPAA compliant data handling and to prevent PHI leakage, supporting marketing and analytics processes in the United States.
The deployment emphasized centralized event ingestion and streaming, including real time event collection, normalization, and policy based routing to downstream analytics and marketing endpoints. Configuration work focused on security controls and enforcement points within Tealium EventStream to keep sensitive data from leaving controlled environments and to create a corporation wide data foundation for unified analyst access.
Operational governance centered on data handling policies and compliance controls enforced at the EventStream layer, aligning security, marketing, and analytics workflows across Cambia Health brands. The Tealium Private Cloud architecture provided a controlled processing boundary, and the program delivered an enterprise data foundation that improved analyst productivity and strengthened data security.
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Kindred | Leisure and Hospitality | 2086 | $1.6B | Malta | Tealium | Tealium EventStream | Event Management | 2022 | n/a |
In 2022, Kindred implemented Tealium EventStream to centralize event capture and routing across its marketing and analytics stack. Tealium EventStream was deployed alongside Tealium iQ and positioned as the organizations Event Management platform for standardized event ingestion and distribution.
The implementation configured Tealium EventStream for structured event collection, enrichment, and forwarding, with an emphasis on a consistent data layer and event taxonomy. Configuration work included event mapping and normalization to support server-side forwarding and real-time rule processing, and the solution was used to instrument Adobe Analytics, Google Analytics, and GA4 along with a range of marketing pixels.
Integrations implemented explicitly included Adobe Analytics, GA, GA4, and marketing pixels, with Tealium iQ providing client-side tag governance and Tealium EventStream handling event orchestration. Operational ownership resided with Kindreds London-based digital marketing technology function, supporting analytics and acquisition workflows across the companys marketing teams.
Governance focused on tracking plan enforcement, standardized event schema, and a staging to production rollout pattern to validate event mappings before live forwarding. The project emphasized cross-functional coordination between digital marketing and analytics to maintain event quality and consistent downstream data for analytics and advertising consumers.
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TUI Germany | Leisure and Hospitality | 66845 | $25.0B | Germany | Tealium | Tealium EventStream | Event Management | 2020 | n/a |
In 2020, TUI Germany implemented Tealium EventStream as an Event Management solution to centralize event capture for marketing and advertising measurement across the TUI Group in Germany. The deployment prioritized server side event handling and a shift to first party tracking to improve attribution and ad performance.
Tealium EventStream was configured for server side delivery and routing of marketing events, leveraging event collection and tag orchestration capabilities to forward events to Meta via the Meta Conversion API CAPI. Configuration work focused on event schema standardization, consent aware filtering, and server side event enrichment to preserve signal fidelity that is often lost in client side flows.
Integration explicitly included the Meta Conversion API CAPI for server side delivery to Meta advertising endpoints, aligning event payloads and identifiers to support social ad measurement. Operational coverage targeted marketing and advertising functions within TUI Group Germany, unifying event streams used for campaign optimization across digital channels.
Governance changes emphasized first party data capture policies and centralized routing rules, rolled out as a marketing technical initiative across German teams. The implementation produced measurable outcomes for the program, including a 6% reduction in cost per booking, a 29% uplift in social conversion rate, and an 18% increase in return on ad spend.
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Insurance | 38000 | $48.6B | United States | Tealium | Tealium EventStream | Event Management | 2021 | Accenture |
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