Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bonobos | Retail | 620 | $185M | United States | Qualtrics | Delighted | Customer Experience | 2015 | n/a | In 2015 Bonobos deployed Delighted as its Customer Experience solution to capture concise, actionable customer feedback. The decision addressed a failure of lengthy surveys to reach Bonobos target of busy working professional males, and it positioned Delighted as the primary instrument for measuring customer sentiment, return intent, and likelihood to recommend. Delighted was configured to deliver short, single question feedback flows and simple survey templates optimized for email and mobile, reflecting common Customer Experience capabilities for rapid response rates. The implementation focused on transactional touchpoints across the shopping and post purchase journey, capturing voice of customer signals that map to loyalty and product experience, and providing structured qualitative follow up to understand why customers will or will not come back. Governance and operational ownership rested with the customer experience organization, with Evan Maridou, senior manager of customer experience, citing Delighted as the simplest mechanism for measuring Bonobos mission. The team used Delighted feedback to move away from a previously blind feedback posture, to create a continuous input loop for product and experience decisions, and to monitor the likelihood that customers will tell their friends, aligning Bonobos Delighted Customer Experience efforts to core customer feedback and loyalty functions. | |
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Figs | Retail | 316 | $556M | United States | Qualtrics | Delighted | Customer Experience | 2014 | n/a | ||
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Retail | 6500 | $5.2B | United States | Qualtrics | Qualtrics CustomerXM | Customer Experience | 2015 | n/a |
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Retail | 5500 | $1.7B | United States | Qualtrics | Qualtrics CustomerXM | Customer Experience | 2018 | n/a |
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Retail | 2000 | $200M | United States | Reputation | Reputation Experience Management (RXM) | Customer Experience | 2020 | n/a |
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Retail | 5000 | $2.7B | United States | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2018 | n/a |
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Retail | 4000 | $1.8B | United States | SAS Institute | SAS Customer Intelligence | Customer Analytics | 2019 | n/a |
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Retail | 16306 | $2.2B | United States | SMG (Service Management Group) | smg360 | Customer Experience | 2018 | n/a |
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Retail | 1500 | $400M | United States | SMG (Service Management Group) | smg360 | Customer Experience | 2021 | n/a |
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Retail | 1500 | $100M | United States | Sprinklr | Sprinklr Modern Research | Customer Experience | 2020 | n/a |
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