List of TELUS AFS Direct Store Delivery Customers
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Since 2010, our global team of researchers has been studying TELUS AFS Direct Store Delivery customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TELUS AFS Direct Store Delivery for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TELUS AFS Direct Store Delivery for Retail Management include: Flowers Foods, a United States based Consumer Packaged Goods organisation with 10200 employees and revenues of $5.10 billion, Alpha Baking, a United States based Consumer Packaged Goods organisation with 1800 employees and revenues of $590.0 million, Mondelez Mexico S De RL.de CV, a Mexico based Manufacturing organisation with 3000 employees and revenues of $300.0 million, Liscio's Italian Bakery, a United States based Retail organisation with 400 employees and revenues of $60.0 million, Medosweet Farms, a United States based Distribution organisation with 100 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using TELUS AFS Direct Store Delivery, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SCM software purchases.
The TELUS AFS Direct Store Delivery customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of SCM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alpha Baking | Consumer Packaged Goods | 1800 | $590M | United States | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2012 | n/a |
In 2012, Alpha Baking implemented TELUS AFS Direct Store Delivery, adopting the application within its Retail Management footprint to centralize direct store delivery operations. Deployment focused on DSD route operations covering approximately 300 store routes, aligning distribution, route sales, and asset control functions. The implementation emphasized tray asset tracking and route-level inventory visibility, which for Alpha Baking produced multi-million dollar savings tracking tray assets as reported.
Configuration work concentrated on standard AFS Direct Store Delivery capabilities including route planning and scheduling, order capture at point of delivery, inventory reconciliation and asset tracking, and route accounting workflows. Automation of route-level order capture and reconciliation was implemented to support daily driver execution and depot settlements.
Operational governance was adjusted to centralize asset stewardship and to align operations teams around route reconciliation and tray lifecycle management, with rollout executed across the companys DSD routes. The Alpha Baking deployment sits alongside other TELUS AFS Direct Store Delivery customers with large DSD footprints such as Mondelez Mexico and Flowers Foods, illustrating the platform's ability to support extensive driver and route operations. TELUS AFS Direct Store Delivery remains the system of record for Alpha Baking's DSD operational processes.
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Flowers Foods | Consumer Packaged Goods | 10200 | $5.1B | United States | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2013 | n/a |
In 2013 Flowers Foods deployed TELUS AFS Direct Store Delivery in a Retail Management capacity to operationalize its direct store delivery workflows across company bakeries and third party carriers. The deployment was positioned to support high volume route management and enterprise DSD orchestration across the United States and Mexico.
The implementation configured core TELUS AFS Direct Store Delivery functional capabilities typical for Retail Management, including route planning and scheduling, mobile driver order capture and proof of delivery, inventory reconciliation and route accounting. These modules were tuned to accommodate third party driver workflows and high frequency replenishment cycles common in bakery and CPG distribution.
Operational scope included orchestration of more than 5,000 third party driver routes across the US and Mexico, and integration into operational processes at 44 Flowers Foods bakery facilities. The deployment impacted distribution, logistics, route sales and operations teams by centralizing route orchestration, order capture at the point of delivery and standardized inventory settlement across production sites.
Governance emphasized standardized route management and carrier oversight to support third party operations at scale, with centralized operational control of route definitions, order cadence and settlement processes. Other customers of TELUS AFS Direct Store Delivery have reported comparable DSD outcomes, for example Mondelez Mexico with 1,500 driver routes and end to end automation, Winder Farms migrating to web self service order entry for more than 40,000 home delivery customers, Alpha Baking realizing multimillion dollar savings tracking tray assets, and Borden consolidating onto a common DSD solution to support roughly 50,000 customers.
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Liscio's Italian Bakery | Retail | 400 | $60M | United States | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2010 | n/a |
In 2010, Liscio's Italian Bakery implemented TELUS AFS Direct Store Delivery as a Retail Management application to standardize direct store delivery and route accounting workflows across its distribution operations. The deployment targeted the bakery's supply chain and distribution functions within a 400 employee retail organization, aligning day-to-day delivery execution with inventory reconciliation and route-level invoicing.
The TELUS AFS Direct Store Delivery implementation centered on core DSD modules, including route accounting, delivery scheduling, inventory-on-hand reconciliation at retail customer locations, and billing/invoicing for delivered goods. Configuration work emphasized route optimization parameters, proof of delivery capture, and automated posting of route transactions to downstream financial records consistent with typical Retail Management operational flows.
Implementation activities referenced a transition into a complete route accounting DSD logistics program using Ross Systems AFS DSD capabilities, indicating alignment with established route accounting patterns rather than a bespoke build. Operational coverage focused on distribution and operations teams responsible for route planning, driver manifests, and store-level inventory adjustments, with system use designed for daily DSD cycles.
Governance and process changes accompanied the rollout, with operational procedures redefined for delivery scheduling, proof of delivery handling, and route settlement workflows to support the TELUS AFS Direct Store Delivery environment. The stated objective of the implementation was to improve and streamline day-to-day supply chain operations, reflecting targeted process standardization within the bakery's Retail Management domain.
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Distribution | 100 | $12M | United States | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2013 | n/a |
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Manufacturing | 3000 | $300M | Mexico | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2012 | n/a |
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Retail | 50 | $5M | United States | TELUS | TELUS AFS Direct Store Delivery | Retail Management | 2016 | n/a |
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