List of Techsun CRM Customers
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Since 2010, our global team of researchers has been studying Techsun CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Techsun CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Techsun CRM for CRM include: Abbott, a United States based Healthcare organisation with 114000 employees and revenues of $41.95 billion, Adidas China, a China based Retail organisation with 7666 employees and revenues of $3.74 billion, McDonalds China, a China based Leisure and Hospitality organisation with 2900 employees and revenues of $3.71 billion and many others.
Contact us if you need a completed and verified list of companies using Techsun CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Techsun CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abbott | Healthcare | 114000 | $42.0B | United States | Techsun | Techsun CRM | CRM | 2019 | n/a |
In 2019 Abbott implemented Techsun CRM, deploying a member big-data platform and a loyalty and precision-marketing system in China to unify multi-source customer data and build 360° customer profiles for CRM use in healthcare. The deployment focused on member level identity consolidation and precision marketing capabilities to support segmented retention and loyalty programs across Abbott China operations.
Techsun CRM was implemented with a module composition that includes CRM, CDP, and MA components, configured to perform identity resolution, profile enrichment, unified customer data management, and campaign automation. The implementation enabled orchestration of loyalty workflows and precision-marketing campaigns, with the CRM and CDP layers feeding audience segments into the marketing automation capabilities for targeted outreach.
Operational coverage was scoped to China, unifying multiple internal and external customer data sources to create a single customer view used by marketing and customer engagement teams and by field representatives supporting member retention. Governance changes emphasized centralized customer profile stewardship and campaign approval workflows to support loyalty operations and precision-marketing governance. Post deployment outcomes reported by the vendor include an 18% improvement in repurchase rates and a 33% increase in customer satisfaction after the project went live.
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Adidas China | Retail | 7666 | $3.7B | China | Techsun | Techsun CRM | CRM | 2014 | n/a |
In 2014, Adidas China implemented Techsun CRM, a cloud-native CEP (CRM+CDP+MA) membership management and automated marketing platform to centralize member data and enable precision marketing across Greater China. The deployment placed Techsun CRM squarely in the CRM category to manage customer profiles, segmentation, and lifecycle orchestration for retail membership programs.
Techsun delivered modules for membership management, a customer data platform layer for unified profiles, and marketing automation for campaign orchestration and personalization. The cloud-native architecture supported centralized profile storage, audience segmentation, triggered campaign workflows, and channel-aware member lifecycle management. Configuration emphasized lifecycle rules, automated promotional cadence, and data hygiene processes consistent with CRM and CDP functional patterns.
The implementation covered Greater China operations and was replicated to Hong Kong and Taiwan in 2019, maintaining the same Techsun CRM CEP stack. Operational scope centered on marketing and CRM functions across retail channels in China, enabling centralized membership operations and precision marketing execution. Governance instituted membership lifecycle procedures and campaign approval workflows to operationalize member data, with rollout executed as phased regional replication.
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McDonalds China | Leisure and Hospitality | 2900 | $3.7B | China | Techsun | Techsun CRM | CRM | 2017 | n/a |
In 2017, McDonalds China implemented Techsun CRM as an omnichannel membership and customer relationship management platform, establishing Techsun CRM as the enterprise CRM for the company. The deployment was positioned to consolidate membership and engagement channels into a single CRM environment.
The implementation centralized membership management, customer profile unification, campaign orchestration, real-time event processing and support for high concurrency promotional events. Functional capabilities emphasized membership lifecycle management, unified customer data modeling, campaign execution and high concurrency handling to maintain responsiveness during large-scale promotions.
Integration scope explicitly included direct stores, the corporate website, mobile apps, WeChat and Alipay mini-programs and third-party delivery channels, consolidating transactional and behavioral data into unified profiles. Operational coverage targeted marketing, loyalty program operations and digital commerce teams across McDonalds China, enabling coordinated promotional execution and membership servicing from a single CRM.
Governance focused on a unified membership dataset and standardized campaign workflows to manage bursts of promotional traffic and maintain data consistency. According to Techsun, the Techsun CRM deployment supported rapid membership growth from 5 million to 200 million members and delivered scalable, high concurrency CRM capabilities in China.
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