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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Workbooks CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bic Innovation Professional Services 20 $5M United Kingdom Workbooks Online Workbooks CRM CRM 2022 n/a
In 2022, Bic Innovation implemented Workbooks CRM to manage client engagement and web lead capture. The deployment uses Workbooks Online as a cloud SaaS instance and is surfaced on the company website to capture inquiries and route them into the CRM. Workbooks CRM centralizes contact records, activity history, and opportunity tracking for a compact professional services firm of roughly 20 employees, with configuration choices favoring lightweight setup over heavy customization. Configured modules include contact and company records, opportunity pipeline stages, web-to-lead forms embedded on the website, and activity and task management to support sales and delivery workflows. Operational coverage focuses on sales, pre-sales and client delivery functions, with a single administrative governance model handling user provisioning, access controls and workflow rules. Reporting and list segmentation are implemented inside Workbooks CRM to support ongoing client outreach and account management activities.
Flexipol Distribution 150 $34M United Kingdom Workbooks Online Workbooks CRM CRM 2020 n/a
In 2020, Flexipol deployed Workbooks CRM to support customer engagement and sales operations, using the Workbooks CRM instance directly on their public website for lead capture and customer interaction. The deployment aligned with the CRM category and targeted commercial teams within the distributor, reflecting a SaaS delivery model provided by Workbooks Online and surfaced through web-based forms and customer portals on Flexipol.co.uk. The Workbooks CRM implementation emphasized core CRM capabilities, including contact and account management, opportunity and pipeline tracking, activity logging, and dashboard reporting. Configuration work focused on web-to-lead capture flows embedded on the website, custom fields and workflows to match distribution sales processes, and role-based access controls to separate sales, marketing, and customer service functions. Operational scope covered UK-based sales, marketing, and support teams across Flexipol’s distribution business, with a centralized CRM administration model to manage data quality and user provisioning. Governance included staged user onboarding and standardization of sales stages and activity hygiene, enabling consistent CRM usage across departments while preserving a cloud-hosted architecture and web-integrated lead intake.
Lapsafe Manufacturing 28 $5M United Kingdom Workbooks Online Workbooks CRM CRM 2014 n/a
In 2014, Lapsafe implemented Workbooks CRM, deploying the Workbooks CRM cloud application to support customer interaction and sales processes for the manufacturing business. The implementation uses Workbooks CRM on their website to capture inbound leads and to maintain a centralized customer record for web-originated enquiries. The deployment focuses on core CRM capabilities such as contact and account management, sales pipeline tracking, and web lead capture configured for a 28 employee UK manufacturing operation. Governance and operational ownership are organized between sales and operations, standardizing inbound web form handling, lead assignment workflows, and opportunity stage definitions across the organization.
Sally Beauty UK Retail 2000 $180M United Kingdom Workbooks Online Workbooks CRM CRM 2014 n/a
In 2014, Sally Beauty UK implemented Workbooks CRM, a cloud-based CRM to manage its growing field sales teams supporting commercial salons and training colleges. The deployment was driven by the need to centralize sales activity for a wholesale retail business that distributes more than 4,000 hair and beauty products. Workbooks CRM was configured to deliver core CRM functionality including email management, contact and meeting tracking, and quote creation, accessed through a web-based user interface to promote rapid user adoption. Configuration choices emphasized an intuitive UI and self-service customization so internal administrators could adapt workflows with minimal external training or ongoing IT overhead. The implementation included synchronization with the Outlook client to ensure emails and calendar items remain aligned with CRM records, supporting remote and field-based sales workflows. Initial operational scope covered two remote sales teams, with plans to consider adding the Sales Support Team to extend internal workflow automation and improve customer service processes. Sally Beauty UK migrated from Sage CRM after evaluating multiple vendors, and retained responsibility for customisation and system maintenance to keep administrative costs low. Company leadership stated confidence that Workbooks CRM will improve sales team effectiveness and provide the management reporting required to manage and achieve sales targets.
Sally Salon Services Retail 1602 $197M United Kingdom Workbooks Online Workbooks CRM CRM 2014 n/a
In 2014, Sally Salon Services implemented Workbooks CRM to manage its growing field sales teams and centralize sales activity in a cloud environment. The company had previously selected SageCRM during its vendor review, and chose Workbooks CRM to provide a cloud based front end for remote sales operations and quote management. The implementation focused on core CRM capabilities, provisioning modules to manage emails, contacts, meetings and quotes within a single system. Workbooks CRM was configured to emphasize an intuitive user interface to drive adoption and to enable internal administrators to customise record layouts, workflows and management reports without heavy IT intervention. The deployment used a cloud architecture with synchronization to the Outlook client to support email and calendar workflows for remote sales staff. Workbooks.com positioning indicates the platform can extend to order management, invoicing and supplier management, creating a pathway to expand operational scope beyond sales if required. Governance and operational ownership were established for internal system maintenance, reflecting a deliberate choice to minimise on going administrative and internal IT costs. The rollout targeted two field sales teams with the option to add the Sales Support Team later to streamline internal workflows and improve customer service processes. Sally Salon Services expected Workbooks CRM to improve the effectiveness of its sales teams and the quality of management reporting, while reducing ongoing administrative cost burdens. The implementation narrative ties the company, Workbooks CRM, CRM category and frontline sales functions into a consolidated cloud CRM deployment.
Professional Services 4 $1M United Kingdom Workbooks Online Workbooks CRM CRM 2021 n/a
Professional Services 10 $1M United Kingdom Workbooks Online Workbooks CRM CRM 2019 n/a
Professional Services 40 $5M United Kingdom Workbooks Online Workbooks CRM CRM 2009 n/a
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Buyer Intent: Companies Evaluating Workbooks CRM

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FAQ - APPS RUN THE WORLD Workbooks CRM Coverage

Workbooks CRM is a CRM solution from Workbooks Online.

Companies worldwide use Workbooks CRM, from small firms to large enterprises across 21+ industries.

Organizations such as Sally Salon Services, Sally Beauty UK, Flexipol, Bic Innovation and Lapsafe are recorded users of Workbooks CRM for CRM.

Companies using Workbooks CRM are most concentrated in Retail, Distribution and Professional Services, with adoption spanning over 21 industries.

Companies using Workbooks CRM are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Workbooks CRM across Americas, EMEA, and APAC.

Companies using Workbooks CRM range from small businesses with 0-100 employees - 62.5%, to mid-sized firms with 101-1,000 employees - 12.5%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of Workbooks CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Workbooks CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.