List of Techsun CDP Customers
Singapore, 229302,
Singapore
Since 2010, our global team of researchers has been studying Techsun CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Techsun CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Techsun CDP for Customer Data Platform include: Adidas China, a China based Retail organisation with 7666 employees and revenues of $3.74 billion, McDonalds China, a China based Leisure and Hospitality organisation with 2900 employees and revenues of $3.71 billion, Haagen-Dazs China, a China based Consumer Packaged Goods organisation with 3500 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Techsun CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Techsun CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Adidas China | Retail | 7666 | $3.7B | China | Techsun | Techsun CDP | Customer Data Platform | 2014 | n/a |
In 2014, Adidas China implemented Techsun CDP to improve direct to consumer and omni-channel marketing. The deployment used Techsun's CEP integrated stack combining Customer Data Platform, CRM and marketing automation capabilities, with CDP functionality delivered as part of the integrated CEP platform. Techsun CDP served as the system of record for membership and unified customer profile management across mainland China.
The implementation delivered a multi-channel membership system, 360 degree customer portraits, RFM segmentation and flexible promotion tooling, leveraging the CRM and marketing automation capabilities in the CEP stack. Techsun CDP consolidated behavioral and transactional signals to create unified customer profiles and enabled RFM driven segmentation and campaign orchestration. Functional modules implemented included membership lifecycle management, segmentation engines and promotion configuration tooling to support targeted marketing and membership programs.
Operational coverage began in mainland China and the platform was replicated to Hong Kong and Taiwan in 2019, preserving the integrated CEP architecture across regions. The system supported direct to consumer channels and omni-channel marketing workflows, including retail store and online channels, while centralizing profile management and promotion rules. Governance and rollout emphasized reuse of the integrated CEP stack for regional replication and consistent membership rule enforcement.
|
 |
Haagen-Dazs China | Consumer Packaged Goods | 3500 | $300M | China | Techsun | Techsun CDP | Customer Data Platform | 2020 | n/a |
In 2020, Haagen-Dazs China implemented Techsun CDP, deploying a Customer Data Platform to integrate online and offline channels and unify membership program management. The implementation focused on creating 360° member portraits to enable more accurate, data driven marketing across retail and digital touchpoints.
The Techsun CDP deployment combined CDP and CEP capabilities with CRM and marketing automation components to support end to end campaign management. Functional capabilities implemented included customer profile unification and identity resolution, centralized membership lifecycle management, audience segmentation and campaign orchestration tied to membership status.
Integrations consolidated online and offline channels across Greater China and brought the membership program into a single operational stack, with the vendor citing a 2020 member scale of approximately 6 million. Operational coverage emphasized marketing, loyalty and CRM business functions to enable unified audience activation across digital channels and in store systems.
Governance centered on centralized membership rules and standardized campaign workflows to ensure consistent execution of targeted offers, with the platform serving as the Customer Data Platform backbone for analytics and campaign delivery. The vendor case describes using Techsun CDP and the broader CDP CRM MA stack to manage campaigns end to end and to improve membership lifetime value and campaign ROI.
|
 |
McDonalds China | Leisure and Hospitality | 2900 | $3.7B | China | Techsun | Techsun CDP | Customer Data Platform | 2020 | n/a |
In 2020, McDonalds China implemented Techsun CDP, a Customer Data Platform, to unify omnichannel membership data and support high-concurrency marketing events. The deployment focused on ingesting and consolidating membership touchpoints from stores, the corporate website, the mobile App, WeChat and Alipay mini-programs, and third party delivery platforms, aligning data flows into a central consumer profile layer designed for billion-level consumer data volumes and concurrent access.
The Techsun CDP implementation included data ingestion and identity resolution, persistent unified member profiles, lifecycle and RFM analysis capabilities, and a promotions orchestration layer to enable flexible campaign rules. The solution description highlights CDP with CEP style architecture to manage event stream processing and high concurrency during peak marketing events, and it exposes CRM and marketing automation style capabilities for membership operations.
Integrations explicitly covered point of sale and in-store membership capture, web and App session and transaction feeds, mini-program APIs for WeChat and Alipay, and ingestion of order data from delivery platforms. Operational scope spanned membership operations across mainland China, with the Techsun CDP positioned as an integrated CDP CRM MA solution to centralize membership data and orchestration for regional marketing and loyalty workflows.
Governance and process changes centered on centralizing membership data stewardship and introducing promotion lifecycle governance to manage high concurrency campaigns and RFM driven lifecycle interventions. The implementation narrative positions Techsun CDP as the core platform used to improve membership operations across mainland China.
|
Buyer Intent: Companies Evaluating Techsun CDP
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||