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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of TOTVS Tail Target Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
A. Yoshii Engenharia E Construcoes Construction and Real Estate 1800 $500M Brazil TOTVS TOTVS Tail Target Data Management Platform 2016 n/a
In 2016, A. Yoshii Engenharia E Construcoes deployed TOTVS Tail Target on its website. The implementation positions TOTVS Tail Target as a Data Management Platform to collect and centralize first party web behavioral data and support site level personalization and audience orchestration. Configuration work focused on web data capture and profile stitching, using TOTVS Tail Target to implement a data layer, persistent visitor profiling, audience segmentation, and tag management capabilities common to Data Management Platform deployments. The TOTVS Tail Target configuration included rules for segmentation and audience exports to downstream activation points, and it was instrumented to support event level capture for marketing and digital engagement use cases. Operational coverage was scoped to the corporate website, impacting marketing and customer engagement functions responsible for on site personalization and campaign targeting. Governance elements implemented alongside the deployment included consent handling and audience governance workflows to ensure alignment with site privacy requirements, and rollout was managed as a site embedded solution rather than a back office system.
AB InBev LATAM Consumer Packaged Goods 25023 $9.1B Brazil TOTVS TOTVS Tail Target Data Management Platform 2022 n/a
In 2022, AB InBev LATAM implemented TOTVS Tail Target on its public website. The deployment uses TOTVS Tail Target as a Data Management Platform to centralize site level behavioral signals, persistent identifiers and consent signals to support digital audience management across web properties. TOTVS Tail Target was configured to capture event level data and cookie level identifiers, to build unified profiles and enable real time segmentation for marketing activation. The implementation centers operational ownership in digital marketing and web analytics, with governance controls around consent aware data capture, retention rules and a segmentation taxonomy that feeds downstream activation and personalization workflows.
Academia Danone Nutricia Education 10 $1M Brazil TOTVS TOTVS Tail Target Data Management Platform 2021 n/a
Academia Danone Nutricia implemented TOTVS Tail Target in 2021 on its website. The TOTVS Tail Target Data Management Platform is deployed as an embedded web instance to centralize visitor data capture, enable audience management, and support site-level personalization and campaign targeting for education content and learner engagement. Academia Danone Nutricia TOTVS Tail Target Data Management Platform supports marketing and website personalization functions. Configuration emphasizes audience segmentation, client-side tagging, and content targeting modules aligned with common Data Management Platform capabilities, with segmentation rules and targeting parameters managed through the application interface. Integration is implemented directly into the website front-end where TOTVS Tail Target collects behavioral signals and serves segment outputs for personalized content delivery, and operational control is scoped to the organizations marketing and content team with governance focused on editorial review and rule management.
Agora RS Media 10 $1M Brazil TOTVS TOTVS Tail Target Data Management Platform 2024 n/a
In 2024 Agora RS deployed TOTVS Tail Target on their website, adopting TOTVS Tail Target as their Data Management Platform to centralize site level audience capture and visitor profiling. The implementation is scoped to the corporate website and is configured for first party data ingestion and client side visitor collection consistent with Data Management Platform capabilities. For a 10 person media operation the deployment is intentionally lightweight and oriented toward supporting marketing and advertising audience workflows rather than enterprise scale data pipelines. Configuration focuses on audience segmentation, profile stitching, consent aware data capture, and the creation of exportable audience lists and identifiers for downstream activation and analytics. Operational governance is concentrated in the marketing function, with tag governance, privacy controls, and a staged rollout across site sections to manage complexity and maintain data stewardship while using TOTVS Tail Target on the website.
Alares Internet Communications 2700 $670M Brazil TOTVS TOTVS Tail Target Data Management Platform 2023 n/a
In 2023, Alares Internet deployed TOTVS Tail Target on their website. The deployment positions TOTVS Tail Target as a Data Management Platform for Alares Internet, supporting website audience collection and customer data orchestration for communications and digital marketing functions. Alares Internet is a Brazil based communications company with approximately 2700 employees and reported revenue of 670000000. Configuration concentrated on client side and tag based data collection, event schema mapping, audience segmentation, and rule based activation. The TOTVS Tail Target application was configured to centralize cookie and event ingestion, manage persistent identifiers, and assemble deterministic and probabilistic audience segments for targeting and measurement. Implementation included segmentation logic, audience export templates, and persistent segment storage to feed campaign orchestration. Integrations were focused on website front end instrumentation and API exports to downstream marketing and analytics systems. Data flow leveraged a site data layer and API end points to transmit audiences and event streams to advertising endpoints, analytics systems, and customer engagement tools. Operational coverage remained website centric but supported activation across digital channels through audience synchronization. Governance established segmentation taxonomies, consent aware capture rules, and tag governance controls to manage changes and maintain event accuracy. Rollout was staged across site pages with quality assurance on event definitions and segmentation logic, and the primary business functions affected include digital marketing, analytics, and customer engagement. The implementation narrative clarifies Alares Internet TOTVS Tail Target Data Management Platform alignment to website level audience orchestration and marketing operations.
Consumer Packaged Goods 10 $1M Brazil TOTVS TOTVS Tail Target Data Management Platform 2020 n/a
Retail 1000 $150M Brazil TOTVS TOTVS Tail Target Data Management Platform 2017 n/a
Manufacturing 22624 $12.4B Brazil TOTVS TOTVS Tail Target Data Management Platform 2023 n/a
Education 2600 $750M Brazil TOTVS TOTVS Tail Target Data Management Platform 2022 n/a
Retail 30 $3M United States TOTVS TOTVS Tail Target Data Management Platform 2018 n/a
Showing 1 to 10 of 183 entries

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FAQ - APPS RUN THE WORLD TOTVS Tail Target Coverage

TOTVS Tail Target is a Data Management Platform solution from TOTVS.

Companies worldwide use TOTVS Tail Target, from small firms to large enterprises across 21+ industries.

Organizations such as LG Electronics South Korea, Midea, Panasonic Japan, General Electric and Santander Brasil are recorded users of TOTVS Tail Target for Data Management Platform.

Companies using TOTVS Tail Target are most concentrated in Manufacturing, Utilities and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using TOTVS Tail Target are most concentrated in South Korea, China and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of TOTVS Tail Target across Americas, EMEA, and APAC.

Companies using TOTVS Tail Target range from small businesses with 0-100 employees - 35.52%, to mid-sized firms with 101-1,000 employees - 26.78%, large organizations with 1,001-10,000 employees - 26.78%, and global enterprises with 10,000+ employees - 10.93%.

Customers of TOTVS Tail Target include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified TOTVS Tail Target customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Management Platform.