List of Zanroo Social Analytics Customers
Since 2010, our global team of researchers has been studying Zanroo Social Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zanroo Social Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zanroo Social Analytics for Marketing Analytics include: Lotus's Malaysia, a Malaysia based Retail organisation with 9000 employees and revenues of $1.70 billion, Bank Islam Malaysia, a Malaysia based Banking and Financial Services organisation with 4500 employees and revenues of $570.0 million, Ministry of Energy Transition and Water Transformation Malaysia, a Malaysia based Government organisation with 500 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Zanroo Social Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zanroo Social Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Islam Malaysia | Banking and Financial Services | 4500 | $570M | Malaysia | Zanroo | Zanroo Social Analytics | Marketing Analytics | 2024 | n/a |
In 2024, Bank Islam Malaysia Berhad deployed Zanroo Social Analytics to support corporate communications and public relations teams. The deployment uses Zanroo Social Analytics within the Marketing Analytics category to deliver continuous social sentiment monitoring and accelerate crisis response across Malaysia.
Module usage is inferred to include Zanroo's Social Listening and Crisis Monitoring modules based on the vendor testimonial, configured to provide keyword and hashtag tracking, sentiment classification, real time alerting, and centralized dashboards for issue detection. Zanroo Social Analytics was instrumented to surface breaking news signals and to consolidate social conversation streams into actionable workflows for communications staff.
Operational coverage focused on the bank's corporate communications and PR functions across Malaysia, with monitoring workflows designed for early detection and escalation to crisis response owners. Governance adjustments included formalizing alert thresholds and handoff procedures between monitoring teams and incident response, enabling faster insight and time savings reported by the organization.
The implementation emphasized monitoring, detection, and escalation capabilities within the Marketing Analytics context, with outcomes reported as faster insight and time savings; no additional integrations or cost details were disclosed.
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Lotus's Malaysia | Retail | 9000 | $1.7B | Malaysia | Zanroo | Zanroo Social Analytics | Marketing Analytics | 2024 | n/a |
In 2024, Lotus's Malaysia implemented Zanroo Social Analytics as a Marketing Analytics platform to support brand marketing and campaign measurement in Malaysia. Lotus's Malaysia used Zanroo Social Analytics to centralize campaign performance reporting and to enable influencer analysis, according to the vendor testimonial. The testimonial indicates usage of Zanroo modules InfluAlly, Trends X and Social Listening, and specific contract timing was not published.
Deployment centered on marketing operations and brand teams in Malaysia, with Social Listening capturing brand sentiment, Trends X surfacing topical shifts and InfluAlly supporting influencer performance analysis. Functional configuration emphasized campaign dashboards, real-time listening workflows and influencer tracking aligned to Marketing Analytics use cases, with reporting workflows integrated into brand and campaign measurement processes.
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Ministry of Energy Transition and Water Transformation Malaysia | Government | 500 | $50M | Malaysia | Zanroo | Zanroo Social Analytics | Marketing Analytics | 2024 | n/a |
In 2024 the Ministry of Energy Transition and Water Transformation Malaysia implemented Zanroo Social Analytics as a Marketing Analytics application for its Corporate Communications unit. The deployment focused on public sentiment monitoring and policymaker communications tracking across Malaysia, with the stated effect of improving situational awareness and supporting communications planning for government messaging.
The implementation centered on Zanroo Social Analytics and inferred use of Zanroo's Social Analytics Crisis Monitoring capabilities, applying social listening, sentiment analysis, dashboarding, alerting, and campaign-level reporting to support daily monitoring and escalation workflows. Operational scope remained within the Corporate Communications function nationwide, with configuration oriented to policymaker engagement signals and public sentiment trends to inform communications planning and rapid-response communications governance.
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