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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Treasure Data CDP Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
400 Chrysler Dodge Jeep Ram Automotive 20 $50M Canada Treasure Data Treasure Data CDP Customer Data Platform 2022 n/a
In 2022, 400 Chrysler Dodge Jeep Ram implemented Treasure Data CDP as its Customer Data Platform to capture and centralize website event data. The deployment focused on the dealership website where Treasure Data CDP collects first party behavioral events and assembles persistent customer profiles for a small, 20 person retail automotive operation in Canada. The implementation of Treasure Data CDP was configured to support core Customer Data Platform capabilities, including web event ingestion, identity resolution across sessions, profile stitching, and rule driven segmentation to enable audience definitions. Configuration emphasized schema mapping of site events and attribute normalization to create usable customer profiles, with orchestration workflows to maintain profile consistency and update event streams in near real time. Operational scope centered on digital marketing and sales enablement use cases driven from the website, where Treasure Data CDP provides a single view of customer interactions to inform lead routing and campaign targeting. Governance activities documented during rollout included event taxonomy alignment and consent handling for web captured data, and rollout procedures were staged on the website to limit scope during initial configuration and testing.
AB InBev Italy Consumer Packaged Goods 230 $30M Italy Treasure Data Treasure Data CDP Customer Data Platform 2020 n/a
In 2020, AB InBev Italy implemented Treasure Data CDP, a Customer Data Platform, on their website to centralize web‑originated customer signals and support marketing and digital commerce use cases. The deployment focused on site event ingestion and persistent profile construction, bringing first party behavioral data into a unified store for audience activation and analysis. The Treasure Data CDP configuration emphasized core Customer Data Platform capabilities, including data ingestion and schema normalization, identity stitching to create unified customer profiles, audience segmentation, and activation workflows for digital touchpoints. Implementation work included event collection from the website, mapping and normalization of web schemas, and the establishment of persistent profile and segmentation layers to support targeted engagement and analytics. Operational scope centered on marketing and digital teams within AB InBev Italy, with governance and process changes to manage data quality, consent and preference flags, and audience lifecycle orchestration. Integrations were concentrated on website data flows and downstream marketing activation channels, with implementation and governance designed to support ongoing profile management and audience distribution.
Advantage Hospitality United States Leisure and Hospitality 60 $4M United States Treasure Data Treasure Data CDP Customer Data Platform 2024 n/a
In 2024, Advantage Hospitality United States implemented Treasure Data CDP on their website. The deployment uses Treasure Data CDP as a Customer Data Platform to capture and centralize website-sourced guest interactions into persistent profiles focused on the online booking funnel. Implementation emphasis is on web data collection and profile construction to support marketing segmentation and direct booking visibility. Configuration work centered on web event ingestion, identity stitching to create unified customer profiles, segmentation and audience export capabilities, and profile attribute management consistent with Customer Data Platform best practices. Operational scope covers marketing, direct booking operations and guest services, with governance controls set up for consent management, data model standardization and segmentation governance to support a staged rollout to marketing users.
Aeon Retail 620000 $70.1B Japan Treasure Data Treasure Data CDP Customer Data Platform 2019 n/a
In 2019, Aeon implemented Treasure Data CDP as a Customer Data Platform on its website to centralize digital customer signals. The deployment focused on web channel event capture and persistent identifier management to support marketing and e commerce personalization, instrumenting site pages and session events for downstream profile assembly. Treasure Data CDP was configured to provide real time data ingestion, identity resolution, profile stitching, unified customer profiles, and audience segmentation, reflecting core Customer Data Platform capabilities. Configuration emphasized segment definitions and audience activation workflows to enable targeted onsite content delivery and campaign targeting through the website channel. Operational scope concentrated on digital marketing and onsite personalization, with governance oriented around customer data workflows, segmentation policies, and access controls to operationalize audiences. Integrations were implemented at the website level for event collection and for audience export to downstream marketing and personalization systems, and operational ownership aligned with marketing and e commerce functions.
Airdo Japan Transportation 1025 $360M Japan Treasure Data Treasure Data CDP Customer Data Platform 2020 n/a
In 2020, Airdo Japan implemented Treasure Data CDP. Treasure Data CDP was deployed as a Customer Data Platform on Airdo Japan's website to centralize event and identity data capture and to create unified customer profiles across digital touchpoints. Deployment architecture emphasizes client side and server side data collection from the website, ingestion into Treasure Data CDP, and persistent profile stitching with attribute enrichment. Functional modules and capabilities implemented include event ingestion, identity resolution, persistent customer profiles, audience segmentation, and activation-ready exports. The implementation scope targets the website and associated digital channels, supporting marketing, digital customer experience, and customer service business functions. Integrations are focused on continuous data flows between the website and the Treasure Data CDP to enable real time segments and orchestration for personalization and campaign audiences. Operational governance was structured around data quality controls, consent management, and identity reconciliation workflows to sustain profile accuracy and compliance for the Customer Data Platform. Airdo Japan Treasure Data CDP Customer Data Platform supports centralized customer data for marketing and digital experience teams.
Automotive 35 $15M United States Treasure Data Treasure Data CDP Customer Data Platform 2020 n/a
Automotive 30 $50M United States Treasure Data Treasure Data CDP Customer Data Platform 2020 n/a
Consumer Packaged Goods 323 $56M Japan Treasure Data Treasure Data CDP Customer Data Platform 2019 n/a
Consumer Packaged Goods 1159 $749M India Treasure Data Treasure Data CDP Customer Data Platform 2019 n/a
Leisure and Hospitality 50 $11M United States Treasure Data Treasure Data CDP Customer Data Platform 2019 n/a
Showing 1 to 10 of 139 entries

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FAQ - APPS RUN THE WORLD Treasure Data CDP Coverage

Treasure Data CDP is a Customer Data Platform solution from Treasure Data.

Companies worldwide use Treasure Data CDP, from small firms to large enterprises across 21+ industries.

Organizations such as Sony Japan, Aeon, Hampton Inn & Suites Prescott Valley, Hilton Dublin Kilmainham and Hilton Baku are recorded users of Treasure Data CDP for Customer Data Platform.

Companies using Treasure Data CDP are most concentrated in Media, Retail and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using Treasure Data CDP are most concentrated in Japan and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Treasure Data CDP across Americas, EMEA, and APAC.

Companies using Treasure Data CDP range from small businesses with 0-100 employees - 40.29%, to mid-sized firms with 101-1,000 employees - 39.57%, large organizations with 1,001-10,000 employees - 14.39%, and global enterprises with 10,000+ employees - 5.76%.

Customers of Treasure Data CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Treasure Data CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.