Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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CityFibre | Communications | 700 | $80M | United Kingdom | Snowflake | Snowflake Data Cloud | Data Warehouse | 2024 | n/a | In 2024 CityFibre implemented Snowflake Data Cloud as its Data Warehouse to centralize analytics and data sharing across the business. The Snowflake Data Cloud deployment positions CityFibre to consolidate disparate datasets into a single SQL-accessible platform, enabling cross-functional access to standardized data models. The implementation focused on core Data Warehouse capabilities, including consolidated ingestion of structured and semi structured data, SQL analytics, and governed data sharing. Snowflake Data Cloud was configured to support time series and event data typical of communications operators, and to provide role based access controls and workload isolation for analytical and reporting workloads. Operational coverage targeted analytics use cases supporting network engineering, commercial analytics, and operations workflows, aligning the Snowflake Data Cloud deployment with business functions responsible for capacity planning, customer analytics, and commercial decisioning. The deployment sits within Snowflake’s broader Telecom Data Cloud ecosystem, which includes over 70 global telecom ecosystem customers. Governance workstreams emphasized data model standardization, centralized access control, and staged rollouts to analytical teams to ensure controlled access to shared datasets. Integration points centered on inbound data consolidation and SQL based downstream consumption, while ongoing governance and access policies were established to manage cross functional data sharing. | |
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BAE Systems | Aerospace and Defense | 111400 | $26.3B | United Kingdom | IBM | IBM Cognos Business Intelligence | Analytics and BI | 2010 | n/a | In 2010, BAE Systems implemented IBM Cognos Business Intelligence. The deployment established enterprise reporting, scorecards and dashboards as the primary Analytics and BI platform supporting reporting workflows across the organization. The implementation centered on IBM Cognos Business Intelligence frameworks, reports and dashboards, with formal Business and Technical Requirements documentation used to define reporting scope for major ERP and engineering systems. Development work included creation and maintenance of Cognos frameworks and authored reports, status dashboards for senior management and operational teams, and the establishment of repeatable Cognos BI reporting processes and standards. Data integration was explicit and source-oriented, with Cognos reports consuming data from Aveva ERM, PTC Windchill, Sener Foran, Open Options, CODA and APEX. Oracle databases were interrogated by SQL using SQL Developer and TOAD as part of report data sourcing, enabling consolidated reporting across finance and engineering source systems and operational datasets. Governance and operational support were formalized through Business Intelligence security groups to manage access to reports and data, process confirmations for the IM&T department, and documented fault resolution and troubleshooting routines. The program included user support, training of new team members, management of contractor workload within the BI team and rigorous file and data housekeeping aligned with configuration control principles. Operational responsibilities retained day to day support for business as usual reporting and continuous improvement activities, including bug fixes and process enforcement. The implementation narrative reflects a structured, source-integrated deployment of IBM Cognos Business Intelligence within the Analytics and BI category to support finance, engineering and broader business unit reporting requirements. | |
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Manufacturing | 15156 | $3.8B | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Transportation | 200 | $45M | United Kingdom | Microsoft | Microsoft Power Automate (ex Flow) | Process Mining | 2019 | n/a |
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Consumer Packaged Goods | 200 | $30M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2018 | n/a |
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Media | 21273 | $7.2B | United Kingdom | Chartbeat | Chartbeat | Analytics and BI | 2014 | n/a |
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Construction and Real Estate | 1300 | $196M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a |
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Life Sciences | 729 | $468M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Distribution | 150 | $22M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Banking and Financial Services | 228 | $592M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2024 | n/a |
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