List of The Marketing Practice Kingpin Argus Customers
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Since 2010, our global team of researchers has been studying The Marketing Practice Kingpin Argus customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased The Marketing Practice Kingpin Argus for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using The Marketing Practice Kingpin Argus for Account Based Marketing include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, BAE Systems, a United Kingdom based Aerospace and Defense organisation with 111400 employees and revenues of $26.31 billion, Quest Software, a United States based Professional Services organisation with 3850 employees and revenues of $857.0 million, NTT DATA UK, a United Kingdom based Professional Services organisation with 1078 employees and revenues of $227.0 million, LogRhythm, a United States based Professional Services organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using The Marketing Practice Kingpin Argus, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The The Marketing Practice Kingpin Argus customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BAE Systems | Aerospace and Defense | 111400 | $26.3B | United Kingdom | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2019 | n/a |
In 2019, BAE Systems implemented The Marketing Practice Kingpin Argus to support Account Based Marketing for its Applied Intelligence cybersecurity offerings. The Marketing Practice Kingpin Argus deployment targeted awareness and demand generation for Cyber Security Services, Managed Security Services and Digital Data Services with a primary audience of UK businesses with 1000 plus employees and US businesses with 250 plus employees, aligning campaign objectives to drive inbound responses, increase brand recognition, and feed nurture streams for MQL and SQL conversion.
The program configuration used a multi tiered account based marketing approach, beginning with a full content audit and refresh to map buying team interests and to generate opted in expressions of interest. Kingpin designed content led initiatives syndicated across third party IT publications, supported by programmatic display for account level visibility, and integrated on site engagement and nurturing to profile prospective buying teams. The implementation emphasized identification of engaged buying teams through combined scoring of third party responses, on site behavior and nurture engagement inside The Marketing Practice Kingpin Argus.
The MarTech architecture combined a complex stack of named tools to execute and measure the campaign, with 23 Media Partners used for EOI prospecting, Mediamath as the demand side platform for programmatic media, TechTarget Priority Engine supplying intent signals, Marketo operating as the prospect nurturing and scoring platform, Demandbase providing on site account analytics, Google Data Studio used for campaign analytics, and Salesforce.com acting as the CRM. Data flows consolidated third party responses, on site engagement and nurture scores inside Argus, which then guided tele outreach and qualification workflows and fed Marketo and Salesforce.com for downstream lead management and pipeline progression.
Governance and operational execution included structured account based analysis, alignment of analytics and data platforms to provide a 360 degree view of project outcomes, and a tele outreach team plus retargeting display to solidify leads. The top line campaign metrics reported included 2,916,558 total impressions served, 2,459 clicks with a click through rate reported at 200 percent over industry averages, engagement covering 4,206 unique companies, and 8,248 EOI responses generated.
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LogRhythm | Professional Services | 500 | $100M | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2018 | n/a |
In 2018, LogRhythm deployed The Marketing Practice Kingpin Argus to support Account Based Marketing for lead generation and sales pipeline development. The engagement responded to a need for higher lead volumes and more meaningful conversations, with inbound event and content syndication leads challenged on quality and campaigns running with a high cost per opportunity.
LogRhythm worked with Kingpin Communications to design a workflow of content and data nurturing that used a bespoke parallel unbranded nurture stream and a centralized content hub delivering insights, whitepapers and articles to target audiences. The Marketing Practice Kingpin Argus served as the in house management and intelligence tool to orchestrate engagement tracking, identify highly engaged contacts, and manage lead qualification flows toward sales readiness.
Operational coverage centered on marketing and sales functions, with identified contacts fed directly into the LogRhythm sales pipeline and prioritized follow up lists provided to sales teams. The implementation surfaced more than 1600 identified engaged contacts on site and produced a sustained top 15 list of most engaged companies that continued to feed the sales pipeline.
Governance adjustments focused on a structured workflow to prioritize follow ups and to mature MQLs that were high in the funnel into actionable sales opportunities. Outcomes reported in the case study include a 50x ROI on pipeline, ongoing engagement from the top 15 accounts, and 1600 plus engaged contacts, demonstrating The Marketing Practice Kingpin Argus supporting Account Based Marketing objectives for LogRhythm.
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Microsoft | Professional Services | 221000 | $243.0B | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2018 | n/a |
In 2018, Microsoft deployed The Marketing Practice Kingpin Argus for Account Based Marketing to support Windows Dev Marketing initiatives. The Marketing Practice Kingpin Argus was provisioned through a dedicated task force that focused on developer engagement and outreach to developer companies globally.
The implementation emphasized core Account Based Marketing capabilities, including account selection and targeting, campaign orchestration with sequenced outreach, personalized content workflows, and analytics for account level measurement. Kingpin Argus was configured to operationalize account based workflows and contact orchestration, aligning marketing execution to developer persona engagement. The deployment supported cross functional marketing operations and demand generation workflows within Windows developer marketing.
Governance was structured around a centralized task force of marketing professionals within Microsoft working with The Marketing Practice, which coordinated campaign planning, execution, and iterative optimization. According to Microsoft stakeholders the effort drove impact, enabling continued engagement with developer companies globally and moving initiatives forward.
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Professional Services | 1078 | $227M | United Kingdom | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2016 | n/a |
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Professional Services | 3850 | $857M | United States | The Marketing Practice | The Marketing Practice Kingpin Argus | Account Based Marketing | 2017 | n/a |
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