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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Traction Rec CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Boys & Girls Clubs of America Non Profit 65000 $5.1B United States Traction Rec Traction Rec CRM CRM 2021 n/a
In 2021, Boys & Girls Clubs of America partnered with Traction Rec and Salesforce in March to build MyClubHub and deployed Traction Rec CRM as a universal CRM to unify operations across Clubs nationwide. The program centralized core business functions including membership management, program enrollment, fundraising pipelines and consolidated reporting for Club staff and national program teams. Traction Rec CRM was configured to manage membership lifecycles, program registration workflows, fundraising and donation tracking, and standardized reporting capabilities. MyClubHub implemented a consolidated data model and shared configuration templates to enable repeatable deployments and role based access controls for local Club operators and national administrators. Integration work included Salesforce to extend donor and fundraising workflows and to align reporting between local Clubs and national teams. The rollout scaled to 350 Club locations within nine months, provisioned support for approximately 1.7 million members, and established 90 day onboarding targets for Clubs to become operational on MyClubHub.
Jccsf Fitness Center Healthcare 10 $1M United States Traction Rec Traction Rec CRM CRM 2014 Traction On Demand
In 2014, Jccsf Fitness Center implemented Traction Rec CRM, working with Traction On Demand to centralize member records and operational workflows. The deployment established a Salesforce-native CRM foundation that consolidated membership data and operational transactions into a single platform to improve staff and member experience. The implementation delivered core functional modules for membership management, programs and class administration, bookings and scheduling, point of sale transactions, and recurring billing and payment handling. Traction Rec CRM was configured to support front desk workflows, program enrollment and attendance tracking, booking confirmations, and automated billing runs to reduce manual billing effort. Architecturally the solution was built on the Salesforce platform as a native application, with Traction On Demand leading configuration and rollout. Centralizing data in Traction Rec allowed the center to unify member profiles, payment instruments, and transaction histories, enabling single-source membership records and consistent operational processes across the fitness center. Governance focused on a centralized member record model and standardized operational workflows for staff, with Traction On Demand managing the implementation and configuration. Jccsf Fitness Center has used Traction Rec since 2014 and reports outcomes including a 93% reduction in billing time and a 33% reduction in credit card declines after centralizing operations on Traction Rec CRM.
Ymca Of San Francisco Non Profit 800 $310M United States Traction Rec Traction Rec CRM CRM 2021 n/a
In 2021, Ymca Of San Francisco implemented Traction Rec CRM as its CRM solution within a Salesforce-based digital foundation. The deployment of Traction Rec CRM complemented existing Salesforce components including the Nonprofit Success Pack and Pardot to centralize membership, fundraising, and program registration data. The Traction Rec CRM implementation focused on membership management, class registration, consolidated fundraising data, and program registration capabilities to support rapid program pivots. Configuration work supported program workflows for Pop-Up Y Kids and the expansion into Community Hubs, and the organization also implemented Traction Gather to extend online group exercise and virtual services. Traction Rec CRM was integrated into the broader Salesforce ecosystem, operating across YMCA of San Francisco Bay Area locations to support fundraising, youth development, workforce development, food pantry services, and virtual wellness programming. Traction Gather provided additional instrumentation and data feeds used for COVID relief program reporting and program delivery orchestration. Governance and operational use emphasized data-driven decision making and centralized analytics, enabling the organization to process a significant influx of donations and coordinate emergency services. As part of the combined digital stack, these tools supported YMCA of San Francisco in raising $3.7 million for COVID-19 relief, delivering 563,200 hours of childcare, engaging more than 14,080 youth, providing over 715,000 meals, supporting more than 1,000 people through workforce programs, running 1,600 virtual group exercise classes, and conducting approximately 12,800 senior wellness checks.
Young Men's Christian Association of Wilmington, Delaware Leisure and Hospitality 1055 $400M United States Traction Rec Traction Rec CRM CRM 2021 n/a
In 2021 the Young Men's Christian Association of Wilmington, Delaware implemented Traction Rec CRM, a Salesforce-native CRM, to centralize member data and unify registration and fundraising processes. The deployment went live in January 2021 and was positioned to prioritize the YMCA of Delaware digital experience for program signups and donor engagement. Configuration centered on consolidating membership records, streamlining online program registration workflows, and automating fundraising pipelines including donation intake, processing and status tracking. Traction Rec CRM was configured to support event and program registration automation, membership lifecycle management, and development team workflows for fundraising operations. As a Salesforce-native CRM the solution was provisioned in the cloud and configured to interface with the YMCA of Delaware digital registration channels and staff-facing membership portals, enabling web-to-system enrollment flows and centralized reporting for operations teams. Operational coverage included membership, program registration and development functions across YMCA of Delaware sites. Governance and rollout included an organization-wide cutover in January 2021 with process changes for registration fulfillment and donor processing workflows. The implementation delivered an estimated $500,000 in annual operational savings, produced a 4x increase in online registrations, and reduced fundraising processing time from about 30 days to about 1 hour.
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Buyer Intent: Companies Evaluating Traction Rec CRM

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Traction Rec CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Traction Rec CRM for CRM include:

  1. The Salvation Army International Trustee Co., a United Kingdom based Non Profit organization with 156 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
The Salvation Army International Trustee Co. Non Profit 156 $86M United Kingdom 2025-07-10
FAQ - APPS RUN THE WORLD Traction Rec CRM Coverage

Traction Rec CRM is a CRM solution from Traction Rec.

Companies worldwide use Traction Rec CRM, from small firms to large enterprises across 21+ industries.

Organizations such as Boys & Girls Clubs of America, Young Men's Christian Association of Wilmington, Delaware, Ymca Of San Francisco and Jccsf Fitness Center are recorded users of Traction Rec CRM for CRM.

Companies using Traction Rec CRM are most concentrated in Non Profit, Leisure and Hospitality and Healthcare, with adoption spanning over 21 industries.

Companies using Traction Rec CRM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Traction Rec CRM across Americas, EMEA, and APAC.

Companies using Traction Rec CRM range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 25%.

Customers of Traction Rec CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Traction Rec CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.