List of YakTrak Customers
Melbourne, 3008, VIC,
Australia
Since 2010, our global team of researchers has been studying YakTrak customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased YakTrak for Digital Coaching from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using YakTrak for Digital Coaching include: Origin Energy, a Australia based Utilities organisation with 5000 employees and revenues of $10.43 billion, Bupa Australia, a Australia based Insurance organisation with 13382 employees and revenues of $5.49 billion, EnergyAustralia, a Australia based Utilities organisation with 2193 employees and revenues of $4.68 billion and many others.
Contact us if you need a completed and verified list of companies using YakTrak, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The YakTrak customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bupa Australia | Insurance | 13382 | $5.5B | Australia | YakTrak | YakTrak | Digital Coaching | 2015 | n/a |
In 2015, Bupa Australia deployed YakTrak, a Digital Coaching application, to support a new leadership coaching program across retail and contact centre regions in Australia. YakTrak was configured to capture and quantify both the quality and quantity of coaching interactions and to instrument coaching activity and meeting cadence for regional managers and frontline leaders.
Implementation emphasized core Digital Coaching capabilities including interaction tracking, session scheduling, coaching analytics and structured feedback capture, with dashboards to visualize coaching volume and qualitative scores. The deployment covered retail outlets and contact centre operations across Australia and targeted leadership and people managers as primary users, aligning coaching cadence with regional performance reviews. Governance introduced standardized coaching workflows and meeting cadence expectations to enforce consistent coaching practice across regions. The rollout drove large uplifts in coaching activity and meeting cadence, resulting in approximately 131% increase in coaching activity and regional performance improvements.
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EnergyAustralia | Utilities | 2193 | $4.7B | Australia | YakTrak | YakTrak | Digital Coaching | 2017 | GRIST Consulting |
In 2017, EnergyAustralia deployed YakTrak to embed a structured coaching and operating rhythm across its contact centre, targeting improvements in customer conversations and leader capability. YakTrak is a Digital Coaching application used to formalize coaching cadence and frontline management practices across EnergyAustralia’s Australian contact centre operations.
The implementation concentrated on configuring structured coaching workflows and operating rhythm schedules, including standardized coaching templates, observation checklists, and manager-led conversation coaching processes. Configuration and coaching cadence were aligned to sales and service contact centre workflows to make coaching a repeatable operational routine.
The program was delivered with GRIST Consulting and rolled out to contact centre sales teams and their leaders across Australia, with an emphasis on embedding leader capability rather than point tooling. Governance focused on establishing regular coaching touchpoints and manager accountability within existing contact centre operating processes.
Reported outcomes from the YakTrak deployment include EnergyAustralia becoming the #1 Australian sales contact centre, along with stated improvements in customer satisfaction, employee engagement and sales conversion.
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Origin Energy | Utilities | 5000 | $10.4B | Australia | YakTrak | YakTrak | Digital Coaching | 2016 | n/a |
In 2016, Origin Energy ran a YakTrak A/B proof-of-concept to link coaching activity to customer outcomes and sales performance within its retail and contact-centre teams. The YakTrak deployment targeted a clear business goal of attributing coaching inputs to customer satisfaction and sales output, operating as a controlled A/B pilot across agent cohorts.
The implementation leveraged core Digital Coaching capabilities such as structured coaching workflows, activity tracking, and performance analytics to capture coaching interactions, assign coaching tasks, and measure agent-level outcomes. YakTrak was configured to support A/B comparison and reporting across coached and control groups, enabling direct correlation between coaching events and downstream customer and sales metrics.
Operational coverage was focused on Origin Energy retail outlets and contact centres in Australia, with the platform embedded into frontline coaching and sales enablement practices. The deployment shifted coaching from ad hoc feedback toward instrumented, repeatable workflows that connected coaching activity to customer experience management and sales performance.
The A/B proof-of-concept demonstrated about a 41% increase in customer satisfaction and approximately 13.8% uplift in sales output, and Origin continues to use YakTrak to support coaching across its network in Australia.
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