List of Weborama Customer Data Platform Customers
Since 2010, our global team of researchers has been studying Weborama Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Weborama Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Weborama Customer Data Platform for Customer Data Platform include: Essity, a Sweden based Consumer Packaged Goods organisation with 36000 employees and revenues of $13.43 billion, SNCF Connect, a France based Transportation organisation with 200 employees and revenues of $314.0 million, Cofidis France, a France based Banking and Financial Services organisation with 1000 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Weborama Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Weborama Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cofidis France | Banking and Financial Services | 1000 | $300M | France | Weborama | Weborama Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, Cofidis France implemented Weborama Customer Data Platform as part of a program to shift acquisition activity to cookieless methods. The deployment used the Customer Data Platform to operationalize semantic contextual targeting and audience activation within the company marketing stack for acquisition in France.
The Weborama Customer Data Platform was configured to ingest contextual signals, execute semantic analysis for contextual targeting, and build real-time audience segments for campaign activation. Cofidis and Weborama later tested an integration with First-ID to incorporate alternative identity signals alongside contextual profiles, extending the platform's identity resolution and targeting capabilities for acquisition workflows.
The scope of the rollout was the marketing and acquisition function in France, executed as a staged testing program to compare cookieless contextual approaches against cookie-based campaigns. Governance focused on test design and measurement for acquisition channels, with campaign orchestration and segmentation managed inside the Weborama Customer Data Platform to feed activation into acquisition media.
Test results reported from the program showed outcomes versus traditional third-party cookie methods, with a 55% increase in leads and a 65% reduction in acquisition costs. The Weborama Customer Data Platform at Cofidis France therefore served as the central system for cookieless contextual targeting, audience construction, and integration with alternative identifier providers to support acquisition performance.
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Essity | Consumer Packaged Goods | 36000 | $13.4B | Sweden | Weborama | Weborama Customer Data Platform | Customer Data Platform | 2023 | n/a |
In 2023, Essity implemented the Weborama Customer Data Platform to support branding campaigns for its Nana and TENA brands. The Weborama Customer Data Platform, a Customer Data Platform, was applied to marketing and branding activities in France and aimed to enable cookieless contextual and semantic targeting to improve reach and ad visibility.
Configuration emphasized contextual semantic targeting capabilities and audience orchestration, using semantic content signals to align creative with health related content environments. The implementation leveraged Customer Data Platform functions such as segmented audience construction, real time activation and campaign orchestration to map context signals to campaign rules within Weborama’s cookieless framework.
Operational coverage focused on marketing and branding teams in France and integrated with digital media activation workflows to drive programmatic and display placements from the Weborama Customer Data Platform. Measurement practices were adapted for a cookieless environment, incorporating tagless viewability checks and contextual taxonomy validation to confirm placement relevance and visibility.
Governance centered on campaign level configuration, semantic taxonomy management and centralized control of contextual targeting rules to maintain brand safe execution across Nana and TENA campaigns. Outcomes reported in Weborama’s cookieless strategies summary included approximately 30% higher reach and 86.8% viewability on a health related campaign, reflecting improved ad visibility under the cookieless contextual targeting approach.
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SNCF Connect | Transportation | 200 | $314M | France | Weborama | Weborama Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, SNCF Connect deployed Weborama Customer Data Platform as its Customer Data Platform to centralize CRM, web and sales data and to execute cohort-based measurement for a Toussaint 2022 display campaign. The deployment focused on marketing and CRM use cases in France, with the Weborama Customer Data Platform positioned to unify customer identifiers and enable incremental test-and-learn measurement for media effectiveness.
Configuration emphasized data ingestion and unification, identity resolution, audience segmentation and cohort matching, and measurement and analytics workflows typical of a Customer Data Platform. Weborama Customer Data Platform was used to build and match study cohorts for exposed versus control populations, enabling targeted audience construction and incremental response analysis tied to display media buys.
Operational scope covered marketing and CRM teams in France and consolidated CRM, web behavioral and sales transaction datasets to feed segmentation and measurement processes. The implementation supported campaign measurement workflows that linked exposure cohorts to downstream sales outcomes, allowing marketing teams to run controlled incremental measurement on the Toussaint 2022 display campaign.
Results from the cohort measurement were explicitly reported as a 90% incremental revenue uplift and a 53% increase in ROAS for exposed customers after using Weborama Customer Data Platform to build and match study cohorts. The project therefore combined Customer Data Platform capabilities with cohort-based media measurement to improve targeting and media effectiveness for SNCF Connect marketing and CRM functions.
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