List of The Marketing Practice Kingpin Argus Customers
The Marketing Practice
9th Floor, The Shard, 32 London Bridge Street,
London, SE1 9SG,
United Kingdom
London, SE1 9SG,
United Kingdom
44 12 3583-3233
Professional Services
500
$16M
Since 2010, our global team of researchers has been studying The Marketing Practice Kingpin Argus customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased The Marketing Practice Kingpin Argus for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using The Marketing Practice Kingpin Argus for Account Based Marketing include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, BAE Systems, a United Kingdom based Aerospace and Defense organisation with 111400 employees and revenues of $26.31 billion, Quest Software, a United States based Professional Services organisation with 3850 employees and revenues of $857.0 million, NTT DATA UK, a United Kingdom based Professional Services organisation with 1078 employees and revenues of $227.0 million, LogRhythm, a United States based Professional Services organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using The Marketing Practice Kingpin Argus, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The The Marketing Practice Kingpin Argus customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BAE Systems | Aerospace and Defense | 111400 | $26.3B | United Kingdom | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2019 | n/a |
In 2019, BAE Systems implemented The Marketing Practice Kingpin Argus to support Account Based Marketing for its Applied Intelligence cybersecurity offerings. The Marketing Practice Kingpin Argus deployment targeted awareness and demand generation for Cyber Security Services, Managed Security Services and Digital Data Services with a primary audience of UK businesses with 1000 plus employees and US businesses with 250 plus employees, aligning campaign objectives to drive inbound responses, increase brand recognition, and feed nurture streams for MQL and SQL conversion.
The program configuration used a multi tiered account based marketing approach, beginning with a full content audit and refresh to map buying team interests and to generate opted in expressions of interest. Kingpin designed content led initiatives syndicated across third party IT publications, supported by programmatic display for account level visibility, and integrated on site engagement and nurturing to profile prospective buying teams. The implementation emphasized identification of engaged buying teams through combined scoring of third party responses, on site behavior and nurture engagement inside The Marketing Practice Kingpin Argus.
The MarTech architecture combined a complex stack of named tools to execute and measure the campaign, with 23 Media Partners used for EOI prospecting, Mediamath as the demand side platform for programmatic media, TechTarget Priority Engine supplying intent signals, Marketo operating as the prospect nurturing and scoring platform, Demandbase providing on site account analytics, Google Data Studio used for campaign analytics, and Salesforce.com acting as the CRM. Data flows consolidated third party responses, on site engagement and nurture scores inside Argus, which then guided tele outreach and qualification workflows and fed Marketo and Salesforce.com for downstream lead management and pipeline progression.
Governance and operational execution included structured account based analysis, alignment of analytics and data platforms to provide a 360 degree view of project outcomes, and a tele outreach team plus retargeting display to solidify leads. The top line campaign metrics reported included 2,916,558 total impressions served, 2,459 clicks with a click through rate reported at 200 percent over industry averages, engagement covering 4,206 unique companies, and 8,248 EOI responses generated.
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LogRhythm | Professional Services | 500 | $100M | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2018 | n/a |
In 2018, LogRhythm deployed The Marketing Practice Kingpin Argus to support Account Based Marketing for lead generation and sales pipeline development. The engagement responded to a need for higher lead volumes and more meaningful conversations, with inbound event and content syndication leads challenged on quality and campaigns running with a high cost per opportunity.
LogRhythm worked with Kingpin Communications to design a workflow of content and data nurturing that used a bespoke parallel unbranded nurture stream and a centralized content hub delivering insights, whitepapers and articles to target audiences. The Marketing Practice Kingpin Argus served as the in house management and intelligence tool to orchestrate engagement tracking, identify highly engaged contacts, and manage lead qualification flows toward sales readiness.
Operational coverage centered on marketing and sales functions, with identified contacts fed directly into the LogRhythm sales pipeline and prioritized follow up lists provided to sales teams. The implementation surfaced more than 1600 identified engaged contacts on site and produced a sustained top 15 list of most engaged companies that continued to feed the sales pipeline.
Governance adjustments focused on a structured workflow to prioritize follow ups and to mature MQLs that were high in the funnel into actionable sales opportunities. Outcomes reported in the case study include a 50x ROI on pipeline, ongoing engagement from the top 15 accounts, and 1600 plus engaged contacts, demonstrating The Marketing Practice Kingpin Argus supporting Account Based Marketing objectives for LogRhythm.
