List of ZoomInfo MarketingOS Customers
Vancouver, 98660, WA,
United States
Since 2010, our global team of researchers has been studying ZoomInfo MarketingOS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ZoomInfo MarketingOS for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ZoomInfo MarketingOS for Account Based Marketing include: Workfront, a United States based Professional Services organisation with 1000 employees and revenues of $250.0 million, Pirs Capital, a United States based Banking and Financial Services organisation with 10 employees and revenues of $1.0 million, Marketing Advocate, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using ZoomInfo MarketingOS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ZoomInfo MarketingOS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Marketing Advocate | Professional Services | 10 | $1M | United States | Zoominfo | ZoomInfo MarketingOS | Account Based Marketing | 2019 | n/a |
In 2019, Marketing Advocate deployed ZoomInfo MarketingOS to support Account Based Marketing for channel and partner-led demand generation in the United States. The small professional services firm implemented ZoomInfo MarketingOS together with ZoomInfo Pro capabilities to establish targeted account lists and to accelerate partner outreach workflows.
Configuration focused on account targeting, list enrichment, segmentation, and campaign orchestration modules consistent with Account Based Marketing implementations, with automated population of account profiles and rules-based segmentation to prioritize partner-relevant accounts. ZoomInfo MarketingOS was integrated with Salesforce to sync enriched account records and campaign touch data into CRM, enabling coordinated marketing and sales sequencing and CRM-driven follow up.
Operational scope encompassed marketing and sales functions supporting US channel programs and partner-led demand generation, with marketing owning campaign configuration and CRM synchronization for handoff to sales. The case study reports Marketing Advocate halved time-to-close and increased deal size after the deployment, outcomes attributed to tighter account targeting, enriched data, and the Salesforce integration.
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Pirs Capital | Banking and Financial Services | 10 | $1M | United States | Zoominfo | ZoomInfo MarketingOS | Account Based Marketing | 2022 | n/a |
In 2022, Pirs Capital implemented ZoomInfo MarketingOS to support targeted B2B marketing and demand generation in the United States. The purchase is recorded in technographic research as a MarketingOS/ABM deployment under the Account Based Marketing category, and it was adopted to strengthen account-centric outreach and address-based targeting for a small financial services firm.
The implementation leverages ZoomInfo MarketingOS capabilities focused on account selection, audience targeting, contact enrichment, intent signal awareness, and campaign orchestration, aligning core Account Based Marketing workflows with demand generation execution. Operational scope centers on marketing and demand generation functions within Pirs Capital, centralizing account and contact data to refine outbound campaigns and improve campaign execution. The technographic record explicitly links the ZoomInfo MarketingOS deployment to improved audience targeting and campaign execution in the United States.
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Workfront | Professional Services | 1000 | $250M | United States | Zoominfo | ZoomInfo MarketingOS | Account Based Marketing | 2019 | n/a |
In 2019, Workfront adopted ZoomInfo MarketingOS to address persistent CRM data problems and accelerate account based selling across its US go to market organization. The implementation targeted the Account Based Marketing category to strengthen targeted outreach and sales activity with enriched account and contact intelligence.
Workfront implemented ZoomInfo MarketingOS capabilities for CRM data enrichment, contact and account intelligence, and targeted list creation to support account based selling workflows. The deployment emphasized data hygiene and lead and account scoring inputs to drive more focused outbound engagement and prioritization by sales teams.
The implementation integrated ZoomInfo MarketingOS with the company CRM and sales engagement workflows to feed cleaned, enhanced records into opportunity planning and outreach orchestration. Operational coverage centered on the US GTM organization with aligned usage by both sales and marketing for account segmentation and campaign activation.
Governance changes included tighter data stewardship and coordinated sales marketing processes to operationalize account based insights from ZoomInfo MarketingOS. The case study reports that these sales and CRM focused activities more than doubled sales activity and grew pipeline by approximately 90 percent for Workfront in the United States.
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