List of TechSmith Snagit Customers
TechSmith
2405 Woodlake Drive,
Okemos, 48864, MI,
United States
Okemos, 48864, MI,
United States
1 517-879-5929
Professional Services
300
$53M
Since 2010, our global team of researchers has been studying TechSmith Snagit customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TechSmith Snagit for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TechSmith Snagit for Content Management include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, Virgin Media, a United Kingdom based Communications organisation with 15700 employees and revenues of $13.87 billion, Cochlear, a Australia based Life Sciences organisation with 5500 employees and revenues of $1.64 billion, University of Canberra, a Australia based Education organisation with 1598 employees and revenues of $221.0 million and many others.
Contact us if you need a completed and verified list of companies using TechSmith Snagit, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TechSmith Snagit customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Apple | Manufacturing | 166000 | $416.2B | United States | TechSmith | TechSmith Snagit | Content Management | 2019 | n/a |
In 2019, Apple implemented TechSmith Snagit as a Content Management tool to support visual knowledge capture and internal documentation workflows. TechSmith Snagit was adopted to enable rapid screen capture, image and short video capture, annotation, markup, and quick sharing of visual assets that feed product documentation, support articles, and training materials.
The implementation emphasized standardized capture and annotation workflows, reusable asset management, and editorial controls to maintain consistency across documents. Deployment targeted functional teams including design, engineering, technical writing, support, and learning and development, positioning TechSmith Snagit to centralize visual content creation and streamline documentation and training processes.
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Cochlear | Life Sciences | 5500 | $1.6B | Australia | TechSmith | TechSmith Snagit | Content Management | 2018 | n/a |
In 2018, Cochlear, Ltd. implemented TechSmith Snagit within its Content Management tooling for the Technical Communications and Regulatory documentation function. TechSmith Snagit was deployed as the primary screen capture and visual asset creation tool to support physician guides, recipient guides, quick reference guides, ehelp, product and packaging labels and software documentation for audiologists who configure Cochlear sound processors. This documentation was mission critical in a regulated implantable medical device environment, requiring tight control of capture accuracy and annotation standards.
The implementation emphasized standardized capture profiles, annotated image templates and an organized asset library to ensure consistent illustrations across deliverables. Configuration covered image editing, markup workflows, export to multiple output formats and structured asset naming conventions to support downstream authoring. TechSmith Snagit assets were routinely curated into content collections to feed structured authoring and desktop publishing steps typical of Content Management practices.
Snagit captures were used alongside Atlassian Jira and Confluence, MadCap Flare, Windchill product lifecycle management, Adobe InDesign and Perforce within the documentation lifecycle, with captured assets incorporated into authoring, review and version control workflows. Operational scope concentrated on the Technical Communications, Regulatory department in Sydney NSW, supporting documentation for audiologists and clinical staff responsible for real time configuration of sound processors. Governance aligned with regulated documentation processes, including review cycles tracked in Jira and controlled asset check in to Perforce and PLM records.
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University of Canberra | Education | 1598 | $221M | Australia | TechSmith | TechSmith Snagit | Content Management | 2015 | n/a |
In 2015, University of Canberra implemented TechSmith Snagit as part of a Content Management program executed from March 2015 to May 2015 to modernize business processes and cleanse data. The initiative was explicitly scoped to improve data governance, enable efficient movement of workforce across positions, and support accurate reporting on positions and headcount.
The implementation emphasized standardized capture and documentation practices, with TechSmith Snagit used to create annotated screen captures, storyboards, and visual artifacts that fed into formal BPMN business process models designed during workshops. MS Visio was leveraged for BPMN modeling, MS Office for consolidated documentation, and Microsoft SharePoint served as the central repository for versioned process artifacts and shared documentation. Alesco Tools was referenced as part of the institutional technology context for HR related data and helped frame the data cleansing and reporting requirements.
Governance and process work were central to the rollout, the team produced a detailed AS IS study documenting existing processes and organization structure, identified pain areas gaps inefficiencies and redundancies, and conducted SME requirement sessions to define future state requirements. Regular stakeholder meetings and a maintained repository aligned departmental standards and helped operationalize new process documentation and stewardship practices, supporting the stated outcome of improved data governance and more accurate position and headcount reporting.
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | TechSmith | TechSmith Snagit | Content Management | 2019 | n/a |
In 2019, Virgin Media deployed TechSmith Snagit as a Content Management application to capture years of personal knowledge from 150 retiring colleagues and to scale simple knowledge sharing across the organization, ultimately empowering roughly 15,000 colleagues to contribute. The deployment was driven by a targeted knowledge capture initiative in the United Kingdom telecommunications media environment, using TechSmith Snagit to record short, informative video and screen capture artifacts for institutional memory and operational handover.
The implementation focused on end user capture capabilities, using TechSmith Snagit for screen recording, image capture, annotation, and lightweight editing to produce reproducible how to content and tacit knowledge artifacts. Configuration emphasized simplified templates and standardized recording guidance to ensure consistency across recordings, aligning with common Content Management functional workflows for content creation, classification, and reuse.
Operational coverage extended across Virgin Media’s employee base in the United Kingdom, with rollout designed to reach retiring subject matter experts first, and then broaden to wider teams for ongoing knowledge sharing. Governance centered on defined capture workflows, adoption support and internal training to encourage user generated content, with clear expectations for content format and metadata to improve discoverability within existing corporate knowledge channels.
TechSmith Snagit was positioned as the primary capture tool in this Content Management effort, enabling rapid creation of explainers and handover recordings. The explicit outcome reported was successful capture of departing expert knowledge from 150 colleagues and broad adoption by approximately 15,000 staff, reinforcing TechSmith Snagit’s role in Virgin Media Content Management and knowledge retention practices.
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FAQ - APPS RUN THE WORLD TechSmith Snagit Coverage
TechSmith Snagit is a Content Management solution from TechSmith.
Companies worldwide use TechSmith Snagit, from small firms to large enterprises across 21+ industries.
Organizations such as Apple, Virgin Media, Cochlear and University of Canberra are recorded users of
TechSmith Snagit for Content Management.
Companies using TechSmith Snagit are most concentrated in Manufacturing, Communications and Life Sciences, with adoption spanning over 21 industries.
Companies using TechSmith Snagit are most concentrated in United States, United Kingdom and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of TechSmith Snagit across Americas, EMEA, and APAC.
Companies using TechSmith Snagit range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 50%.
Customers of TechSmith Snagit include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified TechSmith Snagit customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Content Management.