List of Visualfabriq Demand Forecast Master Customers
Maarssen, 3605 LT,
Netherlands
Since 2010, our global team of researchers has been studying Visualfabriq Demand Forecast Master customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visualfabriq Demand Forecast Master for Demand Forecasting and Planning from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visualfabriq Demand Forecast Master for Demand Forecasting and Planning include: Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, Heineken Netherlands, a Netherlands based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.10 billion, Arla Foods Cheese Co., a United Kingdom based Professional Services organisation with 6 employees and revenues of $222.3 million and many others.
Contact us if you need a completed and verified list of companies using Visualfabriq Demand Forecast Master, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arla Foods Cheese Co. | Professional Services | 6 | $222M | United Kingdom | Visualfabriq | Visualfabriq Demand Forecast Master | Demand Forecasting and Planning | 2020 | n/a |
In 2020 Arla Foods Cheese Co. deployed Visualfabriq Demand Forecast Master as part of an AI-driven revenue growth management initiative. Arla in Denmark was an early adopter of Visualfabriq and used the Demand Forecast Master within the Demand Forecasting and Planning category to accelerate commercial planning and improve promotional effectiveness.
The deployment emphasized a rapid MVP approach, bringing Visualfabriq Demand Forecast Master online to generate probabilistic demand forecasts and scenario models for promotional windows. Implementation focused on revenue growth management workflows, forecast orchestration, demand signal ingestion, and centralized promotional planning capabilities aligned with Demand Forecasting and Planning best practices.
Operational scope concentrated on commercial and category planning teams, aligning sales and trade promotion processes through a unified forecast and scenario repository. Governance adjustments formalized forecast ownership and embedded forecast outputs into promotion decision cycles to improve promotional effectiveness.
The case highlights Arla's AI journey and rapid MVP deployment, reporting accelerated commercial planning and improved promotional effectiveness as explicit outcomes of the Visualfabriq Demand Forecast Master implementation.
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Heineken Netherlands | Consumer Packaged Goods | 4000 | $1.1B | Netherlands | Visualfabriq | Visualfabriq Demand Forecast Master | Demand Forecasting and Planning | 2023 | n/a |
In 2023 Heineken Netherlands deployed Visualfabriq Demand Forecast Master to improve trade promotion forecasting and accuracy. The implementation uses Visualfabriq Demand Forecast Master as a Demand Forecasting and Planning application to support sales and commercial planning teams across the Netherlands, aligning prediction output with trade promotion cycles and commercial planning cadences.
The deployment centers on Visualfabriq prediction models and trade promotion forecasting capabilities, combining AI-driven demand prediction with promotional uplift modeling and collaborative planning workflows typical of Demand Forecasting and Planning systems. Configuration emphasized forecast generation for promotion windows, iterative model training on historical promotion data, and forecast publication into sales and commercial planning processes to inform promotion design and inventory decisions.
Operational scope covered commercial and sales planning functions in the Netherlands, with rollout focused on integrating predictive output into existing planning cadence and monthly trade promotion reviews. Governance changes concentrated on embedding model-driven forecasts into promotion approval workflows and establishing owner responsibilities for model inputs and forecast refresh schedules, while stated outcomes included improved trade promotion forecasting accuracy for Heineken Netherlands.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Visualfabriq | Visualfabriq Demand Forecast Master | Demand Forecasting and Planning | 2023 | n/a |
In 2023, Reckitt Benckiser implemented Visualfabriq's Claims module and is listed among Visualfabriq's consumer packaged goods customers, supporting inferred adoption of Visualfabriq Demand Forecast Master for Demand Forecasting and Planning. Public case material describes the deployment as streamlining claims management and accrual processes, integrated with SAP to improve finance and sales workflows across the organization.
Visualfabriq Demand Forecast Master and the Claims module were configured to centralize claims accounting and automate accrual calculations, feeding standardized revenue inputs into commercial forecasting processes. The Demand Forecast Master provides demand signal ingestion, statistical forecasting, and scenario planning capabilities consistent with Demand Forecasting and Planning platforms, aligning with revenue forecasting use cases across finance and sales.
Integration with SAP is explicit in the case study, supporting posting of accruals and exchange of sales forecast inputs between ERP finance ledgers and Visualfabriq datasets. Operational coverage described in the case centers on finance and commercial teams across Reckitt Benckiser's organization, aligning claims workflows with revenue planning and sales forecasting processes.
Governance emphasis in the implementation focused on standardized claims and accrual workflows, centralized data governance for forecast inputs, and formal approval workflows for accrual adjustments. The implementation narrative highlights improved coordination between finance and sales teams and streamlined claims to accrual handoffs, without published quantitative outcomes.
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