List of Versium Data Management Customers
Redmond, 98052, WA,
United States
Since 2010, our global team of researchers has been studying Versium Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Versium Data Management for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Versium Data Management for Master Data Management include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, T-Mobile _x000D_, a United States based Communications organisation with 70000 employees and revenues of $81.40 billion, Norwegian Cruise Line, a United States based Transportation organisation with 38900 employees and revenues of $8.00 billion and many others.
Contact us if you need a completed and verified list of companies using Versium Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Versium Data Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Microsoft | Professional Services | 221000 | $243.0B | United States | Versium | Versium Data Management | Master Data Management | 2018 | n/a |
In 2018, Microsoft implemented Versium Data Management as part of Master Data Management efforts for CRM and marketing data management in the United States. Versium's press materials list Microsoft among organizations using its AI-powered data and identity solutions, indicating a use case focused on marketing and audience targeting.
Implementation centered on data enrichment and identity resolution capabilities within Versium Data Management, with module usage inferred from Versium's press materials rather than a detailed Versium Data Management case study. The deployment leveraged Versium's developer portal and API access to provision AI-enriched attributes and resolved identities into CRM and marketing data workflows, supporting audience segmentation and targeting across marketing and sales functions. Governance emphasis included data quality controls and identity resolution process orchestration to maintain consistent customer records across operational marketing systems.
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Norwegian Cruise Line | Transportation | 38900 | $8.0B | United States | Versium | Versium Data Management | Master Data Management | 2019 | n/a |
In 2019, Norwegian Cruise Line deployed Versium Data Management. The implementation targets marketing and CRM data management in the United States, and Versium's Datafinder customer listing includes Norwegian Cruise Line which indicates use of Versium's data append and audience matching capabilities for marketing outreach.
Versium Data Management was used to perform explicit data append and audience match functionality, aligned with Master Data Management practices for customer identity enrichment and audience segmentation. These module usages are inferred from the Datafinder listing rather than an explicit public case study, and they situate Versium Data Management as the central data enrichment and audience construction layer supporting campaign workflows.
Operational scope centered on marketing and CRM teams responsible for outreach and audience activation across the United States. The configuration supported standardized contact enrichment pipelines and audience matching processes to enable segmentation and activation by downstream marketing systems, while the public listing did not disclose specific technical integrations.
Governance focus for the deployment emphasized data quality controls, standardized enrichment rules, and segmentation governance to ensure consistent audience activation and reuse across campaigns. Detailed rollout sequencing, implementation ownership, costs, and measurable outcomes were not provided in the public Datafinder listing.
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T-Mobile _x000D_ | Communications | 70000 | $81.4B | United States | Versium | Versium Data Management | Master Data Management | 2018 | n/a |
In 2018, T-Mobile implemented Versium Data Management in a Master Data Management deployment to support marketing and CRM data operations in the United States. The engagement used Versium Data Management to map consumer attributes to T-Mobile customer lists and to generate targeted prospect lists for acquisition campaigns.
The implementation leveraged Versium's LifeData/REACH identity graph capabilities for data enrichment and identity resolution, and included construction of predictive lead scoring models to prioritize high-value prospects. Functional capabilities applied included attribute mapping, profile enrichment, identity resolution, and model-driven lead scoring to improve list quality for campaign targeting.
Operational scope focused on marketing and CRM teams in the United States, with enriched identities and scored prospect lists integrated into T-Mobile customer lists and campaign workflows for A/B testing and outreach. The integration pattern centered on feeding Versium-generated prospect lists into existing segmentation and campaign execution pipelines.
Governance activity emphasized operationalizing enriched identities into segmentation and lead qualification workflows and establishing A/B test controls for campaign validation. A/B testing reported a 350% higher response rate for campaigns that used Versium-generated prospect lists.
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Buyer Intent: Companies Evaluating Versium Data Management
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