List of Yahoo Ads Customers
New York, 10003, NY,
United States
Since 2010, our global team of researchers has been studying Yahoo Ads customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Yahoo Ads for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Yahoo Ads for Digital Advertising Platform include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Chevrolet, a United States based Automotive organisation with 180000 employees and revenues of $145.60 billion, HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion and many others.
Contact us if you need a completed and verified list of companies using Yahoo Ads, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Yahoo Ads customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Chevrolet | Automotive | 180000 | $145.6B | United States | Yahoo | Yahoo Ads | Digital Advertising Platform | 2025 | n/a |
In 2025, Chevrolet deployed Yahoo Ads as a Digital Advertising Platform to support the Equinox EV launch in the United States. The engagement used Yahoo Ads programmatic capabilities to centralize audience activation tied to retail grocery signals for the product introduction.
Yahoo Ads was configured to leverage Yahoo DSP for audience activation, campaign targeting, creative delivery and measurement workflows, integrating Kroger Precision Marketing audiences to inject first party retail signals into media activation. The implementation combined Kroger Precision Marketing data with Yahoo's activation stack to focus delivery against household income segments and to operationalize retail-aware programmatic targeting across the campaign.
Integration with Kroger Precision Marketing was explicit, using KPM audiences in the Yahoo Ads activation pipeline to align retail purchase signals with media buys. Operational scope was U.S. media planning and retail-focused audience activation for the Equinox EV launch, involving Chevrolet marketing and measurement teams. Yahoo reported that 53% of impressions reached the Equinox EV target HHI range and noted improved efficiency and consideration in the 2025 test.
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HP | Manufacturing | 58000 | $53.6B | United States | Yahoo | Yahoo Ads | Digital Advertising Platform | 2008 | n/a |
In 2008, HP implemented Yahoo Ads through a beta of Yahoo's Rich Ads in Search to augment search advertising with video, images and custom links in the United States. Yahoo Ads is a Digital Advertising Platform used to deliver enhanced search ad units alongside traditional text listings, and the deployment focused on rich-media creative embedded within search result pages.
The implementation centered on Yahoo's Rich Ads in Search module, which delivered video, image assets and custom link capabilities to expand creative formats in paid search. Configuration emphasized creative ingestion, rich-media rendering on the search results page and integration with existing paid search bidding and campaign management workflows to serve rich-media variants alongside standard search ads.
The pilot was scoped to the United States and operated as a beta test with HP marketing and search advertising teams managing creative and campaign governance. Yahoo reported dramatic pilot results, including a 774% total increase in clickthrough rate versus traditional search, and HP used the pilot to evaluate engagement and creative performance for broader paid search planning.
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Walmart | Retail | 2100000 | $681.0B | United States | Yahoo | Yahoo Ads | Digital Advertising Platform | 2019 | n/a |
In 2019, Walmart deployed Yahoo Ads as a Digital Advertising Platform to support retail marketing and commerce campaigns in the United States. The engagement began as a multi year partnership in 2019 and focused on holiday and commerce-driven advertising across Yahoo properties.
Walmart used Yahoo Ads and Yahoo DSP capabilities to deliver shoppable holiday content, augmented reality experiences, and add to cart functionality. Implementation emphasized creative delivery, audience targeting, and commerce enabled ad units that surfaced product detail and cart actions directly within Yahoo owned and operated inventory.
Operational scope covered U.S. retail marketing and commerce flows across Yahoo properties, with ad delivery and shopping interactions instrumented through the Yahoo Ads platform. The deployment connected shoppable units and AR experiences to Walmart commerce pathways, enabling consumers to move from ad exposure to add to cart within the Yahoo environment.
Outcomes reported by Yahoo and Verizon Media for the multi year engagement included a 239% year over year increase in gross merchandise value for 2020 and a 94% year over year GMV lift in 2021, reflecting measured commerce impact attributed to the Yahoo Ads implementation.
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Buyer Intent: Companies Evaluating Yahoo Ads
- Tencent, a China based Construction and Real Estate organization with 110558 Employees
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