List of Visualfabriq Trade Promotion Master Customers
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Netherlands
Since 2010, our global team of researchers has been studying Visualfabriq Trade Promotion Master customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visualfabriq Trade Promotion Master for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visualfabriq Trade Promotion Master for Trade Promotion Management include: Perrigo, a Ireland based Life Sciences organisation with 8379 employees and revenues of $4.37 billion, Perfetti Van Melle, a Italy based Consumer Packaged Goods organisation with 18200 employees and revenues of $3.52 billion, Heineken Netherlands, a Netherlands based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using Visualfabriq Trade Promotion Master, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Visualfabriq Trade Promotion Master customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Heineken Netherlands | Consumer Packaged Goods | 4000 | $1.1B | Netherlands | Visualfabriq | Visualfabriq Trade Promotion Master | Trade Promotion Management | 2022 | n/a |
In 2022, Heineken Netherlands deployed Visualfabriq Trade Promotion Master across its Netherlands commercial teams. The deployment used Visualfabriq Trade Promotion Master as its Trade Promotion Management platform to improve trade promotion forecasting and prediction models and to support promotional decision-making.
The implementation emphasized forecasting and predictive modeling modules within Visualfabriq Trade Promotion Master, including embedded TPO and AI models. The case study describes retailer specific and SKU specific submodels, signaling model segmentation by account and product to produce promotion level forecasts and lift predictions.
Operational scope was focused on Heineken Netherlands commercial teams, integrating model outputs into promotional planning workflows and decision processes. The initiative impacted commercial planning and promotion execution, driving better promotional decision-making and improved profitability according to the case study, and included ongoing model governance and periodic recalibration to maintain retailer and SKU alignment.
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Perfetti Van Melle | Consumer Packaged Goods | 18200 | $3.5B | Italy | Visualfabriq | Visualfabriq Trade Promotion Master | Trade Promotion Management | 2022 | n/a |
In 2022, Perfetti Van Melle began using Visualfabriq Trade Promotion Master to drive trade promotion efficiency and effectiveness across its commercial organization. The engagement is categorized in Trade Promotion Management and was presented as a user story highlighting retailer collaboration and the capture of win-win promotional opportunities.
The Visualfabriq Trade Promotion Master implementation emphasizes trade promotion planning, promotion analysis, and promotion effectiveness measurement as core capabilities. The presentation focuses on aligning promotional calendars with promotional analysis workflows and supporting scenario-based planning and post-event effectiveness assessment to improve promotion decision making.
Operational coverage centers on commercial teams and retailer-facing negotiation processes, with the platform used to capture opportunities and inform promotion decisions across account management and trade marketing functions. Governance and process changes described in the user story concentrate on standardizing promotion planning workflows and embedding effectiveness measurement into routine commercial governance, enabling more consistent identification of mutually beneficial promotions with retailers.
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Perrigo | Life Sciences | 8379 | $4.4B | Ireland | Visualfabriq | Visualfabriq Trade Promotion Master | Trade Promotion Management | 2023 | n/a |
In 2023, Perrigo implemented Visualfabriq Trade Promotion Master as part of a Trade Promotion Management initiative to strengthen promotional planning and evaluation for its consumer health channels. The deployment emphasized revenue and trade promotion management capabilities to improve visibility into promotion P&Ls and to support more disciplined evaluation of promotional spend.
The implementation leverages Visualfabriq Trade Promotion Master functionality aligned to trade promotion workflows, with module usage inferred to include trade promotion, trade spend and demand modules based on the vendor product positioning. Configurations focused on promotion lifecycle planning, trade spend modeling and consolidated promotion P&L visibility, aligning commercial planning and finance viewpoints into a single promotion planning environment.
Operational coverage targeted consumer health channel planning and the intersecting business functions of commercial planning, sales operations and finance, centralizing promotional planning and standardizing P&L reporting workflows. Governance adjustments emphasized consolidated promotion assessment and cross functional review cycles to improve promotional evaluation and accountability.
Visualfabriq Trade Promotion Master for Perrigo is positioned to deliver improved promotional planning and evaluation and better visibility of promotion P&Ls, reflecting the vendor statement that Perrigo uses its revenue and TPM software for those outcomes. This implementation narrative links Perrigo, Visualfabriq Trade Promotion Master and Trade Promotion Management to commercial and financial planning processes.
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Buyer Intent: Companies Evaluating Visualfabriq Trade Promotion Master
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