List of Visma CRM Customers
Oslo, 277,
Norway
Since 2010, our global team of researchers has been studying Visma CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visma CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visma CRM for CRM include: DFDS A/S, a Denmark based Transportation organisation with 11000 employees and revenues of $3.03 billion, Panda Security, a Spain based Professional Services organisation with 930 employees and revenues of $210.0 million, Pierce Group, a Sweden based Retail organisation with 407 employees and revenues of $157.0 million, Alt om Bar AS, a Norway based Consumer Packaged Goods organisation with 30 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Visma CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Visma CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alt om Bar AS | Consumer Packaged Goods | 30 | $1M | Norway | Visma | Visma CRM | CRM | 2006 | n/a |
In 2006, Alt om Bar AS implemented Visma CRM to centralize key account management and customer records. The implementation leveraged Visma CRM within the CRM category to formalize account ownership and contact management for the company’s commercial operations in Norway.
Configuration work focused on account and contact master data, opportunity pipeline stages, activity and task management, and segmentation to support account planning. The Visma CRM deployment included workflow automation for activity reminders and basic reporting dashboards to provide visibility into account interactions.
Operational coverage prioritized sales and account management functions, with the system used to standardize customer record governance and assign clear account ownership. Rollout activities emphasized structured onboarding for account managers, role based access controls, and process-level rules for contact hygiene and activity logging to maintain consistent data quality.
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DFDS A/S | Transportation | 11000 | $3.0B | Denmark | Visma | Visma CRM | CRM | 2010 | n/a |
In 2010, DFDS A/S implemented Visma CRM as its CRM across DFDS Freight, DFDS Shipping and DFDS Logistics. The implementation established a centralized support and development function responsible for configuration, customization and operational maintenance, with the Head of Visma CRM support and development accountable for all development, integration, maintenance, coordination and support activities across those business units.
Visma CRM work included application-level configuration and database customization using MsSQL 2008 programming, implemented through stored procedures, triggers and daily ad hoc scripts to support transactional workflows and data synchronization. Functional focus aligned to sales, customer service and logistics coordination processes, with custom workflows and automation implemented inside the Visma CRM application.
Integrations were coordinated to link Visma CRM with internal freight, shipping and logistics operational systems and with the DFDS intranet running on SharePoint 2010, and the Head of DFDS Intranet support managed intranet maintenance and cross system content integration. The individual was also a key member of the New CRM System Working Group evaluating Microsoft Dynamics CRM 2013, providing technical input on integration patterns and data consolidation requirements.
Governance followed a centralized stewardship model combining application ownership, incident and change coordination, and ongoing database operations, supporting business functions across sales, customer service and logistics within the Visma CRM footprint.
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Panda Security | Professional Services | 930 | $210M | Spain | Visma | Visma CRM | CRM | 2009 | n/a |
In 2009, Panda Security implemented Visma CRM as its corporate customer relationship management platform in the CRM category. The deployment aligned with product management ownership of the corporate portfolio, covering both SaaS cloud and on premise product lines, with operational responsibility spanning Sweden and later Finland and with product marketing, pricing, pre sales and product launching tasks tied to the CRM instance.
Visma CRM served as the central system for contact management, sales pipeline tracking and forecasting workflows, and dashboard driven management reporting. Configuration work emphasized sales forecasting and Excel based dashboards, with the CRM instance configured to support product marketing and pricing processes and to surface pre sales and go to market signals for the product management organization.
The implementation included a managed MS SQL database layer, with explicit implementation of Visma SPCS ERP access through MS SQL to enable consolidated management reporting in Excel. Data extraction and reporting flows were owned by the product management lead, who became the company expert on MS SQL data extraction, enabling combined CRM and ERP reporting for forecasting and executive dashboards.
Governance responsibilities included ownership of the Visma CRM system and the MS SQL databases, establishing data extraction and reporting processes that supported pricing, forecasting and product launch workflows. During this period PCM functioned as Panda Security s concessionaire in Sweden and was subsequently acquired and integrated as a subsidiary, bringing the CRM and reporting coverage fully into Panda Security s operational structure.
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Retail | 407 | $157M | Sweden | Visma | Visma CRM | CRM | 2018 | n/a |
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