Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Deckers | Retail | 5500 | $5.0B | United States | IFS | Customerville CX Platform | Customer Experience | 2016 | n/a | In 2016, Deckers implemented the Customerville CX Platform to centralize customer feedback and measurement as part of a Customer Experience program. Deckers is a United States retail company with approximately 5,500 employees, and the initial deployment was scoped to capture post-purchase and engagement feedback across its digital channels and direct customer interactions. The Customerville CX Platform implementation concentrated on feedback collection and survey orchestration, Net Promoter Score measurement, structured qualitative comment capture, and analytics dashboarding. Configuration work emphasized survey flows, response routing, segmentation filters, and configurable dashboards to surface trends for business stakeholders. Operational coverage extended to product, marketing, and customer service functions, with the Customerville CX Platform serving as a centralized CX layer that fed structured feedback into internal prioritization and response workflows. The deployment supported closed loop feedback handling and provided standardized feedback taxonomies to enable cross-functional use of customer insights. Governance for the implementation established CX program ownership, configuration governance for survey and dashboard changes, and training for service and marketing teams to operationalize feedback. Rollout was managed in phases by channel and included recurring review cycles to refine survey instruments and operational workflows. | |
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Tiffany & Co. | Retail | 17000 | $5.8B | United States | InMoment | InMoment XI Platform | Customer Experience | 2018 | n/a | ||
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Retail | 4000 | $1.4B | United States | InMoment | InMoment XI Platform | Customer Experience | 2019 | n/a |
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Retail | 138808 | $87.6B | United States | Medallia | Medallia Experience Cloud | Customer Experience | 2020 | n/a |
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Retail | 2209 | $1.1B | Japan | Momentive (formerly SurveyMonkey) | GetFeedback | Customer Experience | 2020 | n/a |
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Retail | 20 | $2M | United States | Momentive (formerly SurveyMonkey) | Momentive SurveyMonkey | Survey and Questionnaire | 2015 | n/a |
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Retail | 700 | $100M | United States | Momentive (formerly SurveyMonkey) | Momentive Usabilla | Customer Experience | 2013 | n/a |
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Retail | 470000 | $159.5B | United States | Momentive (formerly SurveyMonkey) | Momentive Usabilla | Customer Experience | 2017 | n/a |
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Retail | 12500 | $9.5B | United States | Nice Systems | NICE inContact CXone Cloud CX Platform | Customer Experience | 2010 | n/a |
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Retail | 4000 | $844M | United States | OpenText | OpenText Explore | Customer Experience | 2020 | n/a |
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