AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of ZiftONE Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Fastly Communications 1100 $544M United States Zift Solutions ZiftONE Marketing Automation 2020 n/a
In 2020, Fastly implemented ZiftONE from Zift Solutions as its Marketing Automation platform to centralize partner and demand orchestration within the buyer journey. The deployment was positioned under the company business systems function, with an Application Administrator accountable for design, architecture, and development of the business systems infrastructure from initial lead through marketing, sales, renewal, accounting, customer success and advocacy. ZiftONE Customer Portal and Marketing Automation capabilities were configured to manage lead lifecycle and campaign orchestration across internal and partner channels, and standard marketing automation workflows were established to support campaign execution and content syndication. Configuration work focused on aligning ZiftONE modules with the organization workflow for lead capture, routing, and engagement tracking, while preserving integration points for upstream and downstream systems. Integrations tied ZiftONE to Marketo, Salesforce, Gainsight, Docusign and LeanData to maintain end to end buyer journey continuity, with systems integrated to carry lead and opportunity data between marketing automation, CRM, customer success and contract execution tooling. Operational coverage spanned marketing, sales, renewals, accounting and customer success functions, reflecting crossfunctional orchestration rather than a single departmental silo. Governance was exercised through a central Application Administrator role that managed architecture, ongoing configuration, and crossfunctional process ownership, enabling coordinated workflows across the integrated stack. The implementation narrative centers on ZiftONE as the Marketing Automation hub orchestrating partner portal interactions and multi system lead flows within Fastlys broader business systems environment.
IFS Professional Services 7000 $1.4B Sweden Zift Solutions ZiftONE Marketing Automation 2019 n/a
In 2019, IFS implemented ZiftONE from Zift Solutions as a Marketing Automation application to extend partner marketing and PRM capabilities across its global software business. The deployment aligned with IFS objectives to increase agility, accelerate customer onboarding, and enable a connected partner ecosystem while leveraging cloud connectivity to third party services. The ZiftONE implementation focused on marketing automation and partner relationship management workflows, centralizing campaign orchestration, lead distribution, and co-marketing asset delivery consistent with Marketing Automation functional models. ZiftONE was configured to support partner enablement and marketing program execution alongside IFS sales and partner engagement processes. Integration architecture leveraged an enterprise iPaaS approach using the Boomi AtomSphere Platform to synchronize ZiftONE with core systems, explicitly including the IFS ERP platform, Saba learning management, ServiceNow ticketing, and Xactly sales performance tools. This integration layer supported real time data flows between ZiftONE and operational systems and was part of a broader effort that consolidated seven separate instances into a single unified environment within six months, backed by an internal integration team. Governance and operational scope covered marketing, partner management, sales operations, and service teams, with workflow restructuring to route leads and feedback through integrated touch points. Outcomes documented by IFS include improved data synchronization, reduced manual integration effort, faster deployment of integrations, and measurable expansion of partner ecosystem activity as partners could tap synchronized PRM and ERP data to bring in more leads.
Samsung US Manufacturing 11000 $36.6B United States Zift Solutions ZiftONE Marketing Automation 2016 n/a
In 2016, Samsung US implemented ZiftONE, a Marketing Automation application to centralize partner marketing programs and scorecard activities across the company and its top 500 partners. The engagement positioned ZiftONE as the primary Partner Resource Management and marketing orchestration layer for Samsung US, operated under the vendor Zift Solutions and coordinated by Samsung marketing operations leadership. The ZiftONE implementation ingested and operationalized multiple partner program components including VIR, SPIF, SPA, EPP, FOC, POS Rebate and LMS training programs, enabling partner ROI analysis and a marketing scorecard that informed investment strategy. Functional configuration emphasized partner program enrollment, campaign orchestration, scorecarding, and fund allocation workflows tied to partner ROI potential. Integrations were a central focus, with explicit data synchronization of Salesforce CRM data and Eloqua marketing automation data into the ZiftONE platform, and automated linking across platforms to maintain clean and accurate partner and campaign data. Operational coverage included Samsung’s marketing operations, partner management teams, training administrators and budget teams to ensure program data flowed between marketing, sales and finance systems. Governance and rollout were managed with an integration project lead responsible for end to end integration and for ensuring all partner programs and external system feeds linked to ZiftONE to share information automatically. The marketing scorecard and integrated fund allocation process were used to develop Samsung’s marketing investment strategy and to align budget teams to eliminate wasteful spending and maximize partner investments.
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Buyer Intent: Companies Evaluating ZiftONE

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating ZiftONE. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating ZiftONE for Marketing Automation include:

  1. LG Electronics, a South Korea based Manufacturing organization with 82000 Employees

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FAQ - APPS RUN THE WORLD ZiftONE Coverage

ZiftONE is a Marketing Automation solution from Zift Solutions.

Companies worldwide use ZiftONE, from small firms to large enterprises across 21+ industries.

Organizations such as Samsung US, IFS and Fastly are recorded users of ZiftONE for Marketing Automation.

Companies using ZiftONE are most concentrated in Manufacturing, Professional Services and Communications, with adoption spanning over 21 industries.

Companies using ZiftONE are most concentrated in United States and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of ZiftONE across Americas, EMEA, and APAC.

Companies using ZiftONE range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 33.33%.

Customers of ZiftONE include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified ZiftONE customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.