Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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GNC | Retail | 10 | $1M | United States | Verint Systems | Verint Kana | Customer Engagement | 2020 | n/a | In 2020, GNC implemented Verint Kana as part of its Customer Engagement strategy. The deployment responded to pandemic driven shifts when store traffic declined and digital orders spiked, and it supported a rapid transition of contact center agents to work from home. GNC operates more than 3,000 locations in the United States and Canada and required an omnichannel approach to sustain ecommerce and in store continuity. Verint Kana was configured to capture actionable digital experience data and to surface customer and employee sentiment across online channels. The implementation emphasized a real time digital triage workflow that identified online credit card payment issues, product issues, and promotion effectiveness, and it provided diagnostic analytics and insight dashboards to prioritize operational responses. Functional capabilities aligned to the Customer Engagement category included feedback capture, event driven orchestration, and insight visualization to support tactical and operational decision making. The deployment integrated Verint Kana outputs with GNCs CRM platform to enrich customer records and enable cross functional workflows. Operational coverage included ecommerce teams, a newly formed digital triage team, remote contact center agents, and fulfillment teams handling surging online orders, delivering visibility at tactical, operational, and strategic levels. Integration focus was on consolidating digital feedback with CRM data to accelerate find and fix processes and route issues to the appropriate operational teams. Governance and process changes centered on instituting the digital triage team and embedding triage workflows into ecommerce and fulfillment operations to accelerate resolution. GNC reported that the solution helped save sales and made a positive impact on customer experience, and it improved fulfillment teams ability to manage high demand and pandemic related shipping and contact center challenges. No implementation partners or cost details were specified. | |
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rue21 | Retail | 6200 | $1.7B | United States | Verint Systems | Verint Kana | Customer Engagement | 2020 | n/a | In 2020, rue21 implemented Verint Kana as part of its Customer Engagement platform to centralize conversational case handling and customer interaction orchestration. The retailer, which operates more than 600 stores and a growing omnichannel footprint, positioned Verint Kana to support its customer experience team and store operations in capturing and actioning customer feedback across channels. The Verint Kana deployment was configured to provide conversational routing, case management, and knowledge management capabilities that complement the broader Verint Experience Cloud deployment. Verint Predictive Experience was used alongside Verint Kana to translate Voice of Customer signals into prioritized actions, enabling the CX team to align feedback to KPIs and operational playbooks. Operational coverage for Verint Kana spanned store, digital, fulfillment, and Buy Online Pickup In Store fulfillment workflows, and it was instrumented to work with the retailer's multi-channel listening strategy that included mobile, web, social, email, voice, and SMS. The implementation supported business functions including customer experience, store operations, and fulfillment, and it fed structured and unstructured customer feedback into centralized analytics and KPI dashboards. Governance centered on aligning VOC insights produced by Verint Kana and the Verint Experience Cloud to business KPIs and frontline processes, enabling the CX team to operationalize changes in greetings, fitting room engagement, and checkout speed. The deployment made rue21 Verint Kana Customer Engagement part of a closed loop feedback and action model that guided later efforts to improve BOPIS and plus-size assortments. | |
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Retail | 35000 | $8.8B | Germany | BITE GmbH | BITE Applicant Manager | Applicant Tracking System | 2016 | n/a |
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Retail | 11096 | $1.6B | Germany | Concludis GmbH | Concludis ATS | Applicant Tracking System | 2020 | n/a |
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Retail | 1200 | $250M | Germany | Concludis GmbH | Concludis ATS | Applicant Tracking System | 2017 | n/a |
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Retail | 600 | $200M | Germany | Concludis GmbH | Concludis ATS | Applicant Tracking System | 2016 | n/a |
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Retail | 9500 | $1.9B | Germany | Concludis GmbH | Concludis ATS | Applicant Tracking System | 2018 | n/a |
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Retail | 16000 | $4.0B | Germany | Cornerstone OnDemand | Cornerstone Recruiting Suite | Recruiting,Applicant Tracking System | 2020 | n/a |
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Retail | 72811 | $30.2B | Germany | Cornerstone OnDemand | Cornerstone Saba Lumesse TalentLink Recruitment | Applicant Tracking System | 2015 | n/a |
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Retail | 8500 | $2.0B | Germany | Cornerstone OnDemand | Cornerstone Saba Lumesse TalentLink Recruitment | Applicant Tracking System | 2021 | n/a |
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