List of Visualfabriq Trade Spend Master Customers
Maarssen, 3605 LT,
Netherlands
Since 2010, our global team of researchers has been studying Visualfabriq Trade Spend Master customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visualfabriq Trade Spend Master for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visualfabriq Trade Spend Master for Trade Promotion Management include: Arla Foods, a Denmark based Consumer Packaged Goods organisation with 20907 employees and revenues of $14.95 billion, Perfetti Van Melle, a Italy based Consumer Packaged Goods organisation with 18200 employees and revenues of $3.52 billion, Heineken USA Incorporated, a United States based Distribution organisation with 400 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Visualfabriq Trade Spend Master, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Visualfabriq Trade Spend Master customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Arla Foods | Consumer Packaged Goods | 20907 | $14.9B | Denmark | Visualfabriq | Visualfabriq Trade Spend Master | Trade Promotion Management | 2020 | n/a |
In 2020, Arla Foods implemented Visualfabriq Trade Spend Master as an early adopter of Visualfabriq’s integrated revenue management platform to strengthen Revenue Growth Management across its European commercial operations. The deployment targeted Trade Promotion Management use cases, with a focus on commercial forecasting and promotion planning to support category and trade teams in Europe.
Arla configured Visualfabriq Trade Spend Master to centralize trade spend planning, apply AI-driven forecasting to promotional plans, and support scenario modeling for promotion lifecycle management. The implementation emphasized promotion planning workflows, promotion calendar orchestration, and trade spend visibility consistent with Trade Promotion Management functional patterns.
Delivery followed a rapid minimum viable product approach with iterative regional rollouts across European markets, enabling commercial, sales, and category management teams to adapt planning and approval workflows incrementally. The program was positioned as an integrated component of Visualfabriq’s revenue management suite rather than a point solution, aligning promotion planning with broader RGM processes.
Governance changes included new centralized promotion planning processes and expedited MVP-driven release cycles to accelerate user adoption and refine AI forecasting models. Arla reported improved promotional results from the rapid MVP approach while maintaining focus on operationalizing promotion governance and cross-functional commercial execution.
|
 |
Heineken USA Incorporated | Distribution | 400 | $70M | United States | Visualfabriq | Visualfabriq Trade Spend Master | Trade Promotion Management | 2021 | n/a |
In 2021 Heineken USA Incorporated implemented Visualfabriq Trade Spend Master as a Trade Promotion Management solution, embedding the vendor’s capabilities into commercial and sales planning. The deployment emphasized the use of Visualfabriq’s AI-driven prediction models to improve trade promotion forecasting and planning within commercial processes.
Visualfabriq Trade Spend Master was configured to support forecasting, promotion planning, scenario modeling and revenue management workflows, leveraging predictive analytics to generate promotion-level recommendations. Configuration aligned model outputs with promotion calendar planning, budget orchestration and promotional mix scenarios to inform commercial decision making.
The implementation targeted commercial and sales processes across the Netherlands and broader regions, aligning promotional plans across channels and markets and integrating model output into planning cadences and sales execution workflows. Operational coverage focused on trade promotion planning functions within commercial teams rather than IT infrastructure changes.
Governance centered on embedding predictive outputs into existing promotion approval and planning cycles, with commercial planners and sales leadership using Visualfabriq Trade Spend Master outputs to prioritize spend. The vendor customer story reports increased forecast accuracy and improved decision-making as direct outcomes of the deployment.
|
 |
Perfetti Van Melle | Consumer Packaged Goods | 18200 | $3.5B | Italy | Visualfabriq | Visualfabriq Trade Spend Master | Trade Promotion Management | 2022 | n/a |
In 2022, Perfetti Van Melle implemented Visualfabriq Trade Spend Master for Trade Promotion Management across its European commercial operations. The deployment was positioned inside Visualfabriq’s integrated commercial suite and explicitly targeted promotion planning, claims handling and revenue growth management activities to align sales and finance processes and identify win-win opportunities with retail partners.
Configuration efforts concentrated on promotion lifecycle management and claims orchestration within Visualfabriq Trade Spend Master, combining promotion setup, approval workflows and post-event reconciliation to support commercial decisioning. The implementation emphasized RGM-focused capabilities and promotion-level visibility to coordinate commercial calendar, promotional funding and claims processing between field sales and finance teams.
Operational coverage included European sales and finance functions, where central governance and standardized workflow controls were established to manage promotion approvals and claims settlement. Reported outcomes from the customer story highlight improved trade promotion efficiency and effectiveness and stronger retailer collaboration enabled by Visualfabriq Trade Spend Master and the broader Visualfabriq commercial suite.
|
Buyer Intent: Companies Evaluating Visualfabriq Trade Spend Master
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||