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Microsoft | Professional Services | 228000 | $320.0B | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2018 | n/a |
In 2018, Microsoft deployed The Marketing Practice Kingpin Argus for Account Based Marketing to support Windows Dev Marketing initiatives. The Marketing Practice Kingpin Argus was provisioned through a dedicated task force that focused on developer engagement and outreach to developer companies globally.
The implementation emphasized core Account Based Marketing capabilities, including account selection and targeting, campaign orchestration with sequenced outreach, personalized content workflows, and analytics for account level measurement. Kingpin Argus was configured to operationalize account based workflows and contact orchestration, aligning marketing execution to developer persona engagement. The deployment supported cross functional marketing operations and demand generation workflows within Windows developer marketing.
Governance was structured around a centralized task force of marketing professionals within Microsoft working with The Marketing Practice, which coordinated campaign planning, execution, and iterative optimization. According to Microsoft stakeholders the effort drove impact, enabling continued engagement with developer companies globally and moving initiatives forward.
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NTT DATA UK | Professional Services | 1078 | $227M | United Kingdom | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2016 | n/a |
In 2016, NTT DATA UK deployed The Marketing Practice Kingpin Argus as an Account Based Marketing platform to drive a high profile brand campaign across London and digital channels. The engagement targeted outdoor programmatic placement at major London train stations and synchronized digital channel delivery, establishing a campaign-level orchestration for B2B marketing outreach in the United Kingdom.
The Marketing Practice Kingpin Argus was used to plan media, select channels, and execute campaign delivery, combining programmatic out-of-home sequencing with coordinated digital creative distribution and audience segmentation typical of Account Based Marketing workflows. Functional capabilities in use included media planning and channel orchestration, campaign execution across outdoor and digital inventories, and measurement of campaign delivery against expected impressions and placements.
Operationally the initiative was vendor led, with Kingpin determining the media approach and delivering the campaign to market while NTT DATA UK retained marketing governance and briefing authority. The rollout concentrated on London transit sites and complementary digital touchpoints, impacting corporate marketing and brand teams. According to client feedback the campaign was delivered seamlessly and results exceeded expectations, reflecting successful execution of the Account Based Marketing program by The Marketing Practice Kingpin Argus.
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Quest Software | Professional Services | 3850 | $857M | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2017 | n/a |
In 2017 Quest Software deployed The Marketing Practice Kingpin Argus to build a scalable, multi channel demand program branded the Quest Demand Generation Engine, operating within the Account Based Marketing category. The Marketing Practice Kingpin Argus provided centralized campaign orchestration, account engagement analytics, and nurture tracking to connect marketing activity to the sales pipeline.
Kingpin Communications designed, built, executed and managed the program using Argus, configuring multi channel campaign components that included digitally led content syndication, a webinar series, face to face events, video syndication and BANT profiling delivered through telemarketing. The implementation emphasized nurture sequencing, lead scoring and prioritized follow up workflows to escalate highly engaged accounts to sales.
Tracking and analysis were centralized in the Argus intelligence and analytics platform, enabling end to end measurement from engagement through conversion to pipeline. The configuration created account level engagement views and sales handoff triggers, aligning marketing qualification to sales outreach without reference to any prior named system.
Governance centered on managed campaign operations and a prioritization process for sales follow up, with Kingpin Communications responsible for execution and ongoing optimization. Outcomes reported from the program include 20x ROI on pipeline and 5.5x ROI on revenue compared to targets of 9x pipeline ROI and 3x revenue ROI, more than 20,000 unique engagements across channels, and account engagement tracking that led to conversations with three businesses representing over 1.2 million dollars in potential business.
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Buyer Intent: Companies Evaluating The Marketing Practice Kingpin Argus
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FAQ - APPS RUN THE WORLD The Marketing Practice Kingpin Argus Coverage
The Marketing Practice Kingpin Argus is a Account Based Marketing solution from The Marketing Practice.
Companies worldwide use The Marketing Practice Kingpin Argus, from small firms to large enterprises across 21+ industries.
Organizations such as Microsoft, BAE Systems, Quest Software, NTT DATA UK and LogRhythm are recorded users of
The Marketing Practice Kingpin Argus for Account Based Marketing.
Companies using The Marketing Practice Kingpin Argus are most concentrated in Professional Services and Aerospace and Defense, with adoption spanning over 21 industries.
Companies using The Marketing Practice Kingpin Argus are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of The Marketing Practice Kingpin Argus across Americas, EMEA, and APAC.
Companies using The Marketing Practice Kingpin Argus range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 40%.
Customers of The Marketing Practice Kingpin Argus include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified The Marketing Practice Kingpin Argus customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.